Our Mission is to inspire through our success, a fundamental shift toward environmental responsibility in the paper industry.

•Widest selection (30+ grades) of unique, market-leading eco papers.•Eco Audit: Share your resource savings.

•Consumer Products: style & substance.

Visit our newly relaunched site

www.newleafpaper.com

Presented by:

Agenda

Introductions to Canopy and the EPN

Why it’s important to choose the Best Eco-Paper

Solutions

The Paper Steps

Navigating Paper Labels and Certifications

Questions

Conserves biodiversity and endangered forests by shifting North American businesses away from papers derived from ancient and endangered forests, globally

We work collaboratively through the entire paper supply chain to bring eco-papers to market

Known as Markets Initiative until 2009

Best known as the organization behind the greening of Harry Potter and facilitating Canadian Geographic to print on the ‘Wheat Sheet’

Steering Committee Member of the Environmental Paper Network

Environmental Paper Network and Common Vision

Represents over 100 organizations working together to accelerate social and environmental transformation in the pulp and paper industry.

Goals are to protect the world’s last endangered forests, safeguard our global climate, and ensure abundant, clean drinking water and respect for community and indigenous rights.

The Network developed the Common Vision as a framework to guide necessary shifts in production and consumption.

Pillars in the Common Vision1. Minimize paper consumption2. Maximize recycled content 3. Source fiber responsibly4. Encourage cleaner production practices

Developed www.whatsinyourpaper.com and the Paper Steps

The importance of choosing the best Eco-Paper

• P&W 6% average recycled content; Newsprint 33% average recycled content

• The balance still comes from virgin fiber

• Forest clear cuts cause forest fragmentation and/or degradation

• Not all certification systems are created equal. Some allow up to 120 acre clear cuts (about 90 football fields) and do not protect threatened or endangered species or High Conservation Value Forest areas

• Unsustainable logging can be both legal and certified

• Conversion of natural forests to tree farms

• Extensive illegal logging around the world, including Indonesia and Russia

• Carbon rich intact forests like the PNW or the Boreal or Indonesia

• Areas with significant cultural and biodiversity impacts (caribou, tiger, orangutan habitat or homes or territories of indigenous peoples in South America, Asia, Indonesia and even Canada)

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The importance of choosing the best Eco-Paper

• Energy, water and chemical intensive to pulp virgin tree pulp (see Susan Kinsella’s webinar on Dispelling Myths for more information)

• Using tree biomass for energy is not carbon neutral (see Carbon Neutral Fact Sheet, EPN and Science, 325:529, October 23, 2009 with research from Princeton)

• Some mills in NA still have effluent issues

• NA has low paper recovery rates compared to some countries: USA 57.4% (AF&PA 2008) compared to ~75% in Germany (CEPI 2005)

• 43.6% of P&W paper recovered (AF&PA 2005)

• Excessive paper in land fill results in potent greenhouse gas emissions (Methane) as it decomposes

Forests and Climate

Carbon values and biodiversity vary by forest type • What’s meaningfully sustainable in the Boreal is different than that which is sustainable in the Pacific North West, the US SE, Indonesia etc

• Cookie cutter certifications/approaches do not address this, nor do some national laws

‘Forests are well known for their ability to absorb carbon dioxide, but when they are destroyed they release CO2 into the air. This helps explain why

Indonesia, a developing country with high rates of deforestation, now has one of the highest emissions rates in the world.

Forest loss contributes as much as 12-15% to annual greenhouse gas emissions, about the same as the entire global transportation sector. It will be practically impossible to avoid dangerous climate change without addressing

this problem. That is why forests must be part of the solution.’

Source:

www.Illegal-logging.info

Maintained by Energy, Environment and Development Program of

Chatham House and financing from UK Department of International Development

“Curbing deforestation is a highly cost-effective way of reducing

greenhouse gas emissions and has the potential to offer

significant reductions fairly quickly.” —Stern Review, p.537

Solutions

1. Maximize paper efficiencies

2. Give purchasing preference to paper from the Superior or top steps of the Paper Steps

3. Support chlorine free/advanced bleaching technologies

4. Support agricultural residue paper development

5. If you need to buy paper with virgin tree fiber source virgin from FSC certified forests

Environmentally Responsible Fibre Attributes

Post-Consumer

Pre-consumer (deinked)

