1Gulshan Golechha - Assignment 4 – Market Sense And Trends.

Assignment 4 - Understand Financial Issues And Current Market Trends Within

Games Industry.

Unit 13

Date : 06-09-2012Gulshan S. Golechha

IntroductionThe market trends of creative media and gaming industry can me better understand my following figures

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Current Type Of Games Trend

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Active Games

Digital Distribution and Downloadable Content (DLC)

Games for Social Networks

Mobile Gaming

User-Generated Content

Free to Play and Online Games

Cloud Computing

Indie Games

Active Games :–

Motion-sensing “active” games, which translate physical gestures into on-screen movement, first gained in popularity with the launch of Nintendo’s Wii video game system.

Digital Distribution and Downloadable Content (DLC) :– The ability to wirelessly retrieve high-quality games on-demand for your PC

and set-top or portable gaming console delivers incredible convenience and value.

Games for Social Networks :– With hundreds of millions of plays monthly and dedicated followings that

dwarf those enjoyed by traditional console and massively multiplayer online (MMO) products. Games for social network like Facebook, MySpace, Bebo and Hi5 etc. are fastest growing now days.

Mobile Gaming :– Today’s increasingly powerful smartphones don’t just travel wherever users

go, and offer enough power to deliver a high-quality gaming experience.

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Free to Play and Online Games :- Millions of users already flock to leading massively multiplayer online

(MMO) games and virtual worlds like World of Warcraft, Aion and Second Life.

Cloud Computing :-Tons of buzz currently surrounds promising cloud computing services like

Gaikai and OnLive, which promise to handle heavy number-crunching on remote servers that stream games back to your PC or TV via high-speed Internet connection, letting even older systems play cutting-edge titles without expensive upgrades.

Indie Games :-Innovative titles like Braid, Passage and World of Goo, which push the very

definition of gaming are also expected to continue to grow in influence in the near future.

Gamasutra.com :-News site. Complete creative media industry news, i.e. Art, design,

programming, audio etc.

Thinkdigit.com (Digit Magazine - India) :-Magazine and news site. There is a magazine named “Digit” which is

completely about news regards IT sector and latest gadgets and technologies. It’s site to publish news online also.

Gamespot.com :-This site provides games list from latest to oldest games. We can also say as

complete “ Game Database ” site.

IndianVideoGamers.com :-This is a forum type of site and provide good news and solutions.

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Sites To Track Market Trend

• Chip.in (Chip Magazine - India) :-The Chip magazine contains articles on professional game

development topics relating to programming, art, audio, quality control, design, and production.

• GameGuru.in :-This website contains all latest games news, upcoming games, articles,

and news about companys.

• Tech2.in.com/gaming (Network 18 Group) :-This is website which contains all news regards game industry.

• Devworx.in (Games contests) :-This site contains on-going and up-coming contest in India, mostly by

IBM and NVIDIA.

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HYDERABAD :-Gameshastra ( http://www.gameshastra.com )Game loft ( http://www.gameloft.com )Ea mobiles ( http://www.eamobile.com )7seas ( http://www.7seastech.com )Zen Technologies ( http://www.zentechnologies.com )Immersive Games (formerly Aurona Technologies) ( www.immersivegames.co.uk )Tiger Tails ( http://www.tigertailstudios.com )

BANGALORE :-E4E ( http://www.e4e.com )Digital Chocolate ( http://www.digitalchocolate.com )Dhruva Interactive ( http://www.dhruva.com )

Game Company In India

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MUMBAI

Nazara Technologies ( http://www.nazara.com )Milestone Interactive ( http://www.milestoneinteractive.com )Zapak ( http://www.zapak.com )Trine ( http://www.trinegames.com )Jump Games/Reliance Big ( http://www.rbe.co.in )Hungama ( http://www.hungama.org )Games2Win ( http://www.games2win.com )

PUNE

Jump Games/Reliance Big ( http://www.rbe.co.in )Globalstep ( http://www.globalstepgames.com )

NEWDELHI

Lakshya Digital ( http://www.lakshyadigital.com )

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Kerala :Csharks ( www.csharks.com )(Outsourcing, E-learning, Web/Online Games, Flash Games)

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Case Study : Dhruva Interactive

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Dhruva InteractiveCompany Details :-

Founded 1997 – Present.

Headquarters Bangalore, India.

Key people K.Rajesh Rao CEORaju Patil, Director of OperationsAjit Pillai, CFOMukund Rao, Studio Head

Services Outsourced Game Creation and Development ServicesRevenue PrivateEmployees ~100 (2010)Website http://www.dhruva.com/

2011Glo Flo : Gametantra, Interactive- a Capcom Subsidiary -for distribution.Bazzle : Gametantra, Interactive- a Capcom Subsidiary -for distribution.

