OCR –

Level 3 Cambridge Introductory Diploma in Media

Unit 30:

UK Media Publishing

St. Andrew’s Catholic School –

Unit 30 Overview

Contents

Unit 30:

UK Media Publishing

Unit 30– LO1 …………………………. Slide 4 – 53

Unit 30– LO2 …………………………. Slide 54 – 96

Unit 30– LO3 …………………………. Slide 97 – 130

Unit 30– LO4 …………………………. Slide 131 – 132

Unit 30– LO5 …………………………. Slide 133 – 134

Unit 30 Exemplar Work - Slide 135

IMPORTANT!

This Unit links in very well with Unit 13 and 14.

Unit 30 Deadlines

YOU MUST ensure that in order to achieve a MERIT or DISTINCTION you stick to these deadlines and know exactly what is expected of you for this Unit and other Units.

YOU MUST research a media publishing company associated to the Music Magazine of your choice – the work completed for Unit 01 – LO 1 and Unit 13 – LO 1 SHOULD link into this.

IMPORTANT!

Make sure you include this LO Header for this LO and EACH LO you produce for

this Unit

Make sure you produce a Contents Slide that provides the Examiner with a clear indication of WHERE the work completed is accessible from for EACH LO, especially if you are presenting Unit 30 in x1 PowerPoint/File.YOU SHOULD aim to produce a slide per. Task (See Previous Slide)

IMPORTANT!

Make sure you do this at the END of producing the work and once it

has been internally verified.

SLIDE NUMBER: TITLE:

4 - Section One - Magazine

5 - Contacting Q magazine

6 - Bauer Media Group Publisher

7 - Q Magazine

8 - Key People at Q Magazine

9 - 10 - Production Process

11 - Demographics of Q Readers – Socio-Economic Needs Target Audience

12 - Readership and Circulation

13 - Brand Extensions

14 - Readership Online

15 - Advertising to Consumers: TV Advert Example

16 - 17 - Advertising to Consumers: Print Example

18 - Advertising Pricing

19 - National Express Partnership with Q

20 - 21 - Codes and Conventions, Denotations and Connotations of Q Front Cover

22 - 23 - Denotation and Connotation of a Double Page Spread

24 - Section Two: Newspaper

25 - Free sheet and Red top tabloid

26 - Broadsheet

27 - 28 - Codes and Conventions Denotation and Connotation of Newspaper

29 - 30 - Denotation and Connotation of Newspaper Double Page Spread

31 - Morrison’s partnership with The Sun

32 - 34 - Advertised products

35 - Demographics of The Sun

36 - Media Platform Promotion

37 - Advertising to Consumers: TV Advert Example

38 - Advertising Pricing

39 - 42 - The Sun Website Analysis

43 Conclusion

The following slides will contain examples of WHAT you need to complete for this particular LO in terms of research and analysis.

P1 = Music Magazine Publisher research

P2 = Newspaper Genre analysis and research

A summary of EACH of the points will be outlined over the next 4 slides for what you need to investigate

Magazine within the under the ownership of that Publisher.

Products (x3) that they publish

Target Audience –

Katz, Maslow, Hartley, Socio-economic needs, Psychographics, Spending Power

WHAT form of promotion is used to promote the magazine?

HOW?

WHAT products are promoted within the magazine?

HOW is the magazine distributed?

WHAT retail outlets is the magazine available in?

Newspaper of your choice – ‘Red Top Tabloids’ tend to be the best to analyse due to their sensationalism/Use of Puns etc.

TV, Print, Youtube Channel for example.

YOU SHOULD investigate a variety of sub-genres associated to the Newspaper Genre.

See Slide ….- …..

WHAT type of stories/features are covered in a typical issue of your chosen newspaper?

WHY?News Values (Galtung & Ruge)

See ‘Public Drive’ for an overview of the different types of News Values and the exemplar slides for Unit 30 – LO 1.Target Audience –

Katz, Maslow, Hartley, Socio-economic needs, Psychographics, Spending Power

Analysis & Research• COMPLETE ALL the tasks in the recommended order over the next few slides.

• A number of these tasks SHOULD have already been completed as part of the Planning process for Unit 13, 01 and/or 14 – LOOK!

• Tasks such as ……– The word documents are accessible in the ‘Public Drive’

SECTION ONE: MAGAZINE

Before I carried out my initial research of Q magazine I decided that I would try to directly contact someone who worked for the magazine, the purpose of this was to obtain any useful material that will aid with my developing investigation. However after sending the email I have not received any response. I decided that as I have not obtained information directly from Q magazine that I would search for a press pack online, this result was more successful.

Within the press pack that is sourced from the Q advertising website there is lots of useful information that I will be able to reference to support my further research.

Contacting Q magazine:Relationship with the Magazine and Consumers

Products: Today the Bauer Media Group currently offers over 500 magazines in 15 countries, as well as online, TV and radio stations. Popular magazine names include, Heat, Yours, Empire and many more specialist magazines. Additionally the Bauer Media Group have a selection of other music magazines other the Q, these include popular names Kerrang! and Mojo. Source: http://magazines.bauermediaadvertising.com/magazines

Bauer Media Group Publisher

About:The Bauer Media Group is one of the largest publishing companies in the UK. Originally it started on the 2nd January 1875 when lithographer Ludolph Bauer established a printing house for business cards, this was based in Hamburg, Germany. Source: https://www.bauermedia.com/en/historie/

Ideology:“Bauer Media Group is in a unique position to be able to deliver ground-breaking consumer insight to media professional, having more market leading brands across a wider breadth of market than any other media owner.”- Bauer Media Group, 2014This connotes to their consumers that they have a high expectation of standards for their publications in order to remain a successful company. They accentuate this with the acknowledgement that they have the highest number of market leading brands within their industry.Source: https://www.bauermedia.co.uk/research

The connotations of ‘We think popular’ demonstrates to their audience that they know what the most common and popular trends are that are being desired by the readers.

Date of first publication: Q Magazine was started in October 1986; originally it was going to be named ‘Cue’ with the sub-title of ‘The modern guide to music and more’. However the magazines title made it mistaken for being a Snooker magazine so was quickly changed to the simple ‘Q’. Q Magazine is released on a monthly basis and provides readers with the latest insight into the indie genre of music.Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

Associated Products: Q Magazine now has an established website that is constantly being updated with the latest information about new music; additionally Q Radio was launched in 2008 when Bauer Media Group took over. Shows and presenters included Drivetime with Danielle Perry and Q the 80’s with Matthew Rudd. Unfortunately the station was closed mid-2013 when Bauer Media made the choice of changing the radio station to launch Kisstory. Source: http://magazines.bauermediaadvertising.com/magazines/detail/Qhttp://www.qthemusic.com/

Publisher: Q Magazine was first published by EMAP media group. In 2008 EMAP sold their consumer magazine titles to the Bauer Media Group. The two launch editors of Q magazine are Mark Ellen and David Hepworth, they had the idea of creating a magazine that had high standards of photography and reached out to a large target audience. Source: http://www.qthemusic.com/ http://www.emap.com/http://www.bauermedia.co.uk/press/news/article/phil-alexander-now-editor-in-chief-of-q-magazine

Q Magazines Form

30.6 x 22.2 x 1.2 cm

Print and Digital:Q magazine publish their magazine both through print and online media. This means that their content is easier to access because of the variety of ways it can be consumed. On their website they strongly advertise their subscription service that offers readers a years worth of subscription for a fraction of the retail price, both print and media versions are available in this deal. By offering a discounted subscription service to readers this guarantees a set number of magazines to be released each month. This means that if the magazine does not sell well for one month Q magazine will still be making some money from their subscription readers who have already paid in advance.

Dimensions/Size of Q Magazine:Through researching on the Q Magazine official website (www.qthemusic.com), I have found that the dimensions of the print version of the magazine is approximately 30.6 x 22.2 x 1.2 cm. This is around the average size for a music magazine. For the digital versions of the magazine this depends on the device that is being used to view the content.

Style of Q Magazine:Q magazine has a consistent style through the different fonts, page layouts and images that they use. By keeping this consistency of the house style it generates association to the magazine. When repeating features such as font and colours schemes, eventually the reader will internalise these and feel that these are only specific features of the magazine and cannot be found anywhere else. Q magazine typically uses the colours red, blue, white and black to demonstrate this consistency.

Key People at Q Magazine:Source: http://magazines.bauermediaadvertising.com/news/detail/phil-alexander-now-editor-in-chief-of-q-magazine

Editor-in-ChiefPhil Alexander

Senior EditorMatt Mason

EditorAndrew Harrison

Associate Editor (Digital)

Paul Stokes

Associate Editor (Production)

Simon McEwan

Executive Content Director

Jane Johnson

Brand DirectorRob Walsh

Senior Music Content Team

Matt Phil

Music ManagerMartin Bojtos

Live Music and Media Planner

Joel Hopkins

PublisherDavid Bostock

Through research I have been able to find the key people that are employed at Q Magazine.

The two highest people at a magazine company are the Editor-in-Chief and the Publisher. They make all the important decisions for the magazine.

Production Process:DATE OF PUBLICATION:The most important aspect of a magazine is when it is going to be published. Q Magazine is a monthly magazine, that it published around the end of each month, with the latest information of popular and new music.

MANAGING THE SCHEDULE:After the initial release date for the magazine is set a schedule is created. This is so that if anything is changed from the original content there will be an alternative and the magazine will be released on time.

EDITORIAL AND BUDGETARY DECISION:This next step is where the team comes together and decides the content that is going to be published in the magazine, this can include inviting special guests, photographs and even advertisements.

CONTENT ACQUISITION:Within this stage the person who is going to create the content is decided, this means that they have to choose between in-house writers or external writers to write about certain topics. Additionally illustrations are also being created whilst this is being decided.

Source: http://hosbeg.com/the-magazine-production-process/ http://3.bp.blogspot.com/-w6gKMoKbO5A/UQu3McmsZBI/AAAAAAAAAmI/FR7-rGfvJ4A/s1600/contents+of+q+contents+page.tiff

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Production Process Continued:

PAGE LAYOUT:There are a team specifically just for sorting out the layout of the magazine to see if all the content flows well and there is adequate space for advertisements. Once this is checked the advertisements are inserted next to the content.

PROOFREADING:The first hard copy of the magazine will be printed out in this stage, the editorial department will look over the final piece and check again for any mistakes, if any are found they will change it then print out an updated new copy.

SUB-EDITING:This stage focussed on the quality control of the magazine, details such as article facts, spelling and grammar mistakes and page layout all have to be checked. This is important so the magazine keeps up a good reputation and is high quality.

PUBLICATION AND DISTRIBUTION:Once all the content is proofread by the team the whole magazine is sent to print. When all of the magazines have been printed they will be boxed up and sent to a warehouse. Then there they will be sorted and sent to smaller distributers to be sold to the public.

Source: http://hosbeg.com/the-magazine-production-process/, http://www.newsstand.co.uk/i2388558/Zoom/Q-MAGAZINE_DEC-13.jpg

Demographics of Q Readers – Socio-Economic NeedsTarget Audience

Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

Source: http://ncrafts.files.wordpress.com/2013/05/socio-economic-needs.png

With reference to Hartley’s 7 Subjectivities this chart illustrates that the percentage demographic of readers are male aged 15-24 years old, the calculated median age is 32 years old.

- Age- Gender- Class- Ethnicity- Self-image- Nation- Family

The target audience and readership of Q Magazine according to the socio-economic need chart has a high 70% of readers that are in the boundary A, B and C1. This means that they have a high disposable income and are more likely to lead opinions within a group, known as an Explorer, in accordance with Maslow’s Hierarchy of Needs. Statistically Q Magazine has the second highest ABC1 out of the whole men’s magazine market from 2012-2013. Source:http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf

The high proportion of male readers is due to the fact that articles within the magazine largely feature male dominated bands and singers.

Circulation: 48,353 (Jan- Jun ‘14)Readership: 339,000 (Jan- Dec ‘13)

Statistics from February 2013

Unique Users 329,888

Page Impressions 569,659

Newsletter Subscribers 15,886

Readership and Circulation

Through my research I have found the statistics for Q Magazine’s circulation and readership. The magazine is released on a monthly basis. In comparison to the most recent statistics and statistics from June 2014 there is evidence that the circulation rate has declined by nearly half in three years.

Year (Jan-Jun) Circulation Statistics

2011 80,418

2012 64,596

2013 58,980

2014 48,353

2011 2012 2013 20140

20,00040,00060,00080,000

100,000Circulation Statistics

Although there is evidence of a sharp decrease in circulation numbers, Q magazine has noticed a growth in users accessing content online through their website ‘qthemusic.com’ with around 329,888 unique users. Additionally Q has access to brand extensions such as the Q app for iPad users.

Source: http://www.pressgazette.co.uk/customer-publishing

Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

Source: http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf

Brand Extensions:Relationship Between the Magazine and Audience

Q For iPad:Mid 2012 Q released an iPad edition of their magazine, this engaged all tablet readers with full magazine content, behind-the-scenes footage as well as video and audio clips. The Q iPad edition was built on publishing company Bauer Media’s exclusive tablet technology, which enables advertisers to contribute as well. The first issue to be released on the Q iPad application was the October 2012 issue that featured Muse, the subscription service that has become available on the tablet has a starting price of £2.99 for basic content.

The Q Awards:Started in 1990 the Q awards is an annual UK music event that showcases the biggest icons in music. Guest musicians include, The Rolling Stones, Sir Paul McCartney, Oasis, Radiohead, Adele, Pink Floyd and many more.

Richer Unsigned:Richer unsigned was set up in 2014 in association with Q Magazine, it is a non-profit organisation that promotes unknown artists through their website. Every month a competition is help where bands and artists can upload an original track, then people vote on their favourite track, at the end of the month the winner is announced and they win experiences playing in front of hundreds of people and time in a professional studio.

Readership OnlineRelationship Between the Magazine and Audience

There is evidence of cross media convergence through several social media outlets. These all enable the opportunity for readers to become a ‘prosumer’ by voicing their opinions and queries directly to the Q Magazine team. Additionally Q Magazine uses social media to attract readers to different elements of the Q brand. Through research I have found that Q Magazine has an active YouTube, Twitter and Facebook page.

Social Media Statistics from September 2014

YouTube SubscribersSource: http://www.youtube.com/user/Q4music

3,472

Facebook FansSource: https://www.facebook.com/QMagazine

80,067

Twitter FollowersSource: https://twitter.com/QMagazine

101,00

On the Q Magazine’s YouTube page is ‘Featured Channels’, this illustrates that Bauer Media, (the magazine’s publishing company) is using social media to promote other products they distribute this is an example of synergy.

Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

Advertising to Consumers: TV Advert ExampleRelationship Between the Magazine and Audience

http://www.youtube.com/watch?v=78UVEVzPeX4

Through my research I have found on YouTube a Q Magazine television advert, this is an example of an E-media platform. Firstly the bold red Q logo flashes on screen against a white background, this grabs the viewers attention with a woman's non-diegetic voice over of “put the all new Q magazine on shuffle”. Immediately after, the content of the magazine is revealed with appropriate sound effects and lettering, this creates a positive visual and audio aesthetic. The advertisement displays a diverse cultural range of content from the magazine, including music, politics and films, this ensures the captivation of a wide target audience. After the content of the magazine is visually displayed one after the other, this then switches to a shot of the front cover of the magazine with a voice over saying “Q a different take on music”. This connotes that they are intentionally trying to add diversity and increase readership.

There are 170 views (as of September 2014) on the YouTube video, this is surprising a small amount compared to the popularity of the magazine. However, the channel that posted the video is not an official Q magazine account.

The timing of the video is 30 seconds long, this is the standard timing of a television advert.

The suggested videos on the right hand side of the page attract a larger audience because of content from AC/DC

Advertising to Consumers: Print Example

March 2009 Issue No. 272 I have taken this photograph of a half a page spread featuring a Rizla advertisement, this is one example of print media advertising.The verbal codes of this advert are simple yet effective, in the centre of the image is a Rizla package with ‘SUITED +’. The bold yellow lettering draws the eye towards the advert because of the contrasting colours between the writing and the navy blue background. Other verbal codes include smaller bold white writing in the top and bottom right corners, these display the website of the brand and also the brand name again in yellow and a slogan of, “Its what you make of it”. This slogan is directed at the reader and is personal to their own opinion of what it actually means.Continually one of the main highlighting visual codes within this advertisement are the bright red wellington boots. This is evidence of symbolism as wellington boots are typically associated with music festivals, the readership of the magazine are the target audience for music festivals are likely to relate to this and are drawn to the product.

One technical code within this advertisement is the shot type, this image was taken at eye level so the reader can directly see the product. However the two subject images were taken separately and then resized later in the editing process. Additionally in the editing stage the Rizla package has been made to look like it is leaning between the pair of boots.

Advertising to Consumers: Print Example

October 2014 Issue No. 339

By including all three of the these album advertisement on one page shows that they are up to date with a variety of music throughout several different genres.

