Embed Size (px)
Citation preview
UNIT 1/2 VCE BUSINESS MANAGEMENT
ORIENTATION DAY
© Michael Allison
Author’s permission required for external use
Unit 1/2 VCE Business Management
• The RULES:
– Always bring your textbook and laptop and smartphone to class
© Michael Allison
Author’s permission required for external use
Unit 1/2 VCE Business Management
• The RULES:
– Lateness = 3 strikes policy
• E.g. bell 8.45, be here by 8.52 (7 minutes)
© Michael Allison
Author’s permission required for external use
Unit 1/2 VCE Business Management
• Subject page on intranet…
– Network access for Ruyton students?
© Michael Allison
Author’s permission required for external use
Unit 1/2 VCE Business Management
• Calendar indicates important dates…
The Course
© Michael Allison
Author’s permission required for external use
Course Content
Unit 1 - Small Business
Management
Unit 2 - Communication and
Management
Area of Study 1
Introducing Business
Area of Study 2
Decision-Making and Planning
Area of Study 3
Day-to-Day Operations
Examination
Area of Study 1
Communication
Area of Study 2
Marketing
Area of Study 3
Public Relations
Examination
© Michael Allison
Author’s permission required for external use
Course Content
Unit 1 - Small Business
Management
Area of Study 1
Introducing Business
Topics:
• Features of organisations
• Objectives of organisations
• Types of businesses
• Contribution of small business to
the economy
• Internal environment of business
• External environment of business
• Ethics and social responsibility
© Michael Allison
Author’s permission required for external use
Course Content
Unit 1 - Small Business
Management
Topics:
• Motivation for starting a small
business
• Developing a business idea and
concept
• Forms of business ownership
• Buying an existing business vs.
starting a new business
• Choosing a location
• Human resource planning
• Financial planning
• Marketing planning
• Legal issues in starting a small
business
Area of Study 2
Decision-Making and Planning
© Michael Allison
Author’s permission required for external use
Course Content
Unit 1 - Small Business
Management
Topics:
• Legal considerations during day-
to-day trading
• Contents of the Trade Practices
Act
• Contents of the Consumer Affairs
Act
• Food handling laws
• Contract law
• Negligence lawArea of Study 3
Day-to-Day Operations
© Michael Allison
Author’s permission required for external use
Course Content
Topics:
• Objectives of communication
• Communication process
• Methods of communication
• Types of audiences
• Barriers to communication
Unit 2 - Communication and
Management
Area of Study 1
Communication
© Michael Allison
Author’s permission required for external use
Course Content
Topics:
• Objectives of marketing
• Market research methods
• Segmentation of markets
• Identifying target markets
• Creating a marketing plan
• The Marketing Mix (4P’s)
• The Product Life Cycle
• Evaluating marketing
Unit 2 - Communication and
Management
Area of Study 2
Marketing
© Michael Allison
Author’s permission required for external use
Course Content
Topics:
• Objectives of public relations
• The concept of an organisation’s
public
• Public relations tools and
strategies
• Evaluating public relations
Unit 2 - Communication and
Management
Area of Study 3
Public Relations
© Michael Allison
Author’s permission required for external use
Course Content
• Types of assessments used for coursework…
In-class
tests
Business
reports
Business
case studies
Business
plans
Group
presentation
© Michael Allison
Author’s permission required for external use
Course Content
• For both Unit 1 and Unit 2, your final mark is determined by…
Coursework, 50%
Exam, 50%
0% 50% 100%
In-Class Test Rules
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• Writing time is conducted under the VCAA examination rules…
– No asking questions to the teacher
– No communicating with other students verbally or with body language
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• Mobile phones and devices:
– Any device that is capable of storing, receiving or transmitting information is NOT permitted in the room
– The teacher has the right to confiscate any such device for up to 1 week
• Watches:
– You are NOT permitted to wear watches of any typeduring tests
– Any watch taken into the room must be removedand placed at the top of the table where it can be clearly seen by the teacher
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• Calculators:
– You can only use a scientific calculator on designated tests
• Unit 2: Marketing
– This is a calculator which does NOT have:
• Graphic, symbolic or programming capability
• Extended memory for storing text and/or symbols
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• Conditions of use:
– Calculator must be silent, hand-held and contain its own power source
– You are entirely responsible for ensuring adequate power supply to your calculator
– Any technical fault or battery failure during tests will NOT be taken into consideration by the teacher
– You may NOT borrow a calculator from another student
– The teacher may check your calculator at any point during a SAC
© Michael Allison
Author’s permission required for external use
In-Class Test Rules• Stationary allowed:
– The teacher has the right to check your stationary at any time
– Dictionaries are NOT allowed
– You can use pens, pencils, highlighters, erasers, sharpeners and rulers only
– Stationary can NOT be shared with other students during a SAC
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• Stationary allowed:
– Pencil cases can only be brought in if they are transparent
– Correction liquid/tape can NOT be brought into the exam room
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• Invalid excuses for an extension include, but are not limited to:
– Work for other subjects
– Excursions for other subjects