2010Dead Rising 2 : Dhruva worked with Blue Castle Games (now Capcom Vancouver) on DR2.F1 2010 : (Codemasters) Dhruva created 4 full and complete tracks for the game.SBK X : (Milestone)

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Find Your Own Way Home (PC)

Conga Bugs (PC) XNA RPG kit (PC) Pool On the Net (Online)

Case Study : Lakshya Digital

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Lakshya DigitalCompany Details :-

Founded 2004 – Present.

Headquarters Gurgaon, India. (Corporate Office)Pune, India. (Studio)

Key people Shantanu Prakash (Co-founder & Chairman)

Services Outsourced Game Development Services- (Worked on Counter Strike : Global Offensive)

On-Call Game Art ServicesCasual GamesLearning Games

Case Study : Digital Chocolate

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Digital ChocolateCompany Details :-

Founded 2003 – 2011, by Trip Hawkins, (Entrepreneur)2011 – Present, Acquired by Sandlot Games.(Online/Casual Games Developer/Publisher/Distributor)

Headquarters San Mateo, California USABarcelona, SpainHelsinki, FinlandBangalore, IndiaMexicali, Mexico

Key people Marc Metis (President)Edmond Chui (Principal Architect/Server Engineering Manager)

Platforms Social games, Mobile (iOS), Win PC.Employees 300 employees (2010)Website www.digitalchocolate.com

Games Created :Reborn Empire 24 Special Ops 3D Beach Mini GolfArmy Attack Amoebas Brain JuiceBrick Breaker Revolution 3D Brain Tester 24 Brick Breaker Revolution 2Bubble Popper Deluxe Captain Galactic: Super Space HeroCrazy Penguin Catapult Diamond Islands FotoQuest Fishing Galaxy Life Hollywood City Island GodMillionaire City Mini Golf Castles Mini Golf Castles 3DMini Golf 99 Holes MMA Pro Fighter Rollercoaster Rush 3DTornado Mania! Tornado Mania! 3D Tower BloxxRollercoaster Rush 99 Tracks Vegas City Zombie LaneGangs Of Boomtown New In Town

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1. Retail :- Selling boxed product at places like EBGames, Gamestop or Virgin Megastore. This also includes mom & pop stores, hardcore specialist gamer shops, and online retailers like Amazon.com that ship the product to your door.

2. Digital Distribution :- Digital Distribution (direct download, direct to consumer), like the Steam service from Valve Software, the PlayStation Store or Xbox Live Arcade from Microsoft.

3. In-Game Advertising :- It refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product.

4. Velvet Rope or Member’s Club (where the user pays for VIP access), they get special privileges and access to special areas on your site or in your game.

5. Subscription Model (like World of Warcraft or Conan) paid monthly, usually by credit card or automatic debit payment.

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Financial Business Models

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6. Micro-Transactions :- For vanity, saving time, better communications, leveling up faster etc. These are generally paid for using virtual points (earned in the game) or the points being bought by the player for real money.

7. Sponsored Games / Donationware :- These are the games that are somehow helping society, so could be paid for by a philanthropist, or by a charity or non-profit, or by player donations. www.Onebiggame.org is an example.

8. Pay per play / Pay for Time :- you only pay for what you need, for a pre-set number of lives, or as long as you can last. Also used in Internet Cafes and game parlors. This model could be used for game time online as well.

9. Player to Player trading of Virtual Items :- letting them trade land, property, characters, items, also by auctions.

10. Freeware :- It’s not a plan to make money, but then again, if you make something that’s very compelling you can expect offers to acquire your software, company or technology.

Gameshastra.com :-Earning Source : In-house : Art Development, Audio, Design/Script, and

Music.Outsources : Consulting, Motion Capture,

Online, Programming, and Tools.Service : Localization, Porting, QA and Testing.

Zapak.com :- Business Model : Aggregate ModelEarning Source : Online Casual Games, MMOG Publishing, Mobile

Games.

Globalstepgames.com :-Business Model : OutsourcingEarning Source : Service : Only Game Testing.

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Indian Financial Business Models

Gameloft.com :-Business Model : Subscription Gaming Model, Digital Distribution

Model.Earning Source : Multi-Platform Console Games.

MilestoneInteractive.com :- Business Model : Publisher Model, Distributor Model, Retail Sale

Model.Earning Source : Marketing, Distributing game and publishing games.

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Cost-Benefit Analysis• Cost–benefit analysis (CBA), sometimes called benefit–cost

analysis (BCA), is a systematic process for calculating and comparing benefits and costs of a project, decision or government policy.

CBA has two purposes :-• To determine if it is a sound investment/decision (justification/feasibility),• To provide a basis for comparing projects. It involves comparing the total

expected cost of each option against the total expected benefits, to see whether the benefits outweigh the costs, and by how much.

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REFERANCESWeb Sites :-- http://lsvp.wordpress.com/2008/07/02/29-business-models-for-games/- http://www.digitaltrends.com/gaming/2009-2010-gaming-trends/- http://sites.duke.edu/soc142-videogames/- http://en.wikipedia.org/

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