I have taken a picture of this set of advertisements in Q magazine, it was featured near the beginning of the magazine. The three advertisements all are album release based, and feature different artists.First Advertisement: Tweedy Album ReleaseThe visual codes within this advertisement show an image of the artists, the most eye-catching feature is the textured background because of the slight variation in colour. The technical code of this image in relation to the shot type is a close up. This gives them a dramatic feel as one of them looks into the lens and another looks away. On the right hand side of the advertisement is an image of the album cover, this reminds the reader what the cover looks like and serves as a ‘visual imperative’ (Galtung & Ruge). Second Advertisement: Spoon Album ReleaseThe main thing that stands out in this advertisement is the verbal code, the album title ‘Spoon’ is in a large italic font in the centre of the page. Underneath there is in a smaller font ‘They want my soul’ this grabs the readers attention as it is not a common saying. Similar to the previous advert there is also the image of the album cover that has comparable colours to the main background.Third Advertisement: Simian Mobile Disco – WhorlFor this last advertisement the visual code is very dark, the main colours are black, grey and orange. The contrast between the dark black and the bright orange colours make the album cover be the most prominent feature within the advert. Additionally there are also verbal codes, these are all in white and state the title of the album , release date and also the technical convergence through the link to their official website.

Advertising Pricing

Source: http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf

This is an example double page spread advertisement from the October 2014 issue of Q magazine. The placement of the advert was on the first double page of the magazine before the contents page. An estimate of how much this would cost is £19,136 because it is a simple display advertisement but is within the front half (FH) of the magazine.

Advertising within a magazine such as Q can vary in price dependant on whereabouts in the magazine the advert is placed, how big it is and what type of advertisement.The rate of advertisement is a high figure because of the large amount of readership that the magazine has, this correlates to the higher the readership the more expensive advertising.

http://www.bauermedia.co.uk/uploads/Q-MediaPack-2011.pdf

National Express Partnership with QRelationship with the Advertiser and the Publisher

In early 2013 Q magazine developed a partnership with National Express to help advertise during the Reading and Leeds festival period in August. The intention of this campaign was to create a connection with the magazine audience and encourage them to go to the music events throughout the year, suggesting that the best method of travelling to these events is by National Express coach.

The concept launch of this partnership was to give readers the chance to win an ‘Ultimate Rock ’n Roll Experience’ when travelling to either Reading or Leeds on a National Express coach. The Rock ‘n Roll Experience included The Hives private gig on-board the National Express coach and the change to meet and talk to the band.

There were several ways that this partnership competition was advertised to readers, Q Magazine released two whole page spread advertorials that aimed at encouraging readers to enter the competition and then review their experience afterwards.Additionally there was lots of other cross media convergence such as advertisements online, newsletters and on all social media site outlets.

Source: http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf

Codes and ConventionsDenotations and Connotations of Q Front Cover:

Masthead:The denotation of the masthead on the Front Cover is ‘Q’. The logo of the magazine is a bright eye catching red background against the contrasting white ‘Q’ lettering. This red colouring connotes that they are passionate about what they publish. Additionally the positioning of the masthead being at the top right hand corner of the page means it is easy to see in a magazine shelf. The font that has been used for the ‘Q’ is similar to that of the font type ‘Arial’ this is a common font used by many making it easily recognisable, this can further connote that the magazine can be trusted as it is familiar.

Strapline:The denotation of the strapline is ‘The worlds greatest music magazine” this has been placed above the masthead. The connotation of this being at the top could mean that is of high important to the magazine, additionally this has been done so the text does not get overshadowed by any other text on the front cover.

Cover Lines:Within this list are secondary stories that are featured in the magazine, they have been included on the front cover as they still can gain ‘star appeal’ from the target audience with the bold lettering and bright red colour. These have been positioned around the front page image so they appear next to or slightly behind, this is because they are not associated with the main story.

Price and Barcode:In the bottom left hand corner of the magazine is the barcode, price and date of the magazine. The retail price is £3.99, this demonstrates that the socio-economic group that Q is targeted at is high, meaning they have more of a disposable income to spend on the magazine.

October 2014 Issue No. 339

Main Headline:This has been positioned under the magazine masthead, this is due to the fact that people will look directly underneath for what the content of the magazine includes, a connotation of this is that it has a higher importance as it closer to the main logo.The denotation of the main headline is the text ‘Oasis’, this is one of the largest titles on the page, this connotes its importance within the magazine and that that information must not be missed. The black colouring of the letters makes it really contrast with the white background and the smaller red text surrounding it, further making it stand out. To support the main headline the magazine have included a quote from the story inside, the denotation of the quote is ‘Noel: “There was a lot of trauma…”, the connotation behind this is to draw the reader to read through the magazine and find the story.

Main Image:This has to relate to the main story of the magazine. The image has been positioned in the centre connoting that it is the pivotal point of the magazine with all other text placed behind it. The technical code that has been used is a close up shot, this connotes that the reader is going to get up close and personal with the person.

Special Edition Promotion:On this edition of the magazine is a special edition promotion, because of the front cover featuring a well known band known as ‘star appeal’, they have two magazines published that are identical except for the front cover, featuring a different band member. This encourages fans of the band to buy both versions of the magazine, thus increasing sales.

October 2014 Issue No. 339

Codes and ConventionsDenotations and Connotations of Q Front Cover:

Drop Capital:At the start of the article a drop capital has been used, this is an effective way of grabbing the readers attention towards the start of the article. This is the same colour as the main body of text.

Stand First:This has been positioned below the main headline in smaller text, however it is larger than the main body of text. The purpose of this is to ‘sell’ a feature of the story to the reader. ‘Star appeal’ has been used as the band name ‘Motley Crue’ are in larger and different red font within the sentence to catch the eye.

Quote from the interview:The purpose of the quote is to highlight the most important or entertaining aspects of the interview to make the reader interested, these usually are thought-provoking and include quirkiness or drama. For example “What did we do with the burritos after…” This relates to Katz uses and gratifications theory, where the sole purpose of the article is to inform and educate. The quote has been placed at the top of the page where there is a clearer background so the text can be seen easier.

Denotations and Connotation of a Double Page Spread

Credits:The authors and photographers name are included underneath the stand first.

Main Image:The technical codes for this image are the long shot that has been used, this gives the image a very informal feel, the low key lighting also adds to this making the people feel natural and not in a staged environment.

October 2014 Issue No. 339

Differentiated Questions:In Q magazine the questions are in a bolder font, this stands out on the page, whilst the guest response is in non-bold. This makes the interview easier on the eye to read and causes less confusion with who what the question is. The denotation of the respondents names are in bold, and at first their full name is shown once, after this only their initials are shown. Furthermore this connotes they want the reader to feel at ease when reading and cause less confusion with names.

Captions:There are several captions on and around some of the images of the double page spread, this includes quotes from the article and why they relate to also naming the people within the photographs.

Associated Images:They have included images on these pages to make them more visually appealing, they all relate to the article and also have been captioned appropriately.

Page Number:On the bottom corners of each page is a page number, it is a basic font throughout the whole of the magazine. Additionally there is also a small Q logo and the date of issue, the Q logo is the only thing that is red in colour, this is a reoccurring theme throughout.

Denotations and Connotation of a Double Page Spread

October 2014 Issue No. 339

SECTION TWO: NEWSPAPER

These are newspapers that are distributed with no charge, they make their revenue with large amounts of advertising content. They are typically found in urban areas and are either handed out or put on individual newspaper stands for the whole day.They first originated in the 1880’s in Germany and were distributed as twice weekly newspaper in the town of Lübeck.The major free sheet that has the largest amount of readership is Metro. It originated in 1995 as a daily free sheet on public transport in Stokholm, Sweden. After this Metro slowly introduced itself into the free sheet market of many European countries, including the UK. Currently Metro has 13 editions and a combined readership of 1.3 million just within the UK. Source: http://www.newspapers.co.uk/newspaper-types-and-formats/

Free Sheet: Red Top Tabloid:These newspapers are suitably named after their distinguishing bright red masthead. A tabloid typically measures 11 X 17 inches and is five columns across, this is much narrower that a typical broadsheet newspaper. Because tabloids are smaller in size, the content is also reduced to a smaller length.The writing style within these papers are commonly known as tabloid journalism, within this there is particular emphasis to crime stories, astrology, gossip columns and sports stars. Additionally there are elements of sensationalism as not all information that is given is completely accurate. The price of these newspapers are around the baseline of 80p, this is due to the fact of the large amounts of advertising and promotional material. Source: http://www.newspapers.co.uk/newspaper-types-and-formats/

Genre

Broadsheet:

These are paid for daily newspapers, they are distinguished by their large page size. The content in the newspaper is seen as a higher standard of journalism. The connotation of this is that more intellectual people read this type of newspaper because of the in depth analysis of stories and less sensationalist content compared to free sheet and red top tabloid papers.

Compared to tabloid newspapers broadsheet include more than one lead story on the front cover, this is due to more space and less advertising. The top half of the newspaper, above the fold has the most important headlines, whereas below the fold the less important lead stories were published. This is because when placed in a newsstand the top half of the paper was the only thing that could be seen.

Broadsheet newspapers were first published in 1618 in the Netherlands. They began to appear in the UK around the 1700’s after a tax was placed on newspapers based on how many pages there was, therefore instead of more pages, they were just increased in size.

The original purpose of the broadsheet was to publish important public royal proclamations, acts and official notices.Source: http://journalism.about.com/od/trends/a/tabloidsbroadsheets.htm

Lead Story:The denotation of the lead story is ‘Everybody was kung fuel fighting’, the connotation of this with the play on words is that the red top tabloid is taking a humorous approach to their stories. This is a good way to relate to people and also grabs the attention of people because of the pun that has been used.

Masthead:The denotation of the masthead shows the logo of the ‘Daily Mirror’, the colour of the bright red background can connote that it is of high importance or that they are passionate about what they publish.

Display Advert:The denotation of this advertisement is ‘Your ultimate guide to cracking Easter eggs – from just 99p’, the connotations that are behind this are that they are cheap and affordable for everyone, because of the word ‘ultimate’ the readers assumes that it will be the best guide. A visual code on this advert is the image of smiling children, parents will be attracted to this as they will see it as a useful guide to entertaining their own children throughout Easter.

Codes and ConventionsDenotation and Connotation of Newspaper

Friday March 30th 2012

Secondary Lead:Other articles that are inside the newspaper are in a smaller font on the cover. The colours that have been used are brighter than the main story this is because they have less space but still can be interesting to the audience. A small amount of information has been included on the story with just a simple sentence on what it included. Additionally images that are related to the story have are used, however these are not as eye-catching compared to the main image and only feature peoples faces.

Main Image:This has been placed behind the text of the main headline, however the text is wrapped around the image, so the important features such as the police officer can still be seen. Another image has been included below to really illustrate the effect of the main headline. One visual imperative of the newspaper (Galtung and Ruge) that attracts the reader to buy the newspaper is the image of the police officer, when the public see this they automatically assume something has gone wrong this can also be related to semiotics, “signs act as signifiers” (Ferdinand De Saussure).

The Copy:The purpose of this is so that the reader can establish the facts of the story quickly and easily. This has been placed under the lead story to encourage them to read on.

Friday March 30th 2012

Codes and ConventionsDenotation and Connotation of Newspaper

Denotation and Connotation of Newspaper Double Page Spread

Thursday September 18th, 2014

The Copy:These give snippets of the main parts of the article, these tend to be short and are aimed at making the reader interested in the story so they will be willing to read on.

Headline:The denotation of the headline for the newspaper is ‘Irn Broon’, which has been used as a pun to capture the readers attention. This could connote that the newspaper is presenting the story in a humorous way to relate to readers. One visual code is that the main headline has been placed in the centre of the page, this can connote its high importance.

Page Number:These are in the top right hand corners of the page, this is useful as people turn the pages by using the top corners. Additionally there is the Sun logo next to the page numbers.

Statistics:Included in the article are several pictorial statistics, these create a visual imperative (Galtung & Ruge) on the page as well as including useful information that is highly valued by readers. They are useful to create an easier outline of what is in the article, in relation to Katz, they are there to ‘inform and educate’ the reader. Technological

Convergence:There is evidence of this at the bottom of the page, the denotation of this is ‘Follow all the drama with the Sun+’, this connotes to readers that they are a modern newspaper and have accessibility through a variety of social media sites that will keep them up to date.

News Values:The news values (Galtung & Ruge) that apply to this double page spread are both “recency” and “threshold magnitude”. This is where there is a big event happening (Vote of Scottish independence) so it is seen as threshold magnitude, however this topic has been in headlines for several days so is also classified as “recency”, as it is updated.

Denotation and Connotation of Newspaper Double Page Spread

Thursday September 18th, 2014

Main Image:The denotation of the image is that it is the centre of the double page spread, this can connote that it is of high importance. Additionally the main image focusses on Gordon Brown who is an important political figure this can further connote that everyone should read the article based on his dramatic gestures within the image. The main headline and copies have been placed over the bottom of the image, this is useful as the image is the main appealing factor, the reader will then be interested to read the rest of the article.

Captions:On the main image there is a small caption that denotes ‘Plea…Brown in Glasgow yesterday’, this provides more information about the image and what it connotes.

Associated Images:There are limited associated images in this double page spread, the ones that are have been appropriately placed. Additionally the text is positioned around the image effectively.

Opinions:Within this article there is a smaller column that focus on both The Sun’s opinions on the debateable topic of Scottish independence. The Sun has taken a biased method of stating their opinion by obviously stating they are against the idea of Scottish independence, at the end of the column they have added the text ‘Quite a choice they’re making for us.’, this is very informal and illustrates their conservative political influence.

Opening Invitation:This is at the start of the article, the first sentence is in bold to grab the readers attention and invites them to read on. This is similar to a stand first in a magazine.

News Values (Galtung & Ruge)YOU MUST – once you have analysed and annotated your chosen Front Cover and DPS – establish what news values are associated to EACH Page/Story and give reasons WHY.

For example:

The verbal code ‘Everybody’ – Does this ‘signify’ (De Saussure) a story of ‘Magnitude’ (Galtung & Ruge)? If so Explain WHY

YOU SHOULD look over the News Values document and aim to establish x3 News Values per. Page/Story.

Morrison’s partnership with The SunRelationship Between the Advertiser and Publisher

In the centre pull out of the newspaper there is a four page spread on ‘Mrs Crunch’ this is a partnership with Morrison’s, this is not the first time that a partnership has occurred. In August 2014 Morrison’s launched the ‘Get your five a day’ scheme, this is where in Morrison’s offered a £5 off voucher on all of their fruit and vegetables for two issues of the sun. the purpose behind this was to gain popularity with their new lower prices on all fresh produce. Source: http://www.fruitnet.com/fpj/article/162368/morrisons-partners-with-the-sun-to-promote-produce

The four page spread is another tactical way to increase consumerism at Morrison’s, the purpose of ‘Mrs Crunch’ is to portray the ideology of Morrison’s being a supermarket brand that “saves you and your family money”. The ‘Mrs Crunch’ partnership is estimated to last four twelve consecutive months to give readers money saving tips and ideas only using Morrison’s products.This was the first time that The Sun and an outside company have come together to launch a new advertorial section for readers. Source: http://www.getmemedia.com/ideas/case-study-positioning-morrisons-as-the-moneysaving-supermarket/news-uk.html

Source:http://www.thegrocer.co.uk/Pictures/420xAny/6/6/4/57664_morrisons-sun.jpg

Advertised Products:

Thursday September 18th, 2014c

Morrison's Nescafe Price Check:On the fourth page of the newspaper there is an advertisement created by Morrison’s superstore. One visual code of this advert is that they have placed the product (Nescafe Coffee) in the centre of the advert with the usual Morrison’s yellow background behind it, the simplistic background and the one image makes the product stand out on the page because of the contrasting colours. There are more verbal codes for this advertisement, at the top is their slogan, this denotes, ‘Big brands, small prices’ the saying attracts the reader as they connote that they are getting good quality products for a smaller price. Surrounding the image of the product are three different coloured rectangles, these have other superstore names and the price it costs to buy the product, the colours of the rectangles match the same colour found on their logo’s. Additionally, one of the rectangles is placed above the product this is double the size of the others, this shows the cheaper price of just four pounds and is in in bright red to capture the readers attention, this is Morrison's price of the product. In the bottom right hand corner of the advert they have included the logo of Morrison's and the text ‘Visit your store today!’ and ‘Ends Sunday’, this encourages people to go to the store and buy the product sooner because it is at the cheaper price for a limited time only.Other text that is included in the advert is in the smallest print at the bottom of the page, this is information about the product, how long the deal lasts for and how to locate the nearest store. This is an example of technical convergence as they have included their web address.The position of this advert is very juxtaposing, this is due to the fact that the advert is talking about saving money and small prices, whereas positioned next to it is an article about Manchester United players going out to a luxury party.

