BEVERAGE

Submitted By : Ajesh Dubey Akash Bali Akshay Wazir Amandeep Kaur

HISTORY

Pepsi was first introduced as "Brad's Drink" in New

Bern, North Carolina,United States, in 1893 by Caleb

Bradham, who made it at his drugstore where the drink

was sold.

It was later labeled Pepsi Cola, named after the

digestive enzyme pepsin and kola nuts used in the recipe.

The original recipe also included sugar and vanilla.

Bradham sought to create a drink that was appealing

and would aid in digestion and boost energy.

PEPSI ADVERTISING HISTORY

1919 newspaper ad for PepsiCola

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INDIAN BEVERAGES MARKET The soft drink market such as carbonated beverages and

juices constitutes around USD 1 billion producing 284

million crates per year.

In the peak season, the consumption capacity reaches 25

million creates per month and during off season the same

goes down to 15 million crates in a month.

Pepsi and Coca cola are the two leading brands in the

Indian market.

PepsiCo entered India in 1989 and in a short period, has grown into one of the largest food and beverage businesses in the country.

One of the largest US multinational investors in the country

supported by 38 beverage plants and 3 food plants.

PepsiCo and its partners recently announced an additional targeted investment of Rs. 33,000 Crore in India by 2020

PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana, Gatorade and Quaker. In two decades, the company has been able to organically grow eight brands that generate Rs. 1000 crores or more in estimated annual retails sales

Foods

Cheetos

Kurkure

Lay’s

Lehar Namkeen

Quaker Oats

Uncle Chipps

BEVERAGES

7UP

Aquafina

Duke'

Gatorade

Mirinda

Mountain Dew

Nimbooz

Pepsi

Slice

Tropicana

PEPSI DISTRIBUTORS IN JAMMU UMA DRINKS,CHATTHA

CHANDER DISTRIBUTORS,GANGYAL

SANJAY TRADERS,NARWAL

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GENERAL MARKETING STRATEGY BOTTLE OPENERS

UMBRELLAS

DECORATIVE LIGHTS OUTSIDE RETAIL OUTLETS OF MAJOR RETAILES

GLOW SIGN BOARDS

PEPSI JAMMU MARKET SHARE IN 2009 & 2014

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Diwali ,a period for brands to come up with innovative campaigns

that stand out and capture the attention of consumers.

Over the years, many brands have tried to touch the emotional

corner of their audience but very few have succeeded.

In this context, Pepsi & Kurkure’s latest GharWaliDiwali is a

great example for other brands onhow to strike an emotional

chord with the audience

PepsiCo’s new digital film brings back the joy of GharWaliDiwali

In an always connected world, Director Vikramditya Motwane captures the significance of a Diwali at home

PepsiCo’s new film brings families closer with a reminder of the joy of a GharWaliDiwali

Kurkure added a festive twist with Limited Edition Diwali Gift

Packs designed by Manish Arora.

For the first time ever, the limited edition gift packs online could

also be purchased.

OFFER’S

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Youth mein confidence hai boss!  Pepsi’s campaign reflects young India’s

confidence in the face of pressure

OFFER’S

Attractively priced at Rs. 100/-, the pack comprises of 5 bottles of Nimbooz (350 ml each) and 3 beautifully decorated diyas to light up the festive season of Diwali

OFFER’S

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Range of attractively designed gift packs. With innovative gifting options for popular brands such as Pepsi, Slice, Tropicana, Tropicana 100%, Mirinda and Mountain Dew

Jai Beverages Pvt Ltd,Jammu,Pepsi Plant, the largest PEPSI plant in PEPSI system, in Jammu(franchise bottling operations of Pepsico) at EPIP or Kala Gate - Bari Brahmana,Jammu .

This is one of the plants of JAIPURIA Group and owned by Mr. Anurag Jaipuria

MARKETING STRATEGY DURING FESTIVE SEASON IN

JAMMU DISPLAY OF BILLBOARDS AT RETAILERS

SUPPLY OF SPECIAL GIFT PACKS

AWARENESS OF RETAILERS ABOUT

SCHEMES LAUNCHED AT NATIONAL

LEVEL

TARGETING YOUTH HANGOUTS LIKE

COLLEGE CANTEENS,MOVIE

THEATERS,MALLS, ETC.