– Sporting commitments (either TGS or non-TGS related)
– Any co-curricular activity
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• Injury or illness will entitle you to an extension only if:
• A medical certificate has been provided by a doctor
• A letter from a parent has been provided explaining your absence
• Approval has been given from the VCE Committee
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• Arriving late:
– You will be allowed to sit a test if you arrive up to 10 minutes after the scheduled start of writing time
– You will NOT be given extra writing time and you must cease writing at the scheduled finish of writing time
– If you arrive after 10 minutes or fail to turn up at all you will not be able to sit the SAC at another time until:
• A medical certificate has been provided by a doctor
• A letter from a parent has been provided explaining your absence
• Approval has been given from the VCE Committee
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• During tests:
– You must only use either:
• Pencil
• Blue pen
• Black pen
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• During tests:
– You must only write in the space provided – anything written elsewhere will NOT be assessed
© Michael Allison
Author’s permission required for external use
In-Class Test Rules
• During tests:
– You can NOT leave the exam room once you have received your paper including, but not limited to, reasons such as:
• Bathroom breaks
• Re-filling of drink bottles
• Forgotten calculators and/or stationary
• To see another teacher or student
What is the Question
Asking me?
© Michael Allison
Author’s permission required for external use
What is the Question Asking me?
• In Business Management, the type of question asked will determine how you structure your answer…
Term Definition
Compare/
Contrast
Noting the points of similarity and difference.
Define Term A
Define Term B
Similarity between Term A and Term B
Difference between Term A and Term B.
Define State the meaning of a term.
Describe Provide a detailed account of something.
Discuss Examine an issue and state arguments or opinions covering both sides of the
issue.
Strengths vs. weaknesses
Advantages vs. disadvantages
Arguments for vs. arguments against
Pros vs. cons.
© Michael Allison
Author’s permission required for external use
What is the Question Asking me?• In Business Management, the type of question asked will determine how you
structure your answer…
Term Definition
Distinguish To recognise or show points of difference.
Define Term A
Define Term B
Difference between Term A and Term B.
Evaluate/
Analyse
Perform a discussion of the topic (see Discuss above) plus:
Provide your opinion; or
Provide a conclusion; or
Provide a recommendation.
Explain To make the meaning of something clear and understandable.
Identify Determine or establish as being a particular thing. To demonstrate the key
characteristics or features.
Justify Provide reasons for your choice or selection.
Outline Provide a brief description of the term or topic.
Recommend To provide a suggested solution and be able to present and state facts, ideas or
feelings appropriate to back-up your recommendation.
Holiday Work
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• What is Public Relations?
• Public relations is the relationships an organisation
establishes with the media and public to create favourable
reports about the business and its products
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• Objectives of Public Relations:
– Increase customer base
– Increase demand for products and services
– Increase sales and profits
– Improve the organisation’s image and reputation
– Gain an edge over competitors
– Create goodwill in the community
– Enhance the organisation’s credibility
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• A business has a range of public relations tools at its disposal:
– Free publicity
– Community relationships
– Lobbying
– Public information
– Media releases
– Media interviews and press conferences
– Brochures, pamphlets and newsletters
– Open days and tours
– Sponsorship
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• Public relations tools…
Free publicity
• Where the business liaises with the media to run a
“story” about itself and its products
• The organisation receives free publicity and doesn’t have
to advertise, e.g.
• Appearance on TV show
• Product launch
• Store opening
• Interview with newspaper
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• Public relations tools…
Media Release
• Where business prepares an item of news or information
and distributes it to the media
• The purpose is to inform the media of an announcement so
the media will provide free publicity and favourable press
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• Public relations tools…
Sponsorship
• Where a business provides financial support to a team,
organisation or event
• The business usually gets naming, merchandising or
image rights
• The business seeks to associate itself with the team,
organisation or event
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• Who is GASP?
– Fashion retailer
– Expensive products
– Targets a “fashion forward” consumer
– Sponsors celebrities such as…
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• Public relations disaster…
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• Public relations disaster…
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• Public relations disaster…
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• Holiday work…
© Michael Allison
Author’s permission required for external use
GASP and Public Relations
• Please sign the email sheet so you can access the materials…
© Michael Allison
Author’s permission required for external use
Holiday Work
• Resources needed for holidays…