This advert has specifically been advertised in The Sun newspaper because they have a lower quantity of people in a high socio-economic group, therefore they are looking for good deals and cheaper prices as they have less disposable income.

Thursday September 18th, 2014Near the centre of the newspaper are two advertisements for the company ‘Npower’ these are both on separate pages. This has been done to intrigue the reader and make them question the company and the product they are selling.

Advertised Products:

The first advertisement is on page twenty one. One non-verbal code code of this is the image of a flying duck, the colour of the duck is not stereotypically the normal colours and instead has been changed to the two primary colours of the logo, red and blue. This grabs the readers attention as it contrasts well with the plain beige background, it then encourages them to find out why it has been placed specifically there and what the advertisement is trying to connote.There are two verbal codes on the first advertisement, the denotation of this is “come home to simpler energy”, this can connote to the reader that because of the adverts simplicity the product they provide is also simple and creates little hassle, furthermore backed up by the verbal code “simpler energy”.The second visual code is the logo of the company, this denotes “npower” in all lowercase lettering, this does not stand out well, however the border that surrounds it is in similar colour to the flying duck.

The second advertisement is situated on page twenty three.The only non-verbal code on the second half of this advert is again the lowercase logo with the coloured background and border.However the are many verbal codes, this second half of the advert is very text heavy. Within the text there are two statements within the group that stand out in bright pink lettering, these are also in bold. The denotation of the text is “We want to make energy better” and also “Simple and clear. The way energy should be.”

The connotation of this is that they appear to be confident about their perception and are encouraging readers to join them because of this. The non-bold text that is in simple black lettering is all worded in third person, such as ‘we’ and ‘we’ve’, this can make the advertisement feel more personal to reader.Finally another important feature that has been included on this advert is the use of technical convergence, in one of the last sentences they encourage the readers to ‘find out more’ at ‘npower.com’.

Page 21 Page 23

Advertised Products:Relationship Between the Advertiser and Publisher

Thursday September 18th, 2014

The denotation of the visual code is the bright red background that matches the typical Sun logo colours, this can connote to the reader that it is an highly important or that they are passionate about their brand. The different white text against the red makes all the information appear bold making it stand out well against the page, this can grab the readers attention and denote that it is something that must not be missed. Another important visual code is the images that have been used, the denotation of this is the picture frame showing a family holding surf boards in an idyllic location. This can connote to readers, specifically someone who is looking to go on holiday with their family that it is easy and relaxing to go on holiday with The Sun. Other images that have been used are pictures of an computer tablet, a laptop and a phone, this can connote to the reader that there is easy access to Sun+ as it is available on all different types of technology and social media platforms, this is backed up visually with pictures of the website on all of the devices screens.

The position of this advertisement is near the centre of the newspaper. There is no relationship between the advertiser and publisher, this is due to the fact that they are both The Sun, this is good evidence of them self promoting their brand extension ‘Sun+’ through a print based media platform.

There are lots of verbal codes within this advertisement, the biggest and most noticeable one is the price they are selling for Sun holidays, this is the largest on the page and denotes “Book your holiday from £9.50 with Sun+”, the connotation from this is that they are getting great value for money as typically holidays can be very expensive. Additionally the demographics of the newspaper will be target for this advert, this is due to the fact that they are lower down in the socio-economic group and characteristically have a smaller disposable income. Furthermore there is more information about The Sun holidays below the main eye-catching price, this is to inform people about terms and conditions and illustrate how easy it is to go on holiday with The Sun.There is also evidence of technical convergence, this is provided with the web address at the bottom of the page, also the ‘visual imperative’ (Galtung & Ruge) of the electronic devices can symbolise that they are connected online.

The Sun Readers...0

102030405060708090

100

65+55-6445-5435-4425-3415-24

Source: http://www.themediabriefing.com/article/youth-audiences-newspaper-old-demographics-advertising

0 20 40 60 80100

MaleFemale

% of male’s that read The Sun newspaper based on socio-economic needs

ABC1 C2DE

6.2% 15.8%

Through research I have found statistics on the average readers age, gender and lifestyle.For the age demographic of The Sun readers the highest proportion of readers are aged 65+, the statistics show that it is at 21%, the second highest age that follows this are ages 45-54 at 19%. This displays that The Suns content appeals to an older age range on average, however in comparison the statistics for younger ages are also relatively high at 17%, this can connote that The Sun appeals to a variety of ages because of its diversity of stories. This is with reference to Katz uses and gratifications theory, where the audience have personal identification, meaning they relate to the character and or situation portrayed.

For the gender divide on readership the higher percent of readership is males, although looking at previous statistics it shows that there is constantly a fluctuation between the male and female audience. Features within the newspaper that can appeal to each gender include fashion trends for the more feminine reader and a risqué page 3 and sports updates for the masculine.

The lifestyle of The Sun readers illustrated through the data that I have collected demonstrates that there is a higher proportion of people in the socio-economic group of C2, D and E. These are typically those who are in manual labour, unemployed or a student. The content of the newspaper appeals to this target audience because of the affordable price, additionally the stories that are included are somewhat relatable to their lifestyle therefore this can relate to Maslow's Hierarchy of Needs and the ‘caregiver’ trait, where they sympathise with a characters situation.All of these statistics are in reference to Hartley's seven subjectivities, this includes age and gender.

Demographics of The Sun

The Sun uses several media platforms to create technical convergence, this is done through social media sites such as Facebook, Twitter and YouTube.On each of these social media sites there is evidence of advertising, they update readers on the latest news stories and popular information. With a greater accessibility to social media sites consumers also have the opportunity to become a ‘prosumer’ this is where the reader can speak their opinions through comment sections and hashtags, making them increasingly involved with important news stories and issues.

Additionally on The Sun’s YouTube channel they have advertisements that are broadcasted on TV, these are shown nationally to readers and have the aim to promote getting involved and subscribing to The Sun to get the latest information on News, Sports and Celebrities.

Media Platform PromotionRelationship Between the Newspaper and the Audience

On the Facebook information page of The Sun there are products that they have, under each product there is a web address that when clicked on instantly open up a new page with the product on. This is another example of cross-media convergence, as there are many links to signing up to news things and looking at their other social media sites.

Advertising to Consumers: TV Advert ExampleRelationship Between the Newspaper and Audience

Source: http://www.youtube.com/watch?v=khV6hg0oFEo

Through researching The Sun I have found a TV advert that was released in 2014 for the World Cup, this is an example of cross media convergence. This is due to the fact that for the advert there is a hashtag that has specifically been made for the campaign the denotation of this is ‘#DoUsProud’, which can connote to the audience that they are contributing to supporting their country so gains approval from others. At the start of the advertisement is a male dressed in England football gear, he then headers the football and passes it down a line of people, both male and female. Whilst this is happening a song is playing in the background, and the verbal code of the lyrics of the song are seen on the footballers shirts, the camera pans along with the people. This then moves outside of the building into a large crowd of diverse people cheering. This then pans away from the crowd and into the sky, The Sun logo then appears also with the hashtag and more technical convergence denoting ‘download the track’ with a web address.

The demographics of this advert are aimed at people who like football, stereotypically football fans are lower in the socio-economic chart, which is similar to The Suns socio-economic position. Additionally The Sun are using this advert to attract an increased amount of people to read their newspaper because of their large coverage of sport.

This is the views as of September 2014, whereby the high views on the video may be due to the fact that it was posted on the official The Sun YouTube page.

On the right hand side of the page there is suggested videos, this is a good way of advertising the other videos as they are mainly published by The Sun.

The length of the advertisement is typically longer than a normal advertisement.

There is the opportunity to share the video across other medias platforms, this can increase the views and popularity of the video.

Advertising Pricing:

Above are three examples of the simple advertisements that can be found in The Sun, these were in the issue dated Thursday September 18th, 2014.All three were found before page seventeen which will have a significantly higher price than further back advertisements.The most expensive of all three shown is Asda’s advert for their food and drink, this is a full page advertisement situated on page ten, just after the main headline story. The average price for this is around £55,502 as it is an international newspaper.

Advertising in The Sun magazine has many variables that can affect the price, these include the position, size and also what region it will be shown in.The prices of the magazine show a relationship with the amount of people that will see the advertisement. The more people that view the advert, the higher the final cost.The Sun also offers premium advertising positions within the newspaper, these include full colour pages that are guaranteed on a specific page number.

Source: http://newscommercial.co.uk/assets/pdfs/Sun_Display_compress.pdf

Full Page Half Page 25x4

The Sun Website Analysis – Home PageRelationship between the Newspaper and the Consumers

This is the main homepage of The Sun website, online The Sun is called ‘Sun+’, which can connote to the consumer that they are gaining extra exclusive content because they have included the ‘+’ on the end of the title.At the top of the page is the opportunity to log on to your own personal account, once you have logged in it takes you to your Sun page where there are articles promoted to you that you are more likely to read based on what you have read previously. If you do not have an account there is a button which will re-direct you to the sign up page, the denotation of ‘free’ on the button can connote to the consumer that they are saving money as typically to gain access to The Sun content through a print newspaper there is a cost.

On the home page they do not focus on one single story, there is a revolving window that changes between the stories that can be seen in a smaller window at the bottom. This has been done to attract a variety of readers so they cover all angles of the news. Most of the news stories on The Sun website are soft news stories, which are based around celebrities and sports.There is also evidence of self-promotion on the home page, in the bottom right hand corner is a small advert that denotes ‘Get a free one month trial here’, this can connote to the reader that they will be getting exclusive free content at no price. Based on the demographics of the readership for The Sun, stereotypically they are in a lower socio-economic group (D – E), therefore they have less of a disposable income. This means that they will be more attracted to free trials as they do not have to spend large amounts of money on staying up to date.

Source: http://www.thesun.co.uk/sol/homepage/

The Sun Website Analysis – Contact UsRelationship between the Newspaper and the Consumers

On The Sun website at the bottom of the page there is dark grey menu bar that can direct consumers to certain pages. On the ‘contact us’ page there is a link that allows the consumer to email someone in the main exclusive stories department. This allows the consumer to become a ‘citizen journalist’ (Gillmor - 2004), this is where readers can send in their stories which will then be considered for publishing if they are detailed and relevant enough. This is a positive aspect of the relationship between the newspaper and the consumer as sometimes the newspaper will not have the opportunity to accurately report something due to a lack of valid information.

Also on The Sun ‘contact us’ page there are several other links that include sending in pictures and reporting technical issues with the website.

Source: http://www.thesun.co.uk/sol/homepage/article296174.ece

The Sun Website Analysis – Editorial ComplaintsRelationship between the Newspaper and the Consumers

“Our journalists strive for accuracy but on occasion we make mistakes. For further details of our complaints policy and to make a complaint click here.”

Source: http://www.thesun.co.uk/sol/homepage/article5806096.ece

If there are any criticisms about content within The Sun, at the bottom of their home page there is a link that is provided to make a complaint. This then takes you to the ‘Editorial complaints’ page, included is the main policy that complaints must follow and different contact details further down the page for different sections of the newspaper or online.For further research I looked on the official Press Complaints Commission website, where there is details on how to complain and the policies newspapers must follow.

Source: http://www.pcc.org.uk/complaints/makingacomplaint.html

Unit 30 –UK Media Publishing – Conclusion

Within this learning outcome I focused on understanding existing print based media products. I looked at several magazine and newspaper examples including, Q Magazine, The Sun and The Daily Mirror.

Here I looked into the demographics of the readership, how they attract their readers and the denotations and connotations of the front covers and double page spreads. By looking at all of these areas I am able to develop my knowledge of what is expected of print based media products and how there are many details that need to be considered before they are published.

Additionally I also looked at the brands and products that were associated with the magazines and newspapers. I found that they regard it highly important to have a good relationship with the consumer, so many advertisements and competitions are sponsored. I plan to repeat this in future when I generate my own ideas for a print media product.

The following slides will contain examples of WHAT you need to complete for Unit 30– LO2.

The work that needs to be completed for this LO can be taken from the work completed for Unit 13 – LO2/LO3 and Unit 14 – LO 2

See slides following this – Tasks such as:

• Idea Generation – e.g. Mind-Map• Research into the Music Magazine Genre and Publisher• Analysis of your “Magazine of Inspiration” Front Cover & DPS.• Proposal – FINAL Magazine Idea that you have and the word document Proposal• Pre-Production Materials – Hand Drawn Drafts, Font Style ideas, Graphic Layouts etc.• Production Plan – Use the word document completed for Unit 13/14• Legal & Ethical Issues – PCC, IPSO, Copyright, ASA, Watermarking etc.

Generation of Ideas

Colour Schemes

Masthead Names

Brand Identity

ImagesFrequency of Release

Target Audience

Price

Unit 30 – UK Media Publishing – Mind Map – Final Idea

Price:The price of the magazine will be around £2.49, this is so it is cheaper than other competitors whist also keeping interesting content.

Masthead Names:• M• U• Shuffle• Playlist• Volume• More Music (MM)

Colour Schemes:The colour scheme of the magazine will be royal blue, lighter blues, dark green, white and black. I have chosen this colour scheme as this can connote to the reader that the content is informative, this is very similar to the style of Q magazine where they use one primary colour that is consistently used throughout.

Frequency of Release:It will be released on a monthly basis, this is because of the price being more expensive than other weekly magazines. However the content will be greater compared to a weekly issue as there will be more information.

Target Audience: The target audience of the magazine will be between ages 15-34 year old, this is due to the fact that the genre of the magazine is indie. I have based my idea from the statistics of Q magazine, where the highest proportion of readers are younger. The target gender of the magazine will be equal, within the content there will be a balanced amount of adverts that are aimed at both genders. Additionally on the front cover the person who is featuring will have some appeal to both males and females.

Images:On the front cover of the magazine the main image will be of a new and upcoming artist, this connotes the presence of the indie genre, whilst also promoting the featured article of the artist inside. The technical code of this image will typically be a close up or a mid-shot, this is so the reader can view their body language and expression of the person, enticing them to find out more about who they are.

Brand Identity:Specific features that will be seen throughout the magazine will include technical convergence, this is self-advertisement of the brand, it will be applied through social media links before and after articles.

Unit 30 – UK Media Publishing – Mood Board – Final Idea

Q – “Discover Great Music”Using the word ‘discover’ can signify (De Saussure) to the reader that they will find something interesting and new. From this in relation to Katz’s theory, the purpose of the magazine is to ‘inform and educate’. The strapline of my magazine will include features like this to appeal to a large target audience.

Unit 30 – UK Media Publishing – Mind Map – Alternative Idea

Generation of Ideas

Colour Schemes

Masthead Names

Brand Identity

ImagesFrequency of Release

Target Audience

Price

Masthead Names:• Listen• Download• Now• YM (Your Music)• Beat

Brand Identity:A feature that will be included within the magazine will be ‘puff promotions’ this can increase the overall readership of the magazine due to the appeal of gaining ‘free content’.

Images:On the main front cover of the magazine the focal point will be an image of an ‘indie’ genre artist. This can create ‘star appeal’ (Richard Dyer) with the reader who will be more likely to buy the magazine if they recognise an artist. The technical code of the photograph will typically be a long shot this is so the main attention when viewing the front cover will be on the artists face.

Frequency of Release:The magazine will be released every month, this is due to the fact that there will be lots of content within the magazine. This also correlates with the higher average price compared to a weekly magazine.

Target Audience: The average age that the magazine will be targeted towards is between the ages 20-35. This is because the content of the magazine will include features such as writing style that is best suitable for an older audience.

Price:For the price of the magazine it will average around £3.50, although the price is higher than other competitor magazines once bought the reader has the opportunity to also download the content onto an electrical device.

Colour Schemes:The colour scheme of the magazine will revolve around pastel colours, these give the magazine a classic and clean look. This follows the theme of informative music content. Additionally the colour scheme will not be any way biased towards either gender, this increases the target audience spectrum.

Unit 30 – UK Media Publishing – Mood Board – Alternative Idea

The Wire - “Adventures In Sound And Music”By including both ‘sound and music’ this connotes to the reader that the magazine covers all genres, thus ‘injecting’ (Hypodermic Syringe Theory) the impression they will find something new.

Unit 30 – UK Media Publishing – Front Cover Analysis

Through my analysis of Q magazine there are specific features that I will ‘ repeat’ (Steve Neale - 1980) and adapt into my own creation of a indie genre music magazine.

One of the most important features that I believe should be included is a clear cut masthead and strapline. This connotes to the reader that the magazine is of high importance and is of a professional quality.

Additionally another code and convention that I will ‘repeat’ (Steve Neale - 1980) is the technical code of the main image. This is focussed on a close up of the artists face, this creates suspense and interests the reader into finding out why this style of photograph has been chosen. With my photograph I will use Photoshop, this is so I can deliver a professional quality image that is suitable for being the main feature of the page.

The variety of text size and font draws attention to specific articles that are being advertised. This creates a diversity of content whilst also grabbing the readers eye with ‘star appeal’ by including band and artist names.