CONTENTS

1) Introduction

2) Company Profile

3) Parle Agro Main Distributors in Jammu

4) Marketing Offers During Festive Seasons

5) Hoardings, Billboards and Posters

INTRODUCTION

Parle Agro is an Indian private limited company that owns

several popular brands including Frooti, Appy, LMN, Hippo and

Bailey.

Several Parle soda brands including Citra, Thums Up, Limca,

Gold Spot and Maaza were sold to Coca Cola in 1993 for a

reported $40 million.

At the time of sale, the Parle brands together had a 60%

market share in the industry.

COMPANY PROFILE

It is owned by the Chauhan family of Vile Parle, Mumbai.

Parle Agro, led by Prakash Chauhan and his daughters Schauna,

Alisha and Nadia (owner of the brands such as Frooti, Appy,

Bailey and Bisleri)

Frooti, the first product rolled out of Parle Agro in 1985,

became the largest selling mango drink in India.

Parle Agro Main Distributors in Jammu

1. A.G. Enterprises, Plot No. 31, Yard no. 6, Transport Nagar,

Narwal, Jammu-180001

2. A.M. Enterprises, Rampura, Navi Basti, Last Morh,

Gandhinagar, Jammu-180004

3. Anjali Traders, Near Subash Stadium, Housing Colony,

Udhampur-182101

4. Durga Enterprises, Jakhaini, Railway Station Road,

Udhampur-182101

Marketing Offers During Festive Seasons

Frooti gift packs FROOTI FESTIVITIES

This year Parle Agro is giving its consumers a variety of options within the Frooti gift pack range. The Frooti Festivities gift packs are available in the 200ml Tetra Pak and for the North Indian Markets in 400ml, 500ml & 1.2L Pet bottles in a price range of Rs 75/- to Rs 150/-.

Frooti gift packs FROOTI FESTIVITIES

Pack for Rest of India:

Frooti Festivities- 200 ml Tetra - Rs 75

Packs specially for J&K, HP, Punjab, Haryana & Rajasthan

Frooti Festivities- 200 ml Rs 150

Frooti Festivities- 500 ml - Rs 100

Frooti Festivities- 1200 ml - Rs 105

Gift Pack Frooti & Appy 400 MLRs 75

Appy Fizz gift packs THE FESTIVE-ALL BOX

The Appy-Grappo Fizz

Festive-all Box pack comes

in 2 pack sizes:

300ml (2 Appy Fizz + 2

Grappo Fizz) at Rs. 75

500ml (2 Appy Fizz + 2

Grappo Fizz) at Rs. 100

Appy Fizz Classic 'Classic Compliments'

Appy Fizz Classic celebrated Diwali this year with the elegant

'Classic Compliments' pack. Classic Compliments comes in two

elegant packs:

Classic Compliments - 6 packs of 200ml Tetra, priced at Rs. 65

Classic Compliments - 12 packs of 200ml Tetra, priced at Rs. 125

Appy Fizz & Grappo Fizz 'Gift a Party'

The 'Gift a Party' pack comes in the following units:

Appy-Grappo 300ml pack - 3 bottles each of Appy Fizz & Grappo Fizz, priced at Rs. 125

Appy-Grappo 500mlpack - 3 bottles each of Appy Fizz & Grappo Fizz, priced at Rs. 165

Hoardings, Billboards and Posters

Hoardings, Billboards and Posters

Hoardings, Billboards and Posters

HISTORY OF AMULHISTORY OF AMUL

Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India.

It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).

AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul Pattern has established itself as a uniquely appropriate model for rural development.

Amul has spurred the White Revolution of India. It is also the world's biggest vegetarian cheese brand.

