UNDERCOVER <<<<< that’s the magazine name…

TARGET AUDIENCE The target audience for my magazine will people aged 15-20 which a social class of C2 and C1. This means that people with the (following) lifestyle categories: drifters, groupies, innovators and rebels will be interested in the magazine.

STYLE, GENREThe magazine will focus on music that is fairly recent (it will include a few people from various different generations but the main focus is on recent artists/music). The magazine will include all genres of music but from artists that aren’t as popular as what is played on the radio such as Melanie Martinez, Halsey or Twenty One Pilots. Every so often there will be someone considered to be “more famous” so the magazine can attract a wider audience.

Melanie Martinez

Halsey Twenty One Pilots

 RELEASE AND COST The magazine would come out every two weeks because the cost is £2.50 and is a suitable cost for the target audience (people age 16 and up can have a weekend job to afford it and it is suitable for their social class category).

GLOSSY OR NEWSPAPER-LIKE The magazine will be Newspaper-like to link with the title of the magazine (Undercover) and to match the hipster-like vibe that the magazine has. It would create the “Undercover” feel and has the feel of a zine (A small magazine that is usually put in magazines as a form of “Rebellion-its not put there by the company for example zines on feminism). However it would be bigger than a zine.

1ST FEATURE The person that I will feature on the first edition of the magazine would be an artist who is very popular but is not in the mainstream music so it would attract a wide audience (fans usually buy edition of magazines featuring the artist) but also illustrate the type of magazine that it is.

My (made up Artist) is Dollie. She makes alternative pop music like Halsey and FKA Twigs.

SECTIONS WILL FEATURE Sections that I will feature are:“Features”

“Time Warp”

“Artist of the week” “Freebies”

“Live”

Articles (interview) on the artist that is on the front of the magazine as well as other popular artists (their spread would not be as big)Music that is not new and looks at stuff that is considered to be older such as Queen or Madness.An insight of an artist that is new or is considered to deserve more recognitionAn area of the magazine that is dedicated to posters or in some cases free exclusive demos/albums. A section dedicated to promoting live gigs that are in the oncoming weeks or providing reviews on them from fans or professionals.

 APPEAL TO TARGET AUDIENCE The magazine will appeal to my target audience because it gives the people who are supportive of the people that are featured in the magazine a change to get to know them better. Also, by it being titled as “Undercover” and being a newspaper mag rather than a glossy one makes it seem secretive and will make it seem that the rebels and groupies have a place because they’re not the only ones who read this “Undercover” magazine.

Also, the magazine will have various social networking sites such as Twitter, Facebook and Tumblr as well as a YouTube where they can feature exclusive interviews.

MAGAZINE PUBLISHER? The magazine publisher that I have chose is the TCO London because it is a fairly small company with around 11-50 employees which will suit the whole hipster vibe of the magazine. It is also fairly new as it was founded in 2005 which relates to the fact that the music in the magazine mainly focuses on new music.

The company also states that they "connect our clients to bigger human stories“ which is what the magazine itself hopes to do with their buyers.