Other visual codes that I plan to include on the front cover are symbols such as the ‘+’, this notifies the reader of extra content that is available. Secondly, borders or ‘bubbles’ around text that is typically seen on ‘puff promotions’ will be used. The different shape on the page draws the eye well whilst also keeping it away from other text so it does not get lost within the majority of artist names.

Unit 30 – UK Media Publishing – Double Page Spread Analysis

One of the main features of the double page spread that I plan to include is an image that ranges over more than half of the page. A technical code of this will be the shot type, which will be focussed with a long shot of the artist. In the example shown there is high contrast in the image, this has brought out important background elements such as ‘Big Ben’, this can connote the British features of the magazine. I plan to ‘repeat’ (Steve Neale – 1980) this within the technical conventions of my magazine this is so it gives the most dramatic effect possible.

Within the main article of this double page spread a drop capital has been used, this is an effective method of attracting the readers attention to the start of the text. To accentuate its presence they have coloured the drop capital in the typical Q magazine red, this is contrasting with the main body of text which is black.

Underneath the main image a quote in bold red and white text from the interview has been included. The purpose of this is to focus on the most central and amusing aspects. The quote has been positioned at the bottom of the page so it can be easily seen against the image.

From my additional research of music magazines, I have noticed that this particular magazine does not contain other associated images on its double page spread. This may be due to the fact that the main photograph is highly detailed and by including other images surrounding this can become too overcrowded and overpowering for the reader.

The stand first for this article is below the main quote. I feel that within this example pairing the quote and stand first together does not work as well because there are no effective eye-catching aspects other than the drop capital.On my double page spread for the magazine I would choose to position the stand first above the main body of text, this is so the reader is attracted to the larger text first off and will then continue to read on into the article.

Through my research of music magazines I have developed an understanding on the diversity of the music genre. When looking at Q magazine I established the content of the indie genre, from this I plan to ‘repeat’ (Steve Neale – 1980) this genre category for the music magazine I will produce.

The ‘repetition’ of this genre is due to the fact that there are many positive features of the indie category, this includes the continual modernizing of music and artists. This can further connote to the reader that the magazine is the most up-to-date so therefore is the best to discover different music and artists every month.

Another connotation that can be gathered from the indie genre is behind the meaning of the word. The definition of ‘indie’ means individual. In relation to music, bands and artists that are indie are independent from other genres and create music that does not fall into a typical music category. This means that the genre has a variety of music styles and the popularity of the content released cannot be predicted. Because of the diverse range of independent musician styles, the indie genre can appeal to a large quantity of people and is not people specific.

Unit 30 – UK Media Publishing – Genre of the Magazine

Steve Neale (1980) – “Genre’s are instances of repetition and difference”

Unit 30 – UK Media Publishing – Layout of the Magazine

Front Cover:The most appealing feature on the front cover is the large image that is placed in front of all the surrounding text, even including the magazines iconic masthead/ logo. This portrays to the reader that the person who is featured within the magazine is of high importance, and the interview that has been conducted will contain information that is sure to inform and educate (Katz). However there is some text has not been put behind the image, this is typically an attention grabbing quote from the front cover artist and the name of the person who is featuring, this can create ‘star appeal’ (Richard Dyer) to help sell this media text. The position of this text is on a less important part of the image such as the shoulders, this is so it does not cover the identity of the person which could reverse the effect of ‘star appeal’. For my magazine I plan to use this image and quote layout as I believe it is the most effective way to encourage readers to buy the magazine. To make sure that the image comes across as the most appealing item on the front cover I will use professional software such as Photoshop CS6 to edit the photographs that I take.Another important feature on the front cover of Q magazine that I plan to ‘repeat’ (Steve Neale -1980) in my own music magazine is the use of ‘puff promotions’. Q magazine uses these to advertise free and exclusive content from artists, a denotation of this from issue 298 (May 2011) is “ Free! Exclusive unheard Foos album!”. This can connote to the reader that they are accessing content that is of high demand and only exclusive to them as they have bought the magazine. In the issue of Q magazine that included this puff promotion, to access the free exclusive album they must subscribe to the magazine. This is a tactical method of gaining a higher subscription rate to the magazine and thus increasing sales and readership. By using puff promotions on the front cover layout of my magazine, this entices readers to find out more about what is inside the magazine. Additionally I could use a technique similar to Q’s and offer content free when bought with a subscription.

When researching other popular music magazines I explored the visual codes of both the front cover and the double page spread. An area that is most important to how a magazine is perceived by the readers is through the layout of the page.

Unit 30 – UK Media Publishing – Layout of the Magazine

Double Page Spread:In Q magazine the normal format for the page is to have one half nearly taken up by all images of the band/artist. The opposite side then includes information about them and the interview that was conducted. The most eye-catching feature on these double page spreads it the large bold title, which sometimes is spread across onto both pages. I will ‘repeat’ (Steve Neale – 1980) this text format within my magazine as I feel it is an effective way of gaining the readers attention because the title is not confined to one page, additionally elements of ‘star appeal’ can also contribute to this. The colours of the text also are vital to capturing the readers attention, for example the denotation of “Sing out sisters” has been printed on the double page spread in two differ colours, white on one half of the page, and black on the other. These colours stand out well on the pages as they are bright and contrasting, they can also connote to the reader the high importance of the article.

Another feature of these double page spreads that I plan to ‘repeat’ (Steve Neale – 1980) is the layout of the text. The positioning of the text within the columns of the article have been made to fit around other text and images. I would achieve this through the use of Photoshop. This gives the article a professional and smooth look whilst also making it easy to read.An additional feature of the text within the article is the quote included from the interview, this is usually overlaid on the main image or in the centre of the story. With Q magazine the quote is typically found over the main image, the purpose of this is when the reader views the image the next thing they will view is the quote. The quote usually revolves around the most interesting or humorous feature of the article captivating the readers attention and urging them to read further into the article.Another element that I will include in the magazine is the use of a consistent page numbering at the bottom of each page. Also next to the page number will be the official website for the magazine, this is an example of technical convergenc3e. I gained inspiration for this from Q magazine.

Unit 30 – UK Media Publishing – Style of the Magazine

I have decided that the colour scheme of the music magazine will include the colours royal blue, white and black. This gives the magazine a classic and clean style, additionally the content of the magazine will be clear and easy to read, highlighting the best features of the information included.

To achieve the colour scheme throughout the magazine I will use the Photoshop software. Within this software there is the action of choosing and saving a colour to the swatches tab after using the Eye Dropper tool. This means that it will be easier to access the colour within the saved colour palette.

Through my research and mood board inspiration I have collated my ideas into what I want the overall style of my magazine to include.

Eye-Dropper Tool

Naming the Swatch

Chosen Colour Palette

Unit 30 – UK Media Publishing – Magazine Flat Plan

For my magazine I created a flat plan, this has enabled me to organise the structure of the pages of the magazine. I have included what I will place on each page including example images and advertisements. I have highlighted two of the double page spreads, these are the ones that I am going to create.

Unit 30 – UK Media Publishing – Spending Power

For Volume magazine I have to predict the target readership and the initial spending power they have. To make sure that the data I publish is correct I am basing the predicted statistics from already published information on Q magazine. I have chosen Q magazine and it is similar in the content it produces and genre of music it focusses on.

Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

Source: http://ncrafts.files.wordpress.com/2013/05/socio-economic-needs.png

From looking at statistics from the official Bauer Media advertising press pack I have analysed that the typical Q reader is between the ages of 15-24. This is similar to that of Volume magazine due to the fact that there are some features within the content like profanities that may not be appropriate for younger ages. This is in reference to Hartley's seven subjectivities and how age, gender, class, self image , nationality, family and ethnicity must be considered when looking at spending power.The spending power of the readers will also be similar to Q magazine, currently Q has a high 70% of readers that are in the socio-economic bracket of ABC1. This connotes that they are more likely to have a higher amount of disposable income. By looking at this data I am able to predict that they will be more willing to spend money on a slightly more expensive magazine based on the quality of the content. There is one difference between the statistics of Q Magazine and the predicted statistics of Volume magazine. Q magazine has an unequal split on their readers gender, this may be due to their gender targeted advertisements I aim for Volume to have a nearly equal gender balance, this will be due to the fact that there will limited targeted advertisements and content will not appeal to only one gender.

Unit 30 – UK Media Publishing – Magazine Masthead/Logo

When creating my magazine masthead/logo I wanted to make sure that it was easy to read and eye-catching. Therefore when it is on magazine shelves it will be the first thing that is seen.I had to ensure that the logo was similar to that of my magazine of inspiration Q magazine, hence I made sure it was one bold block colour, in the end I chose a royal blue so it connotes to the readers that this is a professional, reliable and high quality magazine.

For my logo I will just include the first letter of the magazine name (Volume), I wanted to choose a font that was similar to q magazine. I tried and tested different font styles on Photoshop and dafont.com to overview how I wanted to final product to look. In the end I found a font called ‘RomanT’ , this is a very traditional font that is easy to read and I feel will work well on the front cover of the magazine.

Font Name:

Test:

SuperFrench

Swis721 BdOul BT

Centaur

Felix Titling

After editing the font on Photoshop I created the main logo. When creating the logo I used several different effects including stroke, bevel and emboss. I believe that all of these features made the logo appear professional. The background colour for the logo is a solid navy blue, I plan to continue using this colour throughout the magazine.

House Style Consistency:By exploring the fonts and colour choices for the magazine I have been able to develop and plan where I will include consistency throughout the magazine features.An example of this is using the main magazine ‘V’ logo on every page of the magazine. By including it next to the page number at the bottom of the page, this can connote to the reader the professionalism and reliability of the magazine.

Unit 30 – UK Media Publishing – Magazine Fonts and Colours

Font Name: Font Preview: Font Usage:

Minion Pro

- Cover Lines- Price and Date on

Barcode- Web Address- Drop Capital- Stand First

Just Another Stamp Font

- Headline- Main Article Title

Poor Richard- Strapline- Article Titles

Century Schoolbook

- Puff Promotion

Eras Demi ITC- Puff Promotion

Eras Light ITC- Main article font

I had to make sure when deciding the magazine fonts and colours that they looked professional and clean cut. This is because my magazine is aimed at the higher end of the market to a variety of people.I have chosen several fonts that will be used in my magazine, there is a large range because some are easier to read than others when sized differently. For the main headline and cover lines the font will be the same, this is so there is a consistency throughout the magazine and prevents it from looking overcrowded on the front cover. Other fonts such as ‘Eras Light ICT’ are being used as they are easier to read when they are a smaller font size, therefore I will use this as the main article font.The primary colour that I will use is a dark royal blue, this will be on Volume magazines logo of ‘V’ and used in other places throughout including technical convergence, promotions and headers. I was inspired when creating the initial mood boards for the magazine and found the dark blue the most eye-catching. The reason for this colour choice is because its similar to Q magazine where it has one solid bright colour. That is repeated throughout the magazine, which I plan to do.

I have chosen to include two fonts for the puff promotion, this is due to the fact that I want one to be the most striking with text such as ‘Exclusive!’ then there will be information below in a clearer text where the reader can find out what the promotion is telling them.

Unit 30 – UK Media Publishing – Planned Format and Style - Front Cover

Puff Promotion:By placing the puff promotion at the top of the page, when the magazine is picked up this will be one of the first things the reader will see, as well as the logo. I believe that having this here entices the reader to buy the magazine more as they also have the change to win something or gain something for free. Another reason why it has been placed in the top right hand corner of the page is because typically people turn the page here, when they turn the page their eye will catch the bright red promotional colours and shapes.

Article Feature:On this hand drawn draft of the front cover I wanted to include more information about the content that can be found inside the magazine. Therefore I plan to include a small textbox with the name of one artist or title. This will be placed over the front cover subjects lower chest, as this is not considered as an important area that creates ‘star appeal’.

Main Story:I have decided to place the main story to the right of the main image, this is because the ‘star appeal’ that is created when viewing the image will draw the eye to the bulk of text next to them. To make the main story title more interesting I could include a direct quote from the interview. Additionally I thought that by placing the main story underneath the magazine logo, when they view the logo they will see the story as the most important thing within the magazine. Looking at my research of Q Magazine many of their front covers have used this layout for the main story text.

Magazine Logo:I have decided to place the logo of the magazine in the top right hand corner of the magazine, this is due to the fact that when people pick up the magazine it will be one of the first things they see. This is very effective when they are placed on a magazine shelf within a shop. I have been inspired for the placement of the logo by Q Magazine, this is due to the fact that they include bright colours that should be one of the main aspects the reader sees when they first pick up the magazine. To ensure that it is eye-catching they have placed it in the top left hand corner of the page.

Magazine Layout:When producing the drafts of my magazine I wanted to make sure that it looks professionally structured and well presented. I have followed a similar layout from Q Magazine, which includes placing smaller items over the body of the front cover artist. Also another feature is the text of the main story and cover lines wrapping around the silhouette of the artist.

Unit 30 – UK Media Publishing – Planned Format and Style – Front Cover

Technical Convergence:I plan to include technical convergence on the front cover of my magazine, these will be in the form of a official magazine web address and social media logos. The placement of this convergence will be at the bottom of the page. This is due to the fact that it is not of high importance and there will be technical convergence found at the bottom of every page.

Cover Lines:As the main story is at the top of the page I decided to place the cover lines of the magazine under the magazine logo. When creating the magazine I have to make sure that the cover lines do not overlay on the main image, this could reduce the ‘star appeal’ of the person on the front if they become less recognisable.

Bar Code:On the bar code I will have the issue month and the price of the magazine . This will always be at the bottom of the page as it is less important. Additionally it will be positioned based on the image that is going to be on the front, to make sure that it does not cover the artists features.

Strap Line:For my strapline I have decided to place it near the main magazine logo. This is similar to that of my magazine of inspiration (Q magazine). The purpose of this is so that when they read the logo they then see the strapline and associate it with the brand. This repetition can give the magazine a more well known identity.

House Style:Features that I plan to repeat throughout my magazine are the type and size of the font. The font I have chosen for the main story headline is ‘Minion Pro’, I will use this several times throughout the magazine such as the drop capital for the main articles. Other fonts that I will include are ‘Poor Richard, Century Schoolbook and Eras Demi ITC’, all of these fonts are similar to that of Q Magazine with an interesting formal style.

Unit 30 – UK Media Publishing – Planned Format and Style – Double Page Spread

Main Image:The inspiration from this double page spread layout came from Q magazine. By having the whole image on only one side of the page I can make sure all of the subject is seen. Also because of its size when the reader is looking through the page will catch their eye because of what is in the image. The position of the subject in the image is centred and has been taken in a wide shot, this enables the reader to see who the article is about what their personality is like from gestures such as their posture.

Article Images:By including smaller images that relate to the article and the interview this makes the page more interesting for the reader. By including images the page becomes more visually appealing. I also have the opportunity of adding captions for each image so the reader will be tempted to find out how the image relates to the article.

Info About Artist:Including information about the artist before the main interview provides minor background details about who they are. I have decided to lay this out on the page just underneath the main story title and the stand first on the left hand column of the page, this is due to the fact that it will be read from left to right.

Interview:The reason for the positioning of the interview being after the main information is so that the reader has the opportunity to find out interesting personal information about them, such as their music style and other quirky features. The interview text will be formatted in a differentiated questions and answer style, this is responses will be clear and easy to read. My idea for using a differentiated question style is from Q Magazine, in all of their interviews so the reader can establish who is talking they make part of the text stand out more than others. Additionally they also shorten or use the initials of the name of the person being interviewed. This saves space in the magazine and is easier to read through.

Unit 30 – UK Media Publishing – Planned Format and Style – Double Page Spread

Quote From Interview:To make the page more interesting and to fill some of the blank and uninteresting space I decided to include a quote from the interview. By doing this when the image is viewed the reader will see the quote and then proceed to read the article out of interest. In Q Magazine they make sure to include a quote from the interview, this is to spark interest for the reader when they see it with the image; this then entices them to continue reading more of the article.

Main Image:The layout of this image is different to my other designs of the double page spread. Instead of limiting the main image to only one side of the spread I wanted to overlap the image so it serves as a more interesting background for the text. This means that on the outside borders of the text you will be able to see features of the image. Although this may cause some problems when reading the text so I will have to consider either making the background have little detail or surround the text with text boxes.

Main Story Title:Compared to the previous ideas for the main title, on this plan I wanted to place it further down the page. This was to spread things out differently compared to a normal layout which will attract the attention of the reader.

Stand First:I feel that the stand first is very important as this introduces the reader into the topic of the article. Also because the font size is also bigger it serves as an eye catching feature of the page.

