Utilizing Online Space:

Virtual Fairs and

Online Conversion Tools

American University Washington College of Law

LLM Administrators Conference, April 14, 2015

PresentersAgenda

• Hilary Lappin, American University, Washington College of Law• Andrea Schmoyer, Emory University, School of Law• Marty Bennett, CollegeWeekLive

3:20 – 3:30 Introductions/who we are/what we do3:30—3:45 Filling the funnel, generating interest3:45—4:00 Engaging with applicants 4:00—4:20 Converting admits to enrolled4:20—4:30 Closing / additional Q&A

What We Do – Hilary – AU WCL

What We Do – Andrea – Emory Law

What We Do – Marty – CollegeWeekLive

Enable online, live, and interactive

student engagement throughout the

enrollment process

CollegeWeekLive Clients

Abilene Christian University

American University

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Ball State University

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University of Texas, Arlington

University of Wisconsin-Stout

Utah State University

Valencia College

Virginia Tech

Washington State University

West Chester University

…and more…

250+ college and university clients

CollegeWeekLive Partners

Online Space – Prospects to Enrolled

How are you using online and virtual tools to engage/re-engage with students?

Attract Applicants

Engage Applicants

Increase Yield

Prospects to Enrolled – Emory’s LLM funnel

How are you using online and virtual tools to engage/re-engage with students?

Prospects – 6169

Applicants – 453 7.3%

Enrolled* – 85 18.8%

* = Expected LLM enrollment Fall 2015

Generating Interest/

Filling the FunnelWhat issues have you had in the past identifying prospects, how have

you addressed those issues, what tools have you used?

With limited budgets, how do you get the most bang for your buck?

How do you reach the unreachable, like stealth candidates?

How Asia-centric are your efforts?

Do you leverage social media at all at the prospect stage?

Engaging with

Applicants

Have you noticed changes in the way you are communicating with a

younger generation of students?

Are you alienating older students due to changes to outreach strategy?

Are you having issues with applicants not completing?

How much is too much information in communicating with applicants?

Converting Admits

into EnrolledDo you have communication strategy with your admitted students to keep

them interested? Do you have an admitted student event?

What are the most important messages you convey to admitted students?

How do you convince new admits (who likely have multiple offers) that

your program is the right fit?

Do you do pre-arrival, pre-departure sessions?

Thank You!