Agricultural residue

FSC certified virgin free of Endangered or High ConservationValue Forest fibre

Cleaner Production Technologies are also included in each step

Environmentally Inferior Paper

Very few if any environmental attributes

Little if any recycled content

Virgin tree fiber is not from FSC certified forests and may be from Endangered or High ConservationValue Forests

Transitional Paper

At least 10% of the fibre has environmental attributes

10% Post-Consumer or10% Agricultural Residue

And/or

FSC Mixed Sources certified

No controversial fibre sources

ECF, not EC

Improved Paper

At least 50% of the fibre has environmental attributes

30% PCR minimum if paper hasvirgin tree fibre

FSC certification if more than 50% virgin

No controversial fibre sources

EECF, PCF or TCF, not ECF

Superior Paper = Greenest of the Green

100% of the fibre has environmental attributes

50% PCR minimum if paper hasvirgin tree fibre

Virgin from FSC certified tenuresWith no ‘controlled wood’ or controversial fibre sources

PCF or TCF

Where do I find the best Eco-Papers?

There are almost 700 FSC papers on market = Transitional and higher

# of Superior or FSC papers suitable for book, magazine, catalogue and newspaper publishers more than doubled in the last 18 months

350+ papers in the Eco Paper Database - papers with the highest eco attributes as identified in the Paper Steps

Searchable database of P&W and packaging papers

Contains the best eco papers in each paper type

Searchable by Paper Step

www.canopyplanet.org/EPD/index.php

If you have manufacture a paper you think should be in the database let us know, we’ll review the specs and add it if it fits the criteria

128 Superior Papers in Eco-Paper DatabaseSuperior

Coated Freesheet 5

Coated Groundwood 7

Uncoated Freesheet 55

Copy Paper 22

Uncoated Groundwood 16

Packaging/Board 13

Envelopes 4

Other 6

www.canopyplanet.org/EPD/index.php

Benefits of buying ‘Superior’ Eco-Paper

No new trees needed if 100% post consumer recycled or agricultural residue

Maximizes the life cycle of paper already in the system

Supports paper recycling and deinking infrastructure

Supporting FSC results in more sustainable on the ground logging - e.g.35 million+ ha now certified in Canada

Uses less energy, water and chemicals in production

Supports advanced pulping and bleaching technologies (e.g. extended and oxygen-based delignification, maximal effluent recovery and the use of non chlorine-based bleaching chemicals)

Considered a ‘low carbon’ and ‘low biodiversity’ paper option

May cost more, but you reduce your environmental impact as much as possible

Labels you might see on Superior Paper:

3rd Party Certification and other Designations

• FSC recycled

• FSC/PEFC Recycled

• Ancient Forest Friendly TM - Canopy’s ‘designation’ applies to fiber content and bleaching

Certifications and Other labels you might see on Transitional, Improved or Superior papers:

• Green Seal - on some Superior papers - certifies recycled content

• Ecologo - currently no recycled content minimums but most Ecologo paper is also Superior - check recycled content

• WWF Panda - can apply to Superior papers but can also be found on Transitional papers

• Rainforest Alliance endorsed/certified - can apply to Superior papers but can also be found on Transitional papers

• Recycled mobius loop/symbol - not regulated

• CFPA - PCF or TCF - applies to bleach process only

• Green-E - applies to energy, not fiber content

• Biogas - Cascades brand

• Wind energy - can also be seen on papers that are not Superior

• Acid Free

Labels and Certifications that do not apply to ‘Environmentally Superior Papers’:• ‘Recyclable’ or ‘Renewable’ or ‘Sustainably Harvested’ - they might be but just because this claim is made does not mean it is ‘Superior’

• Carbon Neutral- especially on virgin papers because they usually do not look at the loss of biomass associated with logging forest of origin- can be a mill claim that is not 3rd party audited - may apply to some Superior paper from certain mills

• Elemental Chlorine Free = Transitional category

• Chlorine Free - could mean ECF

• Woodfree

• SFI, CSA, PEFC certified virgin

• FSC controlled wood - is not from an FSC certified tenure

• ISO 14001

Questions?

Eco Paper Databasewww.canopyplanet.org/EPD/index.php

The Paper Stepswww.whatsinyourpaper.com

Common Visionwww.environmentalpaper.org

Neva@canopyplanet.org