Unit 30 – UK Media Publishing – Interview Draft Planning

For my double page spread within the magazine I plan to conduct an interview with the well known artist, George Ezra. As well as featuring on his own double page spread he will be the main headline for the magazine and will create ‘star appeal’.I have chosen to interview George Ezra as he is well known as an up-and-coming indie genre artist who has only been in the music industry since featuring on an introducing stage at Glastonbury Festival 2013. Since his success at Glastonbury he has had three singles in the top charts and is famously known for his quirky stylised song ‘Budapest’. Additionally this year he has released his first album, by featuring him in the album we are essentially promoting the new album as well as drawing readers in because of his previous hit songs.Some of the questions that I will ask in the interview will be based around his new career in the music industry. I also want the interview to have an informal feel so other questions including ‘What his musical inspiration was as a child’, this will spur on possibly humorous answers.

The presentation of the interview on the double page spread will be laid in a differentiated question and answer style. This is typical in many of Q magazine interviews, and makes it easier for the reader to understand the information that is being published.

This is my page of inspiration that is from the October issue of Q magazine. They have used differentiated question and highlighted this by the boldness of the writing and the different colours of red and black.

Interviewer: Hello George! It’s good to finally have a chat with you – how has your past week been?GEORGE: Hi! Yeah it’s been great thanks, very busy but exciting.

Interviewer: I bet! Has your life changed much since climbing to the top of the music chart with ‘Budapest’?GEORGE: It’s non-stop, since signing the record deal then travelling around Europe people have been recognising me more and I’ve had hundreds of amazing opportunities thrown at me!

Interviewer: Wow! Did you gain your inspiration for the song Budapest when you went travelling?GEORGE: (Laughs) Yeah you could say that. I got a bit drunk when the Eurovision contest was on, and I missed the train to Budapest. This made me think that there are many songs about losing something for somebody else. So I thought why not write a song about giving up things I don’t have?

Interviewer: So how does the George Ezra song writing process work?GEORGE: When I have a spark of inspiration I write my ideas down everywhere, sometimes even on the walls. Although people see it as crazy it’s just how my mind works, I don’t want to lose that inspiration. Most of the lyrics have some reference to the place I am inspired.

Interviewer: So your new album is being released soon, what can we expect from it and when can we have a listen?GEORGE: Well the two EP’s that have been released so far (Budapest and Cassy O) were meant to introduce people to listening to me with a band, this is because I do gigs on my own usually. The new album will be me with the band and when I gig I will be joined by the guys. We’re hoping for it to be released around the start of June/July, the music included has a summer vibe so would be perfect for the festival atmosphere.

Interviewer: Have you learnt any important or tough lessons from your early experiences of the music industry?GEORGE: I’d say the first thing I learnt when joining the music industry was to listen to those around you, this is because you’re all in it together trying to make it and its best to have friends rather than enemies. However it’s also important to be yourself and have your own opinions as the music industry is looking for people who can be themselves through both music and ideas.

Interviewer: I saw that you have sold out your tour! How does that feel having such a high demand of people wanting to listen to you?GEORGE: It’s crazy!! I never thought that I would come this far in music as it started out as a hobby when I was younger. Although picking up the guitar then and now the feeling hasn’t changed at all, it is still my passion and I will always love playing even if no one wants to listen.

Interviewer: What was the first song that you ever wrote? And how old were you?GEORGE: (Laughs) I wrote my first song around thirteen years old, I remember it being called ‘Wishing Well’. I have no clue what it was about but I’m so glad there is no recordings of it as that would be embarrassing!

Interviewer: When you were younger and started playing the guitar who was your musical inspiration?GEORGE: I grew up listening to Bob Dylan and Woody Guthrie, people find it strange that my inspirations are revolved around older blues and folk sound but within the music I create its more 21st century.

Interviewer: Finally, thank you George for your time it’s been great talking with you. Do you have any words of inspiration for your fans who are looking to pursue a music career?GEORGE: Thank you. Never stop playing music even if they tell you too, be unique and always look for opportunities to better yourself.

I created a magazine interview draft, this featured the popular indie music artist George Ezra. When creating the questions I took inspiration from Q magazines interview style, this was relevant and informative questions that create an interesting response.

I also had to take into consideration the answers of the questions from the artist, as I could not interview them in real life. To make sure the answers were accurate I conducted some small scale research into other interviews they had.

Unit 30 – UK Media Publishing – Draft Article - Interview

Location: Photography Studio Fields near Kingswood

Time - 12:35pm 12:00pm

Date - 21st October 2014 26th October 2014

Why? - Professional clean look similar to that of my magazine of inspiration (Q Magazine). The use of spotlights create a dramatic shadow on the face.

The rural scenery matches the typical image of the artist, who is laid back and has a casual style. The green background brings the artist into the foreground.

Picture Needed/Required: Face looking straight into the lens of the camera. Zoomed out image of artist leaning on a tree log holding his guitar.

Shot Type - Close Up Wide Shot

Props Equipment - Camera, Tripod, Tungsten Light Camera, Guitar, Tripod, Light Reflector

Lighting - Middle Key Lighting Natural Light + Reflector

Costume - Patterned shirt with collar Coloured chinos, patterned jumper, brown boots and blue coat

Person/People - Joseph Robinson Joseph Robinson

Why? - This photograph needs to have a dramatic feel, that will attract the reader to look into the article. This will be placed on the front cover.

For this photograph I need to have a more informal style as it will be on the double page spread. Next to it will be the interview with the artist.

Permission Needed: I need to make contact with the model, to make sure we are in agreement with the projected plans. Permission is also needed to be given to take images of them.

I need to make contact with the model, to make sure we are in agreement with the projected plans. Permission is also needed to be given to take images of them.

Potential Hazards/Risks: The studio may in be use at the time we want to take the photographs, this means we may have to re-organise when we take the photos.

The weather may be rainy, this means I will have to cover the camera and lens with a waterproof case.

Unit 30 – UK Media Publishing – Planned Format and Style

Unit 30 – UK Media Publishing – Planned Format and Style – Location Images

Before taking the images for the front cover and double page spread I have to make sure that I did some location scouting. This was so I could further assess what will be needed when taking the photos and the potential risks and hazards. Additionally I have taken some photos of the equipment that I will be using, this includes a Canon camera and a several lights.

Lighting will only be used in the studio environment, when taking the images for the double page spread in the field I will have to use a circular light reflector to highlight the subjects distinctive features. By scouting out the location before the image have been taken this can guarantee high quality images.

Week Beginning: Monday 17th November 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

The date of publication is decided for the month. Based on my magazine of inspiration (Q magazine) I plan for the magazine to be released around the end of each month.

After the initial release date for the magazine is set a schedule is created. This is so that if anything is changed from the original content there will be an alternative and the magazine will be released on time.

The whole team come together and decide on the content that is going to be published in the magazine ,this can include inviting special guests, photographs and even advertisements.

The person who is going to create the content is decided, this means we choose between in-house writers or external writers for each article. Additionally illustrations are also being created whilst this is being decided.

Research is started into the artists and bands that will be interviewed. Other articles will be considered by the writer and relevance to how recent and interesting they are.

Contact is made with those we want to interview. Drafts of the interview are made and image plans are created.

Once the interview questions have been proofread the interview is conducted with the artist, this is done either in person or by phone.

Who: Me, Editor, Writer and Publisher.

Who: Me, Editor, Writer and Publisher.

Who: Me, Editor, Writer and Publisher.

Who: Me and Writer Who: Me and Writer. Who: Me, Writer and Editor.

Who: Me and Artist

17th November 2014 18th November 2014 19th November 2014 20th November 2014 21st November 2014 22nd November 2014 23rd November 2014

Week Beginning: Monday 24th November 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

The planned images are taken with the artist. Then edited in Photoshop later on in the day.

The interview and photographs are added into the structure of the magazine. Other features such as additional articles and advertisements are chosen.

The quality control of the magazine is monitored, details such as article facts, spelling and grammar mistakes and page layout all have to be checked.

The final layout of the magazine is checked by the Editor and Designer. This is important to see if the content flows well through the magazine. As well as adequate space for advertisements.

The first hard copy of the magazine will be printed out, the Editor will look over the final piece and check again for any mistakes.

Once all the content is proofread by the team the whole magazine is sent to print. When all of the magazines have been printed they will be boxed up and sent to a warehouse. Then there they will be sorted and sent to smaller distributers to be sold to the public.

The magazine is released on sale to the public.

Who: Me, Editor and Artist

Who: Me, Designer and Editor

Who: Me and Editor Who: Me, Editor and Writer

Who: Me and Editor Who: Me, Publisher and Editor

Who: Publisher

24th November 2014 25th November 2014 26th November 2014 27th November 2014 28th November 2014 29th November 2014 30th November 2014

Unit 30 – UK Media Publishing – Production Plan

Sources of Income: The main source of income for my magazine will be advertisements. I have obtained the advertising rates from my magazine of inspiration (Q magazine), I will use these rates to reflect those of my magazine. Another method of gaining income for the magazine is creating competitions through puff promotions, when entering the competition readers will have to sign up to a subscription service of the magazine. This increases readership of the monthly magazine on a continual basis as well as guaranteeing a certain amount of money every month.Personnel: I will need several people in my team for creating the magazine.- Editor - They will check and finalise content such as images and interviews, making sure they are of highest - professional quality when published.- Designer – Their role within the magazine will to be organise the layout, this includes the photos and text.- Writer – They will structure all of the text from the magazine, mainly interviews and main articles.

Unit 30 – UK Media Publishing – Budget Summary Advertising Within the Magazine:The advertising within my magazine will be similar to that of Q magazine, this includes a diversity of adverts that are aimed at a range of people. Looking at statistics of Q magazine they have established that they have a higher male dominated readership, therefore when looking through their content it is noticeable that they have a higher percentage of adverts that are aimed at the male audience. For my magazine I want to be equal when directing the advertisements at the readers, therefore I will include mainly music advertisements (as they are non-bias towards genders) and also an equal amount of adverts that focus on products that are not specifically for males or females, such as food, concerts and electronics.

The amount of advertisements that are included in my magazine will be spread evenly throughout the magazine. This is so the readers are not bombarded by the advertising and deterred away from the magazine. The position of the advertisements within the magazine will be based on the fact how much the product/company want to pay. The more bigger or towards the front the magazine the advert is the more expensive it will be.

Source:http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf

Unit 30 – UK Media Publishing – Production Legal and Ethical IssuesBefore the magazine can be published and consumed by the reader there are several legal and ethical issues that must be checked beforehand. Two of the main bodies that handle the regulations of media publishing are the Independent Press Standards Organisation (IPSO) – {previously known as the Press Complaints Commission} and the Advertisement Standards Authority (ASA), these are both based in the UK. Some of the main legal areas include; copyright, the right to privacy, seditious libel and criminal libel. Ethical issues include; discrimination, children and accuracy.

Legal Constraint's:

Copyright – This is a form of intellectual property, it enables the creator of content the power to exclusive rights of their work. Therefore if copyright is broken they will be compensated for their intellectual effort. When publishing the magazine we need to guarantee that none of the content we publish does not breach any copyright laws. If we do plan to use copyrighted content, such as an image we must seek permission from the original creator.

The right to privacy – Everyone has the right to their own privacy. Therefore when publishing content about people we need to make sure that we are not breaching any regulations. To make sure this does not occur, all of the people that feature in the magazine will be asked for permission to use their images and information in publication.

Seditious and Criminal Libel – Seditious libel is when information that is considered offensive is written about the government, whereas criminal libel is publishing information about someone or something that can create a negative reputation for the person.

Sources: https://www.ipso.co.uk/IPSO/cop.html , http://www.asa.org.uk/

Ethical Constraint’s:

Discrimination – The magazine has responsibly for all of its content to meet the editors code of practice. Therefore no content should include prejudicial content based on an individuals race, colour, religion, gender and sexual orientation. This may only be mentioned if there is appropriate relevance to the story.

Children – As children are considered vulnerable there are many limitations to publishing content that specifically features them. Therefore it is important to establish a contract of agreement that can be signed by the child's parent/ guardian to enable us to publish content if entirely necessary. The safeguarding of children is vital to keeping a positive reputation for the magazine.

Accuracy - Content that is published must not be inaccurate, misleading or distorted. This includes pictures, interviews and general information. Sourcing of details also must be precise, therefore material published should be definite fact and no rumours. If this ethical guideline is broken an official apology to the person must be made from the magazine.

Unit 30 – UK Media Publishing – Legal and Ethical Issues

Copyright: Intellectual PropertyBefore creating the magazine there are several legal areas that need to be researched. When using content within the magazine that was not created by us we have to contact the original creators and seek permission to use such content, if this is not done the magazine can come under criticism and it is highly possible that we will face a fine. Additionally with the copyright law we will have to prove that we have permission from the content creator that was can use their material.

Contract Challenges:When obtaining the content through copyright, the material is given to us through a contract. Once this is signed the contract must not be changed or broken, this means that company that owns the logo has the rights of some legal control over the magazine. Therefore if the magazine in any way changes the logo or content this is classed as plagiarism and there could be legal issues.

When conducting the photo-shoot for the magazine I will be using images of the person, I have had to contact them in advance and ask for their permission. I decided the best way to make contact with them was via email, this way it is quick and any documents that need to be signed can be sent back easier. I also had to let the subject know what role they will be portraying in the photograph ‘George Ezra’, with this I included what clothes they had to wear and the poses they will conduct.

Unit 30 – UK Media Publishing – Legal and Ethical Issues

Privacy:Another element of legal issues that has to be taken into consideration is privacy, when we publish the magazine we have to make sure that we do not release any personnel details, such as peoples address and contact numbers. This is protecting them and their identity from others who could read the magazine and may use the information in a negative way.Another element where privacy may be an issue is when readers are entering their details to subscribe to the magazine, we have to make sure that they understand we may use their details for data analysis but not distributing the information for any other use. I also have to consider the age of the people subscribing to the magazine and entering competitions, therefore to prevent any illegal age issues there will be a restriction to the age limit this is to prevent those who are vulnerable giving us their personal information.

When producing the magazine I will have to make sure that I take into consideration all of the legal and ethical issues mentioned above when dealing with other people content. However I will also have to create measures to protect the content that we publish. One example of this is creating a copyright on recurrent features such as the logo, strapline and images. I would gain copyright permission on each of these by signing up and making payments to the UK copyright service.

Unit 30 – UK Media Publishing – Legal and Ethical Issues – Press Complaints Commission

Source: http://www.pcc.org.uk/cop/practice.html

When producing the music magazine I will have to consider the editors code, this can be found on the official Press Complaints Commission website. The first thing the editors code states is that those who contribute to making the magazine “have a duty to maintain the highest professional standards”, this connotes that all areas of the magazine including the content and the way we handle subscribers information need to be dealt with in the most specialised way. This sets a professional benchmark, guaranteeing our readers quality, reliability and experience.

Areas that are highlighted with the Editors Code:- Accuracy- Opportunity to

reply- Privacy- Harassment- Intrusion into grief

or shock- Children/ Children

in Sex Cases- Hospitals- Reporting of Crime- Clandestine devices

and subterfuge- Victims of sexual

assault- Discrimination- Financial journalism- Confidential sources- Witness payments

in criminal trials- Payment to

criminals

Additional information that is stated in the Editors Code that must be applied to the magazines development is having to applying the code, including all highlighted areas (see textbox to the left) to both print and online based material. This means that all editors will have to check through information that we publish to make sure we are within the guidelines of the code. We also have the responsibility to dealing with complaints directly from the Press Complaints Commission, these can be about copyright issues or privacy breaches.

Source: http://www.pcc.org.uk/cop/practice.html

Unit 30 – UK Media Publishing – Legal and Ethical Issues – Press Complaints Commission

It is the editors responsibility to ensure content that is published within the magazine, including on the double page spread and front cover is not “inaccurate, misleading or distorted information and pictures”. By following the editors code this can guarantee the highest quality of publication to the readers. Other areas that are included in this accuracy policy include maintaining the layout of typical repeat features such as the magazine logo and strapline.On the double page spread accuracy is vital with the article and images provided. The writers style must be consistent throughout and supported by appropriate images in relation to the article. Additionally if an interview is conducted it is highly important that the opinions and information given by the interviewee is correct, this is so the portrayal of their character is prominent and can create a feeling of personal identity (Katz – Uses and gratifications).

For the magazines front cover and double page spread we will have to obtain permission from anyone we want to photograph and publish in the magazine. To make sure that we do not breach the editors code I have directly contacted the model that we plan to photograph via email. I have taken a screenshot of requesting the permission and the response from the model. This now means we have the opportunity to take pictures of the person without any legal complications.

Unit 30 – UK Media Publishing – Legal and Ethical Issues – How to make a complaint

Complaints Procedure: (Source: https://www.ipso.co.uk/IPSO/makeacomplaint.html)

1. Initial Assessment – The complaint is received and determined whether it falls into the complaints category and breaches certain codes. If it doesn’t they will write back explaining the reasons why it does not fall into the category.

2. Referral to the Publication – If the complaint does breach a code, the detail of the complaint will be sent to the head editor of the publication. The editor will then take the complaint, if the issue has not sorted in 28 days we will provide informal guidance on the complaints process.

3. The Investigation – If the complaint is not resolved by the publication, the Complaints Committee will write to the editor of the publication to request response to the complaint.

4. Adjudication by the Complaints Committee – If the complaint still remains unresolved, the Complaint committee will decide whether there has been a breach of the Editors code and will be published.

5. Remedies – If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld adjudication and/or correction.

6. Review of the process – If your complaint proceeds through steps 2 through 5 but you are unhappy with the process by which the decision of the Complaints Committee was made, you may request a review by the Complaints Reviewer.

On the right is a screen grab of the official IPSO complaints webpage. Here you can enter all the details of your complaint, including the type of complaint, the publication name and whether you have already contacted the publication. Once all of this information has been completed the page then redirects you to another page where they require you to tell you additional information about how the editors code of practice has been breached. This is then sent off to IPSO who proceed to conduct an initial assessment and the complaint is processed.

Unit 30 – UK Media Publishing – Complaint Case Study Sources:http://www.dailymail.co.uk/news/article-2999340/Waitrose-magazine-includes-Taste-Israel-advert-hammered-online-ignoring-illegal-occupation-Palestine.htmlhttp://www.walesonline.co.uk/news/wales-news/magazine-scam-lures-readers-claiming-8239523http://www.independent.co.uk/life-style/food-and-drink/news/waitrose-magazine-defends-taste-of-israel-pamphlet-against-complaints-it-ignores-the-illegal-occupation-of-palestine-10113539.htmlhttp://rt.com/uk/241433-waitrose-taste-israel-magazine/http://www.palestinecampaign.org/taste-apartheid-courtesy-waitrose/

A recent example of a magazine which was reported to the press complaints commission (PCC) was the Free Waitrose Kitchen magazine. The element of the magazine that was criticised was one of the ‘Tastes of the world’ inserts, that was a government sponsored pamphlet focussing on the ‘Taste of Israel’. This causes some controversy as people took to social media to express their strong opinions how this was a form of government propaganda. Customers of Waitrose, a popular UK supermarket were quoted sending back their free coffee cards which are given to exclusive members.Additionally not only on social media were people protesting, throughout the day several groups of protesters gathered outside Waitrose stores nationwide.

The PCC recognised the disrupt that the magazine insert caused after receiving over 400 complaints in several days. They are still investigating the matter as there is no evidence to suggest that it is breaking the editors code of practice and is instead a debatable view because of the happenings in Israel.The Palestine Solidarity Campaign have encouraged people to continue making complaints about the magazine insert so the problem is recognised. And have included on their website the best ways to enter a complaint.

Unit 30 – UK Media Publishing – Complaint Case Study Sources:http://www.theguardian.com/media/2013/apr/05/thats-life-magazine-censured-murdererhttp://www.pressgazette.co.uk/pcc-thats-life-breached-editors-code-making-payment-sister-murdererhttp://www.pcc.org.uk/newsarchive/index.html?article=ODM1OQOne example of a gossip magazine that has been

investigate by the press complaints commission is ‘That’s Life!’. That’s life is aimed at a female readership and typically includes real life shocking stories that have been submitted by others. The magazine is only published in the UK and Northern Ireland by H Bauer Publishing.

In April 2013 the magazine was investigated after receiving several complaints from members of the public that breached the editors code of practice. The article in question included an interview with the sister of a convicted murderer. The complaint to the PCC was made by the victims sister. The interviewee was paid by the magazine to reveal further details of the case, and appeared to glamourise the killing. This breached clause 16 of the editors code which states, “Payment or offers for stories, pictures of information, which seek to exploit a particular crime or to glorify or glamourise crime in general, must not be made directly or via agents to convicted or confessed criminals or to their associates – who may include family, friends and colleagues.”

Once the complaint had been reviewed they agreed that the sister of the murderer was not a ‘victim’ and instead an ‘associate’ because of her being an immediate family member to the murderer and receiving payment from the magazine for the interview.

This was a clear instance in which a crime had been exploited in breach of Clause 16: by receiving payment for the story Ms Hodgson had directly benefited from her brother's crime. The complaint was upheld.

The official complaint report.

Detail of clause 16 in the Editors Code

“Needs of the Target Audience” –

YOU SHOULD conduct a survey/primary research to investigate the needs of the target audience.

Legal & Ethical – KEY to securing a Distinction for this LO

Unit 30 – UK Media Publishing – “Survey Analysis”

To aid with my research into the target audience and demographics of a typical magazine readership I created an online survey through the website ‘surveymonkey.com’.

Within my survey I asked nine questions surrounding the topic and research of a indie music magazine. I then sent out the survey to two hundred people via email. After three days I closed the survey and a total of fifty people completed it online.Survey Monkey automatically collates all of the data into bar charts, I have used these charts to analyse my results.

This is the email that I sent to the two hundred people. On here I included a direct link to my survey.

Here I have print screened what my survey looks like to those who are completing it. The font is easy to read and there are a variety of question types and answer methods, this includes checkboxes, dropdown menus and comment sections.

Unit 30 – UK Media Publishing – “Survey Analysis”

Question One: Are you male or female?For the first question I wanted to gain an idea of who was filling out the survey, this way I can analyse the responses accordingly.Hartley’s seven subjectivities relates to this question because of the focus on gender. Through research on my magazine of inspiration (Q magazine) I have found that these results do not match, however there is no explanation behind this, as the survey was sent out to a randomised group of people which could have been originally unbalanced by gender.

Question Two: How old are you?Again I wanted to look at who was filling out the survey, therefore I asked the question ‘How old are you?’. There was some elements of variety within the results, however the majority were aged between ages 15-24. With reference to Hartley’s seven subjectivities, these data trends are very similar to my ‘magazine of inspiration’, Q magazine where a high proportion of the audience are in a younger age range.

No. 1

No. 2

Unit 30 – UK Media Publishing – “Survey Analysis”

Question Three: Which of these names for an indie genre music magazine do you prefer?For this question I wanted to ask the respondents what title of an indie music magazine they would prefer. Additionally if they did not like any of the suggested titles they can specify their own, one individual response that I gained from this was ‘1ndie’. By using this method of allowing respondents to comment their own view this enables me to gain a wider perspective of what the target audience would like to see in the music magazine market.From analysis of my results for this question, the title that was deemed most popular was ‘Shuffle’, however the second most popular was ‘Volume’. Because of the close votes between the two I have decided that the title of the magazine will be called Volume. This is due to the fact the I can use the unusual shape of the ‘V’ to use a smaller logo, similar to the logo of ‘Q’ magazine.

Question Four: Within a music magazine what articles would you like to read?The purpose of this question was to view what the target audience would like to see within a music magazine. I gave three options and also created a comment section which was useful. In the comment section many people said ‘all of the above’, because of this I have decided that in my magazine I will include all of the content mentioned in the three options. Although I will take into consideration the popularity of individual responses and include more articles about new bands rather than album reviews.

Unit 30 – UK Media Publishing – “Survey Analysis”

Question Five: Would you prefer the frequency of the magazine to be released monthly or weekly?Part of the research that I needed to conduct was to find out whether the target audience would prefer for the magazine to be released weekly or monthly. From analysis of the results there are a large proportion of people that prefer the magazine to be released monthly, statistically 88% of the people asked thought this.

Question Six: If you were to buy a monthly music magazine, what price do you think it should be sold for?I used this question in my survey as I wanted to find out how much people are willing to pay for a monthly music magazine. The results were very surprising as I estimated the there would be a large proportion of people that would choose the cheapest option of £2.49, however this was not the case. There was also a lot of variety throughout the prices with three people willing to pay £3.99. From these primary research results I can correlate this to the spending power and socio-economic needs of the target audience. The highest proportion of people are would like to spend £2.49, however there are a small amount who are willing to spend at least £3.99, this connotes the disposable income of the target audience and that within the socio-economic chart they are mainly in band E.

Unit 30 – UK Media Publishing – “Survey Analysis”

Question Seven: Do you have an account on any of these social media sites?For this question I wanted to look at the amount of people who were linked to a social media sites, this is so if I was to market the magazine through social media I would know which one would be the most effective. The highest proportion of participants are connected on Twitter and Google+. However I must also take into consideration when marketing that 18% do not have any of the social media sites mentioned, therefore I will have to market to the smaller proportion through another method.

Question Eight: Would you prefer to read content from a magazine online?The purpose of this question was also to support researching into marketing schemes for the music magazine. The results show that 52% of the people asked prefer to read content from a magazine online, this can be backed up with comments from the question such as “(Yes) Quicker source of information, furthermore I would not need to keep flicking through pages.” Although the response rate for no was also very high at 48%, some of the opinions of those who said no included, “(No) Prefer to just pick up and read without having to log onto a machine.” From the data of these results I have decided that I will offer to readers the chance to buy a subscription to both online versions and hardcopies of the magazine, these can be combined together or bought separately.

Yes Response

No Response

Unit 30 – UK Media Publishing – “Survey Analysis”

Question Nine: Which is the best way for a music magazine to be marketed?This is the last question on my survey, the aim was to discover the audiences final opinion on the best way to market the magazine, this has some relation to previous questions seven and eight. I gave three main answer options, social media, official website and TV advertisements and the opportunity to comment if they had any other ideas. The highest chosen answer was marketing through social media sites, the response rate for this was 68%. This connotes to me that people believe that social media is the best way to advertise because of the sheer amount of people that are signed up to the sites. This is backed up with evidence from my previous answers on the question seven “Do you have an account on any of these social media sites?”.Additionally if I was to advertise through social media it would be the cheapest option, this is because I can use the method of self advertising by creating my own music magazine page on the site and then inviting people to comment, like and share content that is posted online.I received two comments for this question, they suggested the ideas of using advertising such as billboards and other music magazines. I have taken into consideration the idea of using other magazines to promote my own. I feel this would have some positive effects due to the fact that they will already be interested in the music genre because they have bought the magazine. However it may be more difficult to sell because the reader may be satisfied with the magazine they already read, content will have to be interesting and different to others to have the greatest impact.

Questions asked for my music magazine research:

1. Within a music magazine what articles would you like to read?

2. Would you prefer to read content from a magazine online?

3. Would you prefer the frequency of the magazine to be released monthly or weekly?

Before creating my music magazine I needed to conduct several pieces of research to explore the opinions of the target audience. I decided that I would conduct an informal face-to-face interview, this is so that there will be a great amount of qualitative data with lots of detail in the responses. A positive of this is that it has a high amount of validity. For this interview I will ask three questions and encourage an informal style to the responses, this is so there is no interviewer bias where I influence the response of the participant.To collate the interview responses I will record the initial interview and then write down the responses from the recording at a later stage. I have included several screen shots of the interview recording.

Unit 30 – UK Media Publishing – “Interview Analysis”

YOU MUST ensure the following are presented in a PowerPoint and/or on your Blog Page:

• Hand Drawn Drafts, Graphic Layouts• Photoshop Front Cover and DPS

Week Beginning: Monday 17th November 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

The date of publication is decided for the month. Based on my magazine of inspiration (Q magazine) I plan for the magazine to be released around the end of each month.

After the initial release date for the magazine is set a schedule is created. This is so that if anything is changed from the original content there will be an alternative and the magazine will be released on time.

The whole team come together and decide on the content that is going to be published in the magazine ,this can include inviting special guests, photographs and even advertisements.

The person who is going to create the content is decided, this means we choose between in-house writers or external writers for each article. Additionally illustrations are also being created whilst this is being decided.

Research is started into the artists and bands that will be interviewed. Other articles will be considered by the writer and relevance to how recent and interesting they are.

Contact is made with those we want to interview. Drafts of the interview are made and image plans are created.

Once the interview questions have been proofread the interview is conducted with the artist, this is done either in person or by phone.

Who: Me, Editor, Writer and Publisher.

Who: Me, Editor, Writer and Publisher.

Who: Me, Editor, Writer and Publisher.

Who: Me and Writer Who: Me and Writer. Who: Me, Writer and Editor.

Who: Me and Artist

17th November 2014 18th November 2014 19th November 2014 20th November 2014 21st November 2014 22nd November 2014 23rd November 2014

Week Beginning: Monday 24th November 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

The planned images are taken with the artist. Then edited in Photoshop later on in the day.

The interview and photographs are added into the structure of the magazine. Other features such as additional articles and advertisements are chosen.

The quality control of the magazine is monitored, details such as article facts, spelling and grammar mistakes and page layout all have to be checked.

The final layout of the magazine is checked by the Editor and Designer. This is important to see if the content flows well through the magazine. As well as adequate space for advertisements.

The first hard copy of the magazine will be printed out, the Editor will look over the final piece and check again for any mistakes.

Once all the content is proofread by the team the whole magazine is sent to print. When all of the magazines have been printed they will be boxed up and sent to a warehouse. Then there they will be sorted and sent to smaller distributers to be sold to the public.

The magazine is released on sale to the public.

Who: Me, Editor and Artist

Who: Me, Designer and Editor

Who: Me and Editor Who: Me, Editor and Writer

Who: Me and Editor Who: Me, Publisher and Editor

Who: Publisher

24th November 2014 25th November 2014 26th November 2014 27th November 2014 28th November 2014 29th November 2014 30th November 2014

Unit 30 – UK Media Publishing – Production Plan

Location: Photography Studio Fields near Kingswood

Time - 12:35pm 12:00pm

Date - 21st October 2014 26th October 2014

Why? - Professional clean look similar to that of my magazine of inspiration (Q Magazine). The use of spotlights create a dramatic shadow on the face.

The rural scenery matches the typical image of the artist, who is laid back and has a casual style. The green background brings the artist into the foreground.

Picture Needed/Required: Face looking straight into the lens of the camera. Zoomed out image of artist leaning on a tree log holding his guitar.

Shot Type - Close Up Wide Shot

Props Equipment - Camera, Tripod, Tungsten Light Camera, Guitar, Tripod, Light Reflector

Lighting - Middle Key Lighting Natural Light + Reflector

Costume - Patterned shirt with collar Coloured chinos, patterned jumper, brown boots and blue coat

Person/People - Joseph Robinson Joseph Robinson

Why? - This photograph needs to have a dramatic feel, that will attract the reader to look into the article. This will be placed on the front cover.

For this photograph I need to have a more informal style as it will be on the double page spread. Next to it will be the interview with the artist.

Permission Needed: I need to make contact with the model, to make sure we are in agreement with the projected plans. Permission is also needed to be given to take images of them.

I need to make contact with the model, to make sure we are in agreement with the projected plans. Permission is also needed to be given to take images of them.

Potential Hazards/Risks: The studio may in be use at the time we want to take the photographs, this means we may have to re-organise when we take the photos.

The weather may be rainy, this means I will have to cover the camera and lens with a waterproof case.

Unit 30 – UK Media Publishing – Planned Format and Style

Unit 30 – UK Media Publishing – Planned Format and Style – Location Images

Before taking the images for the front cover and double page spread I have to make sure that I did some location scouting. This was so I could further assess what will be needed when taking the photos and the potential risks and hazards. Additionally I have taken some photos of the equipment that I will be using, this includes a Canon camera and a several lights.

Lighting will only be used in the studio environment, when taking the images for the double page spread in the field I will have to use a circular light reflector to highlight the subjects distinctive features. By scouting out the location before the image have been taken this can guarantee high quality images.

Unit 30 – UK Media Publishing – Estimated Production Costs

When creating this magazine we have to make sure that there is a budget to the production. This is so we know how much the company is spending and the general income profit that we will be making from the published content. One of the major areas where the beget will be spent is on staff, for the magazine production we need a team of people that each cover different specialities for the construction process. Examples of staff that we will need are; freelance journalists, an editorial team and researchers.

Job Role: Salary: Job Role: Salary: Job Role: Salary:

Editorial Content Team: Editorial Design Team: Business and Publishing Team:

Editor in Chief £30,000 - £85,000 Per Year (1)

Creative Director £30,000 - £75,000 Per Year (1)

Publisher £30,000 - £65,000 Per Year (1)

Features/Associate Editors

£26,00 - £30,000 Per Year (1)

Designers £15,000 - £35,000 Per Year (2)

Marketing Manager £20,000 - £50,000 Per Year (2)

Editorial Assistant £18,000 - £21,000 Per Year (2)

Freelance Designer £250 - £400 Per Day

Director/Executive £40,000 - £80,000 Per Year (1)

Sub/copy Editors £15,000 - £20,000 Per Year (3)

Publishing Rights Manager

£25,000 - £50,000 Per Year (1)

Journalist £12,000-£26,000 Per Year (3)

Copyright Manager £22,000 - £54,000 Per Year (1)

Freelance Journalist £400-£700 Per 1000 Words

Print Production Planner

£16,000 - £30,000 Per Year (1)

Sources: https://suite.io/annie-suh/1y2h2nm, http://www.journalismdegree.com/job-titles-in-print-and-online-journalism/, http://publishinginnovation.blogspot.co.uk/2008/12/magazine-staff-roles-and.html, http://www.payscale.com/research/UK/Industry=Publishing/Salary

Unit 30 – UK Media Publishing – Publicising Job Roles

As my magazine will be part of the Bauer Media Group I have created a mock up page to demonstrate how the brand will look on their website. This will be one of the main ways of recruiting people to work for the magazine. I have made sure to include on the page the main ideology of V magazine and how we appeal to our readers. It is important to ensure that the people we are recruiting feel that same passion that the brand has, this guarantees that the content we publish is of the highest standard.

Additionally I have provided other methods of contacting the magazine; including Facebook, Twitter, YouTube and the main web address links.

Unit 30 – UK Media Publishing – Estimated Production Costs

Office Budget: Cost:

Office Space £128,340 Per Year

Equipment £27,146 Per Year

Printing £27,921.60 Per Year (12 Editions)

One of the most important aspects for the production costs is investing in office space. I have chosen to base the magazine in London as it is easily accessible and there are a large variety of offices to choose from. I went on to the website findalondonoffice.co.uk to research the availability and the costing of hiring a 2070 square foot office. The final estimate was £128,340 Per Year.

Another costing that I will have to include within the budget is the printing for the magazine. I researched many different printing companies including ‘Blurb’, however I worked out that the only profit that the magazine would make is around 50p. I then found a company called mixam they specialise in high quality printing for a lower cost. On the website there are different options for paper type (gloss, matte), how many pages and the thickness of the paper. For my magazine I will create a softcover magazine with 54 pages at the size of 130gsm. In total I will buy over 5,000 copies that value at 0.47p each, this will in total cost £2326.80.

Unit 30 – UK Media Publishing – Estimated Production Costs

When creating this budget I also have to factor in the costs of producing the magazine. As this will be high quality I will need to purchase the most professional software available. I have chosen to buy the Adobe Creative Cloud Suite, this includes all of the latest Adobe programs that will be available for all of the twenty members in the production team. The costs of the packages for the twenty people for one year is £9,146 (excluding VAT), if this was to be paid on a monthly basis it would be £760.20 a month.

Other equipment that will be needed for the magazine publishing team is computers. Investing in these computers means that the content that is finally published will have a professional and clean appearance. One of the cheapest iMac’s is £899.00, there is the option to buy or rent. In total for a computer for all twenty staff it will be a one-off payment of £18,000.

Unit 30 – UK Media Publishing – Planned Format and Style - Front Cover

Puff Promotion:By placing the puff promotion at the top of the page, when the magazine is picked up this will be one of the first things the reader will see, as well as the logo. I believe that having this here entices the reader to buy the magazine more as they also have the change to win something or gain something for free. Another reason why it has been placed in the top right hand corner of the page is because typically people turn the page here, when they turn the page their eye will catch the bright red promotional colours and shapes.

Article Feature:On this hand drawn draft of the front cover I wanted to include more information about the content that can be found inside the magazine. Therefore I plan to include a small textbox with the name of one artist or title. This will be placed over the front cover subjects lower chest, as this is not considered as an important area that creates ‘star appeal’.

Main Story:I have decided to place the main story to the right of the main image, this is because the ‘star appeal’ that is created when viewing the image will draw the eye to the bulk of text next to them. To make the main story title more interesting I could include a direct quote from the interview. Additionally I thought that by placing the main story underneath the magazine logo, when they view the logo they will see the story as the most important thing within the magazine. Looking at my research of Q Magazine many of their front covers have used this layout for the main story text.

Magazine Logo:I have decided to place the logo of the magazine in the top right hand corner of the magazine, this is due to the fact that when people pick up the magazine it will be one of the first things they see. This is very effective when they are placed on a magazine shelf within a shop. I have been inspired for the placement of the logo by Q Magazine, this is due to the fact that they include bright colours that should be one of the main aspects the reader sees when they first pick up the magazine. To ensure that it is eye-catching they have placed it in the top left hand corner of the page.

Magazine Layout:When producing the drafts of my magazine I wanted to make sure that it looks professionally structured and well presented. I have followed a similar layout from Q Magazine, which includes placing smaller items over the body of the front cover artist. Also another feature is the text of the main story and cover lines wrapping around the silhouette of the artist.

Unit 30 – UK Media Publishing – Planned Format and Style – Front Cover

Technical Convergence:I plan to include technical convergence on the front cover of my magazine, these will be in the form of a official magazine web address and social media logos. The placement of this convergence will be at the bottom of the page. This is due to the fact that it is not of high importance and there will be technical convergence found at the bottom of every page.

Cover Lines:As the main story is at the top of the page I decided to place the cover lines of the magazine under the magazine logo. When creating the magazine I have to make sure that the cover lines do not overlay on the main image, this could reduce the ‘star appeal’ of the person on the front if they become less recognisable.

Bar Code:On the bar code I will have the issue month and the price of the magazine . This will always be at the bottom of the page as it is less important. Additionally it will be positioned based on the image that is going to be on the front, to make sure that it does not cover the artists features.

Strap Line:For my strapline I have decided to place it near the main magazine logo. This is similar to that of my magazine of inspiration (Q magazine). The purpose of this is so that when they read the logo they then see the strapline and associate it with the brand. This repetition can give the magazine a more well known identity.

House Style:Features that I plan to repeat throughout my magazine are the type and size of the font. The font I have chosen for the main story headline is ‘Minion Pro’, I will use this several times throughout the magazine such as the drop capital for the main articles. Other fonts that I will include are ‘Poor Richard, Century Schoolbook and Eras Demi ITC’, all of these fonts are similar to that of Q Magazine with an interesting formal style.

Unit 30 – UK Media Publishing – Planned Format and Style – Double Page Spread

Main Image:The inspiration from this double page spread layout came from Q magazine. By having the whole image on only one side of the page I can make sure all of the subject is seen. Also because of its size when the reader is looking through the page will catch their eye because of what is in the image. The position of the subject in the image is centred and has been taken in a wide shot, this enables the reader to see who the article is about what their personality is like from gestures such as their posture.

Article Images:By including smaller images that relate to the article and the interview this makes the page more interesting for the reader. By including images the page becomes more visually appealing. I also have the opportunity of adding captions for each image so the reader will be tempted to find out how the image relates to the article.

Info About Artist:Including information about the artist before the main interview provides minor background details about who they are. I have decided to lay this out on the page just underneath the main story title and the stand first on the left hand column of the page, this is due to the fact that it will be read from left to right.

Interview:The reason for the positioning of the interview being after the main information is so that the reader has the opportunity to find out interesting personal information about them, such as their music style and other quirky features. The interview text will be formatted in a differentiated questions and answer style, this is responses will be clear and easy to read. My idea for using a differentiated question style is from Q Magazine, in all of their interviews so the reader can establish who is talking they make part of the text stand out more than others. Additionally they also shorten or use the initials of the name of the person being interviewed. This saves space in the magazine and is easier to read through.

Unit 30 – UK Media Publishing – Planned Format and Style – Double Page Spread

Quote From Interview:To make the page more interesting and to fill some of the blank and uninteresting space I decided to include a quote from the interview. By doing this when the image is viewed the reader will see the quote and then proceed to read the article out of interest. In Q Magazine they make sure to include a quote from the interview, this is to spark interest for the reader when they see it with the image; this then entices them to continue reading more of the article.

Main Image:The layout of this image is different to my other designs of the double page spread. Instead of limiting the main image to only one side of the spread I wanted to overlap the image so it serves as a more interesting background for the text. This means that on the outside borders of the text you will be able to see features of the image. Although this may cause some problems when reading the text so I will have to consider either making the background have little detail or surround the text with text boxes.

Main Story Title:Compared to the previous ideas for the main title, on this plan I wanted to place it further down the page. This was to spread things out differently compared to a normal layout which will attract the attention of the reader.

Stand First:I feel that the stand first is very important as this introduces the reader into the topic of the article. Also because the font size is also bigger it serves as an eye catching feature of the page.

Unit 30 – UK Media Publishing – Interview Draft Planning

For my double page spread within the magazine I plan to conduct an interview with the well known artist, George Ezra. As well as featuring on his own double page spread he will be the main headline for the magazine and will create ‘star appeal’ (Richard Dyer).I have chosen to interview George Ezra as he is a well known, up-and-coming indie genre artist who has only been in the music industry since featuring on an introducing stage at Glastonbury Festival 2013. Since his success at Glastonbury he has had three singles in the top charts and is famously known for his quirky stylised song ‘Budapest’. Additionally this year he has released his first album, by featuring him in the album we are essentially promoting the new album as well as drawing readers in because of his previous hit songs.Some of the questions that I will ask in the interview will be based around his new career in the music industry. I also want the interview to have an informal feel so other questions including ‘What his musical inspiration was as a child’, this will spur on possibly humorous answers.

The presentation of the interview on the double page spread will be laid in a differentiated question and answer style. This is typical in many of Q magazine interviews, and makes it easier for the reader to understand the information that is being published.

This is my page of inspiration that is from the October issue of Q magazine. They have used differentiated question and highlighted this by the boldness of the writing and the different colours of red and black.

Interviewer: Hello George! It’s good to finally have a chat with you – how has your past week been?GEORGE: Hi! Yeah it’s been great thanks, very busy but exciting.

Interviewer: I bet! Has your life changed much since climbing to the top of the music chart with ‘Budapest’?GEORGE: It’s non-stop, since signing the record deal then travelling around Europe people have been recognising me more and I’ve had hundreds of amazing opportunities thrown at me!

Interviewer: Wow! Did you gain your inspiration for the song Budapest when you went travelling?GEORGE: (Laughs) Yeah you could say that. I got a bit drunk when the Eurovision contest was on, and I missed the train to Budapest. This made me think that there are many songs about losing something for somebody else. So I thought why not write a song about giving up things I don’t have?

Interviewer: So how does the George Ezra song writing process work?GEORGE: When I have a spark of inspiration I write my ideas down everywhere, sometimes even on the walls. Although people see it as crazy it’s just how my mind works, I don’t want to lose that inspiration. Most of the lyrics have some reference to the place I am inspired.

Interviewer: So your new album is being released soon, what can we expect from it and when can we have a listen?GEORGE: Well the two EP’s that have been released so far (Budapest and Cassy O) were meant to introduce people to listening to me with a band, this is because I do gigs on my own usually. The new album will be me with the band and when I gig I will be joined by the guys. We’re hoping for it to be released around the start of June/July, the music included has a summer vibe so would be perfect for the festival atmosphere.

Interviewer: Have you learnt any important or tough lessons from your early experiences of the music industry?GEORGE: I’d say the first thing I learnt when joining the music industry was to listen to those around you, this is because you’re all in it together trying to make it and its best to have friends rather than enemies. However it’s also important to be yourself and have your own opinions as the music industry is looking for people who can be themselves through both music and ideas.

Interviewer: I saw that you have sold out your tour! How does that feel having such a high demand of people wanting to listen to you?GEORGE: It’s crazy!! I never thought that I would come this far in music as it started out as a hobby when I was younger. Although picking up the guitar then and now the feeling hasn’t changed at all, it is still my passion and I will always love playing even if no one wants to listen.

Interviewer: What was the first song that you ever wrote? And how old were you?GEORGE: (Laughs) I wrote my first song around thirteen years old, I remember it being called ‘Wishing Well’. I have no clue what it was about but I’m so glad there is no recordings of it as that would be embarrassing!

Interviewer: When you were younger and started playing the guitar who was your musical inspiration?GEORGE: I grew up listening to Bob Dylan and Woody Guthrie, people find it strange that my inspirations are revolved around older blues and folk sound but within the music I create its more 21st century.

Interviewer: Finally, thank you George for your time it’s been great talking with you. Do you have any words of inspiration for your fans who are looking to pursue a music career?GEORGE: Thank you. Never stop playing music even if they tell you too, be unique and always look for opportunities to better yourself.

I created a magazine interview draft, this featured the popular indie music artist George Ezra. When creating the questions I took inspiration from Q magazines interview style, this was relevant and informative questions that create an interesting response.

I also had to take into consideration the answers of the questions from the artist, as I could not interview them in real life. To make sure the answers were accurate I conducted some small scale research into other interviews they had.

Unit 30 – UK Media Publishing – Draft Article - Interview

Unit 30 – UK Media Publishing – Magazine Flat Plan

For my magazine I created a flat plan, this has enabled me to organise the structure of the pages of the magazine. I have included what I will place on each page including example images and advertisements. I have highlighted two of the double page spreads, these are the ones that I am going to create.

Unit 30 – UK Media Publishing – Magazine Masthead/Logo

When creating my magazine masthead/logo I wanted to make sure that it was easy to read and eye-catching. Therefore when it is on magazine shelves it will be the first thing that is seen.I had to ensure that the logo was similar to that of my magazine of inspiration Q magazine, hence I made sure it was one bold block colour, in the end I chose a royal blue so it connotes to the readers that this is a professional, reliable and high quality magazine.

For my logo I will just include the first letter of the magazine name (Volume), I wanted to choose a font that was similar to q magazine. I tried and tested different font styles on Photoshop and dafont.com to overview how I wanted to final product to look. In the end I found a font called ‘RomanT’ , this is a very traditional font that is easy to read and I feel will work well on the front cover of the magazine.

Font Name:

Test:

SuperFrench

Swis721 BdOul BT

Centaur

Felix Titling

After editing the font on Photoshop I created the main logo. When creating the logo I used several different effects including stroke, bevel and emboss. I believe that all of these features made the logo appear professional. The background colour for the logo is a solid navy blue, I plan to continue using this colour throughout the magazine.

House Style Consistency:By exploring the fonts and colour choices for the magazine I have been able to develop and plan where I will include consistency throughout the magazine features.An example of this is using the main magazine ‘V’ logo on every page of the magazine. By including it next to the page number at the bottom of the page, this can connote to the reader the professionalism and reliability of the magazine.

Unit 30 – UK Media Publishing – Magazine Fonts and Colours

Font Name: Font Preview: Font Usage:

Minion Pro

- Cover Lines- Price and Date on

Barcode- Web Address- Drop Capital- Stand First

Just Another Stamp Font

- Headline- Main Article Title

Poor Richard- Strapline- Article Titles

Century Schoolbook

- Puff Promotion

Eras Demi ITC- Puff Promotion

Eras Light ITC- Main article font

I had to make sure when deciding the magazine fonts and colours that they looked professional and clean cut. This is because my magazine is aimed at the higher end of the market to a variety of people.I have chosen several fonts that will be used in my magazine, there is a large range because some are easier to read than others when sized differently. For the main headline and cover lines the font will be the same, this is so there is a consistency throughout the magazine and prevents it from looking overcrowded on the front cover. Other fonts such as ‘Eras Light ICT’ are being used as they are easier to read when they are a smaller font size, therefore I will use this as the main article font.The primary colour that I will use is a dark royal blue, this will be on Volume magazines logo of ‘V’ and used in other places throughout including technical convergence, promotions and headers. I was inspired when creating the initial mood boards for the magazine and found the dark blue the most eye-catching. The reason for this colour choice is because its similar to Q magazine where it has one solid bright colour. That is repeated throughout the magazine, which I plan to do.

I have chosen to include two fonts for the puff promotion, this is due to the fact that I want one to be the most striking with text such as ‘Exclusive!’ then there will be information below in a clearer text where the reader can find out what the promotion is telling them.

Unit 30 – UK Media Publishing – Front Cover Plans

Strapline – Before creating a strapline for the magazine I need to ensure that it is similar to that of Q magazine, my magazine of inspiration. Q magazine’s notable strapline is “The modern guide to music and more”, I wanted to make sure that my strapline is similar to this. One problem that I came across when brainstorming ideas for the strapline was that I had to make it simple but catchy. My final idea that I chose for the strapline will be “Turn up the music”, I have chosen this as it is associated with the main title of the magazine ‘Volume’.

Images – Q magazine is famously known as the popular indie music magazine that produces one of the highest quality images in the publishing industry. Therefore when taking my images I need to make sure that they are of a high standard that can compete with others like Q magazine. When the images are being taken it is essential to have the correct lighting, angle and expression, for both the front cover and the double page spread. The images on Q magazines front covers illustrates the high standards of production and photography that the magazine produces.Main Headline –

For the front cover of the magazine I want to create elements of ‘star appeal’ (Richard Dyer), this means that I will include the famous artists name (George Ezra) in the biggest font on the page. Additionally I will make sure that the font is an interesting style and has suitable effects such as shadowing and highlights to really draw the attention of the readers.

“Turn up the music” – Volume Magazine

“Discover great music” – Q Magazine

This is the font that I have chosen for the main headline of Volume magazine.

Unit 30 – UK Media Publishing – Feedback on Front Cover

When producing the front cover I wanted to make sure that all connotations had been covered. Therefore throughout the process I asked for feedback on what could be improved. The final version of the front cover has been created after the magazine pitch and I used the constructive criticism I was given to adjust the final details.

Unit 30 – UK Media Publishing – Final Front Cover

I felt that one of the most important features that needed to be included on this magazine front cover was a clear masthead and strapline. By including this it connotes to the readers that there is a professional custom. I continued this theme of high quality also through the colour and font choice. Royal blue typically implies something of high importance and priority, as well as the font I have used (RomanT) the sharp edges draw attention from the eye.For the strapline I wanted to make this relate to the masthead of the magazine. As ‘V’ is short for Volume magazine I thought it was appropriate for the final strapline to be ‘Turn up the music’, additionally this demonstrates to the reader the genre of the magazine.

In the bottom left hand corner of the magazine I have placed the barcode. This is similar to that of my magazine of inspiration ‘Q Magazine’. Included in the barcode is the retail price (£2.49), the date of the issue and technical convergence that includes the magazines official website and social media logos. By including technical convergence this means that the audience will be able to engage even further with V magazine and discover extra free content online.

On this list positioned to the left of the magazine cover are the secondary stories, these are less important than the main headline but still have some high prominence. I have ensured that these cover lines gain some ‘star appeal’ – (Richard Dyer) by including the names of famous artists and bands such as Ed Sheeran and Bastille. When creating these cover lines I wanted to use the artists original fonts this is so when people see the magazine they will recognise them easier. The positioning of these cover lines have been placed on the right hand side of the page so they do not cover the artists face fully. However some font has to cover their face otherwise the information would not be able to be read easily. Other features that I wanted to include on the cover lines are using consistent colours of the magazine. The royal blue of the logo has been used on the main titles of some of the cover lines, this is to draw attention whilst keeping the magazines front cover structured. I decided to also use some other colours such as red and orange, the purpose of this was to draw the reader to the story as they contrast well with the other blue and white fonts.

Unit 30 – UK Media Publishing – Final Front Cover

The main headline has been placed underneath the magazine masthead, this will be the first place a reader will look once they recognise the magazine. As it is on the same side as the masthead this can show that as it is underneath this has high importance.The main headline for V magazine is ‘George Ezra’ this is the name of the feature artist on the double page spread. By making this the main headline it creates ‘star appeal’ – (Richard Dyer). To make the headline stand out on the page I used similar colours to that of the V magazine masthead, this royal blue has an eye catching effect to draw attention. Additionally with this font that I sourced from ‘dafont.com’ I added a white stroke around the edge of the lettering, this is to make the text stand out from the page. I decided to also include other text surrounding the headline to give the reader an insight into what is featured in the main article, this includes a quote from the artist and also a large secondary headline which is ‘How music changed my life’. For these secondary headlines they are have simpler fonts that do not draw much attention compared to the main headline and are only in the simple colours of black and navy blue.

The main image for this page was taken in a studio set up. In the editing process I added different effects that included a glamourous skin tone and advanced hair selection. By doing these extra details in post-production it has ensured that the image has the highest professional standard. Originally the image was placed slightly more to the left on the page. I decided to move it over to the right so more of the magazine masthead could be seen and the headlines on the left can be read easier without them overlaying over the subjects face which can take away ‘star appeal’ – (Richard Dyer). The technical codes that have been used is a close up shot, this type of shot was chosen for the final front cover as it connotes to the reader that they are going to get up close and personal with the person who is featured.

By using puff promotions this could increase the sales of the magazine, this is due to the fact that people may pick up the magazine with the promise that they are going to obtain some content for free. On this puff promotion we used the new album that has been released by Ben Howard, this promises to the readers that when they buy the magazine through a subscription they can have the album for free. By using language like ‘exclusive’ and ‘free’ this attracts the eye as the reader feels as if this is something of high importance.

Unit 30 – UK Media Publishing – Feedback on Double Page Spread

Again for my double page spread I asked for feedback and ideas how to improve the double page spread. I used the feedback that can be seen in the yellow box. Other than that, that was the only feedback that I could use. In my pitch and feedback interview afterwards I received no constructive criticism on the double page spread. And was praised on the high quality and interesting image that was used and the continuance of the magazines recurrent font and colour scheme.

Unit 30 – UK Media Publishing – Final Double Page Spread

The stand first has been positioned below the main headline in smaller text, but it is still larger than the main body of text. The purpose of this stand first is to sell a feature of the main story to the reader to spark an interest. By using descriptive and attention grabbing language such as ‘popular’ and ‘striking gold’, they entice the reader to find out more.

The purpose of the quote that is overlaid on the image page is to highlight the most important or entertaining aspects of the interview. These are usually thought provoking and include some elements of drama. For example “I write my ideas down everywhere, sometimes even on the walls.” This can relate to Katz uses and gratification theory, where the sole purpose of this article is to inform and educate the reader. I have positioned the text at the top of the page so it can be easily seen, this is because the colour contrasts well with the lighter background.

When scouting the location and taking the final images for the double page spread I had to ensure that the image connotes the genre of the artist. Therefore I made sure to include props such as an acoustic guitar and a simple brightly coloured backdrop. Because of the simplicity of the background the when the reader views the image the primary focus will be on the artist.

I decided to use a drop capital at the start of the article, this is due to the fact that the larger font and different colouring draws the reader in to read the article. I kept the colour scheme of the drop capital similar to that of the rest of the magazine, this connotes professionalism and consistency.

Beneath the stand first I have included the credits of people who created the article. This is slightly larger font than the main bulk of text to illustrate the high importance of the person.

Unit 30 – UK Media Publishing – Final Double Page Spread

By adding captions to some of the images in the article, this explains why they have been included and the relevance to the article.

Associated images have been included so the bulk of the text can be read more easily. Also it provides the reader with additional content to look at that can heighten interest.

To make the interview questions and answers easier to read I used differentiated questions and answers. This is where the font, colour or size of the text is changed to establish who is talking; this makes the interview easier on the eye to read and causes less confusion. On the double page spread I chose to only change the colour of the text to illustrate who is talking, I made sure to use the house colour of royal blue to keep consistency.

On the bottom corners of each page I have included page numbers. This will be the same font colour and style throughout the whole magazine. Additional there is a small V logo and the date of the issue, the V logo is the only thing that is in blue, this highlights the logo and can connote high importance.

Unit 30 – UK Media Publishing – Step-by-Steps – Front Cover

Step One:The first process of creating the magazine was making the background colour. I chose to use the black and white gradient tool on the blank canvas and then slightly change the opacity so it would have this faded effect. I made sure to place the darker shading of the gradient in the top left hand corner of the canvas as this is where the logo will be placed. This is similar to the front cover of my magazine of inspiration, Q magazine.

Step Two:Once I had applied this gradient I then proceeded to turn on the ruler lines. This will aide me with the positioning of objects on the Photoshop document. The next stage was inserting the main magazine logo. I created the logo separately in another Photoshop document, therefore I placed the image on the canvas by going to File>Place.. The font that I used for the main logo was ‘RomanT’, I used this because the lettering was easy to read. After placing the logo I added the strapline of ‘Turn up the music’ on the right hand side of the box.

Step Three:The next important feature was added next, the main image. I edited this image in a separate Photoshop document so I could accurately select around difficult details such as individual hair strands. The technique that I used for this was my using the mask tool, and then radius. By adjusting the radius this enables you to control how much of the image is selected by slightly changing the selection area. I then softened the edges so they would not appear as harsh on the final product. Other corrections that I made on the image was using the spot tool to hide any skin blemishes, this gave the subject a clean look that was suitable for the front cover.

Unit 30 – UK Media Publishing – Step-by-Steps – Front Cover

Step Four:The next stage of creating the magazine was to insert the barcode of the magazine. Inside the barcode individually I had to insert, social media site logos, the magazines website, date and price of the issue. Again I used the place tool to insert the image of the barcode. As well as the text tool to create details such as the pricing and date of issue. I had to make sure that there is consistency throughout the magazine, therefore I used the same font as the magazine logo to demonstrate this.

Step Five:I then decided to add the puff promotion to the front cover of the magazine. By following conventions that I researched from similar indie genre magazines I positioned this in the top right hand corner, opposite the magazine main logo. The shape of the puff promotion I chose was circular, this is so it stands out on the page from the rest of the information. The main colours for the puff promotion are blue and white; this follows some consistency to the magazine style, whilst also standing out with the interesting fonts.

Step Six:Then I created the main headline. I sourced the font for this from ‘dafont.com’, it is the style ‘justanotherstampfont – demo’. Once I downloaded the font, I sorted out the positioning and style of the lettering. To edit this I had to right click on the text layer and then select ‘blending options’, on here there are the selections of adding shadows, strokes and emboss. By adding some of these extra effects to the main headlines it makes it stand out to the rest of the text on page and it will be the first thing that is seen. When positioning the main headline I made sure to position it to the side of the subject, by doing this it will not take away any ‘star appeal’ (Richard Dyer) from the artist. Additionally the text needs to be easy to read so I kept the background the simple black to white gradient so it would not interfere with the colours of the text.

Unit 30 – UK Media Publishing – Step-by-Steps –Double Page Spread

Step Seven:After positioning the main headline I then created other features that would accompany the main headline. This included an interesting quote from the interview on the double page spread and an interesting title that will engage the reader. I wanted to keep the fonts for these two pieces of text simple so it would not draw attention away from the main headline. I used the consistent magazine colours of royal and blue and black so it would show the high standard of magazine editing. I also had to make sure that the text was appropriately positioned around the subjects face so it would not take away the ‘star appeal – (Richard Dyer)’ that they generate.

Step Eight: The final process was to insert the magazines cover lines, I wanted them to stand out and not just be a bulk of boring text therefore I added features that would separate the text well. One of these features was inserting simple black lines in-between the individual cover lines, this is so it could be read more easily and is more appealing to the eye. Another feature that I added was using different colours, I made sure to insert eye catching colour such as red, white and orange that would capture the readers eye to the story, this would inform them of other content that is in the magazine. Finally I also used artists and bands original logos, this is so the reader would recognise the artists by their signature title and it also separates the text from the consistent magazine font.

Unit 30 – UK Media Publishing – Step-by-Steps –Double Page Spread

Step One:For the first step in creating the double page spread I imported the main image into the Photoshop. Then I changed the levels to make the whole image brighter and also adjust the contrast slightly. I felt that the colours of the page should stand out so changed the tones of the blues and greens in the image by going on the selective colours feature, this made the image become really attention grabbing and it highlights the genre of the artist.

Step Two:This next step was creating the main headline and stand first. I wanted to show consistency throughout the magazine so I decided to use the same font that I used for the front cover headline. I simply selected the text tool and chose the area where I wanted to the text to appear, I then adjusted some features such as the size and the spacing between the text. For the stand first I used another one of the magazines simple fonts, instead of using black throughout this page I wanted it to stand out so I decided to use the magazines consistent royal blue colour. This both highlighted the large

Step Three:The next part of creating the double page spread was to create the smaller details underneath the main headline and stand first. This included features such as adding the magazine branding, I did this by inserting the logo and then writing ‘Volume Exclusive’. By including this it connotes to the reader that they have exclusive access to the artist and the latest in depth information about them. I also included another small feature such as the credits to the writer and photographer. This was placed at the top of where the start of the article will be.

Unit 30 – UK Media Publishing – Step-by-Steps –Double Page Spread

Step Four:The main body of text was the next thing to be created on the double page spread. I had to check through thoroughly to look for any spelling mistakes before it was inserted. I placed the text into three different columns to make it easier to read. On the interview section of the text I made sure to include differentiated colours for the questions and answers this is so it is easier for the reader to establish who is talking. Another feature that I included was a stand first, this is at the start of the text and grabs the reader attention and draws them into reading the text. I made sure that all of the content that is added to the double page spread is similar to the house style of the magazine, this is so it shows consistency.

Step Five:As I could not fit all of the text onto one half of the page I decided to add a translucent column onto some of the image. I feel that this worked quite well as you can still see some of the image behind the text but the writing can still be read. It also takes up some of the blank space in the image which can distract the attention away from the image, by inserting this column now more focus is on the subject, enticing people to read the article and find what it is about.

Step Six:To make the page look more visually appealing I added a smaller image that was placed within the text columns, this helps to separate the text better and also provides the reader with more visual stimulation which will help them understand the article better. I felt that this image should be in black and white so it does not draw too much attention away from the main half page image.

Unit 30 – UK Media Publishing – Step-by-Steps –Double Page Spread

Step Seven:The quote on the image was the next element that was added to the page, I picked an interesting quote from the main bulk of text. The purpose of this is to be short and entertaining and needs to highlight an interesting point in the article that will make the reader want to read on. It has been placed over the top of the main image so it connotes high importance. Also I had to make sure that when placing this image that the text can be clearly seen, therefore I placed it over the stop of some of the blank space in the image above the subject.

Step Eight:The final step includes adding smaller details such as inserting elements of branding in the magazine. In the bottom corners of the pages I have included the magazines logo, page number and date. This will be consistent throughout the rest of the magazine.

Unit 30 – UK Media Publishing – Risk Assessment

When taking and editing the images for the front cover and double page spread I had to take into consideration risk assessment. This meant that I had to look at all individual ‘safe working practices’ and how they could affect the final images.

Image Risk Assessment- Permissions:Before taking the images I needed to make sure that the artist gave their full permission to being photographed and the image being published both online and in print media. I found that the best way to gain permission was to send an email to the artist describing what they have to wear, the location and time of the shoot. I also attached a permission form which they had to sign and date and send back. By gaining permission through this method the magazine has declared proof of a signed document, this means that if there are any future legal difficulties it would not be the magazine at fault.- Area Assessment:When scouting the location for the images several area checks had to take place. This risk assessment had to be conducted to guarantee both the artist and the people who are taking the images are safe. Areas that should be looked at are possible hazards such as uneven ground levels, running water, heights and weather conditions. Evidence of a permission letter that

was sent and signed to the artist.

Unit 30 – UK Media Publishing – Risk Assessment

Software Risk Assessment- Resizing an Image:When editing the images that I had taken on location I wanted to keep a professional high image quality. This meant that I looked into different ways of guaranteeing that the final images would have no evidence of resizing pixilation. I found that the most useful method of resizing images whilst also keeping the original high quality pixel size was to use the ‘Transform Tool’ on Adobe Photoshop. This technique is when resizing the image to hold down the ‘Shift’ key on the keyboard. The purpose of this tool is to keep the dimensions of the image the same so they are not stretched and distorted which can in turn affect the pixel quality.- Eyedropper Tool:To maintain consistency throughout V Magazine I wanted to make sure that all of the colours were the same. On Adobe Photoshop is the ‘Eyedropper Tool’ that helps choose and find a colour of an object, then you have the opportunity to save the chosen colour into a swatches palette. This meant that every time I created a new text or object to be inserted into the magazine pages, to find the magazines colour I had to go into my ‘Saved Swatches’ palette and choose the colour I wanted to use. This sped up the colour choosing process as well as keeping a professional standard for the magazine.

Naming the Colour Swatch The Colour Picker and Eyedropper Tool Symbol on the ‘Tools Panel’

Using the ‘Transform Tool’ to resize and image. Before and after.

Unit 30 – UK Media Publishing – Conclusion

Within this learning outcome I focussed on producing the materials that will be needed, to create the magazine pages. I formed a production plan that had deadlines within each day and what was expected to be completed. This will help with the organisation of the magazine pages and ensure they are all completed to the highest quality possible.

Another small plan that I created was for the images, this included details such as the location, time, props, and equipment that is needed. This will aid with structuring the day for taking images as everything will be planned and prepared so no time will be wasted looking for equipment or costumes for the shoot.

An important area that I looked at was the costs and losses of the magazine. In this section I created an estimated production costs table which highlighted the salaries of every member of staff that was required for production. I also included the smaller costs that will affect the magazine such as office space, equipment and printing. By estimating these costs and losses I will be able to predict how successful the profit will be for the magazine and if I need to raise the profit by including more advertising within the magazine.

Other materials that were produced to benefit with the production process were detailed hand drawn drafts, in depth step-by-steps and risk assessments.

You need to ensure you have included evidence of your Pitch in the form of:

• Prezi Presentation• Script you used• Video/Pictures of you performing the pitch• Witness Statement of you having performed the Pitch

Evaluation –

• WHAT was/is successful about your Proposed Idea(s)?• Magazine Pages – WWW/EBI?• WHAT changes do you need to make (Budget, Production Plan, Calendar Events you

have to consider, release date etc.) and WHY?

FeedbackYou need to gather some form of Feedback regarding your Pitch, which could be in the form of:

• Video Interview with your Publisher• Survey Monkey and an analysis of the results/feedback• Focus Group regarding WWW/EBI with regards to your Pitch, Production Plan and

Magazine Pages.

• “The Plan” = Production Plan

You need to consider the following:

1. Release date – Is this feasible? Does it need to change based on the feedback you have been given?

2. Have you covered all the necessary stages of the Magazine Production Process?

• Strengths & weaknesses = This also includes your magazine pages and any pre-production materials you completed and discussed in your Pitch.

Unit 30 Exemplar Work

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1. Visit the Page above -

2. Hover over:

3. Access the Page(s) that contain ‘Candidate’ work and the ‘Unit 30’ itself to gain a better understanding of what is expected of you.

4. Ask a teacher for further advice/guidance should you need it.

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