REASONS FOR SUCCESSREASONS FOR SUCCESS

Robust Supply ChainThe vast and complex supply chain Hierarchical network of cooperatives Stretches from small suppliers to large fragmented markets

Low Cost StrategyAmul adopted a low-cost price strategy to make its productsaffordable and attractive to consumers by guaranteeing them value for money

Diverse Product MixAmul Butter, Milk Powder, Ghee, Amulspray, Cheese, Chocolates, Shrikhand, Ice cream, Nutramul, Milk and Amulya

Strong Distribution NetworkAmul products are available in over 500,000 retail outlets across India through its network of over 3,500 distributors. 47 depots with dry and cold warehouses to buffer inventory of the entire range of products.

Technology and e-initiatives New products Process technologyComplementary assets to enhance milk productionE-commerce.

Success!!

FACTSFACTS

Members: 17 district cooperative milk producers' Union

No. of Producer Members: 3.23 million

No. of Village Societies: 17,025

Total Milk handling capacity: 23.2 million liters per day

Milk collection (Total - 2013-14):

4.79billion liters

Milk collection (Daily Average 2013-14):

13.18 million liters

Cattlefeed manufacturing capacity:

6190 Mts. per day

Sales Turnover(2013-14): Rs.18143crore (US $ 3.0 Billion)

SWOT ANALYSISSWOT ANALYSIS

Weaknesses•Risks of highly complex supply chain system•Strong dependency on weak infrastructure•Alliance with third parties who do not belong to the organized sector

Weaknesses•Risks of highly complex supply chain system•Strong dependency on weak infrastructure•Alliance with third parties who do not belong to the organized sector

Opportunities•Penetrate international markets•Diversify product portfolio to enter new product categories and expand existing categories like processed foods, chocolates etc

Opportunities•Penetrate international markets•Diversify product portfolio to enter new product categories and expand existing categories like processed foods, chocolates etc

Threats•Competitors - Hindustan Lever, Nestle and Britannia•Still competition from MNCs in butter•Growing price of milk and milk products•Ban on export of milk powder

Threats•Competitors - Hindustan Lever, Nestle and Britannia•Still competition from MNCs in butter•Growing price of milk and milk products•Ban on export of milk powder

Strengths•Largest food brand in India •High Quality, Low Price•World's Largest Pouched Milk Brand•Annual turnover of US $1504 million •Highly Diverse Product Mix•Robust Distribution Network

Strengths•Largest food brand in India •High Quality, Low Price•World's Largest Pouched Milk Brand•Annual turnover of US $1504 million •Highly Diverse Product Mix•Robust Distribution Network

LOCATION Head Office:

Gujarat Cooperative Milk Marketing Federation,PO Box 10, Amul Dairy Road, Anand 388 001, Gujarat, IndiaPhone No: (+91) (2692) 258506, 258507, 258508, 258509Fax No: (+91) (2692) 240208, 240185Email: icecream@amul.coop

Amul Store Location:

No.335,sector 5,panchkula

Chandigarh-134115

Shop No.3,Shiv Shakti Complex Baner Pune

AMUL IN J&K: Dairy Plant Location In Jammu And Kashmir:  GCMMF LTD,Jammu Rakhraj Pura Purmandal Road P.B.Birpur,B.D.Bari Jammu 181133 Phone:(0191)2481534/2481535 Fax:(0191)2481535 Email:Jammu@amul.coop

GCMMF LTD Srinagar M/S Bhat & Co. Near Railway Bridge, Wanabal Nowgam Bye Pass,Srinagar J&K-190015 Phone:0990662282 E-mail:Srinagar@amul.coop

AUTHORISED DISTRIBUTOR: R.S.Enterier Old Head Post Office Building, Jammu HO, Pacca Danga,Jammu – 180001 Phone: 9419123825, 9906164642

AUTHORISED DEALER:

J.B.B.N.Co. Gole Market Gandhi Nagar , Jammu. Phone:9017732134

ADVERTISEMENTSADVERTISEMENTS AMUL is well known for its innovative hoardings. Find below a

few:

OFFERS AND DISCOUNTOFFERED

BY AMUL ON FESTIVAL SEASON

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ADVERTISEMENTSADVERTISEMENTS

MIX… PRODUCT FOR MIX… PRODUCT FOR EVERY ONEEVERY ONE

Amul never forgot its “primary customer” - Amul collects 447,000 ltrs of milk from 2.12 million farmers (many illiterate)

Product for youth - Amul launched Chocolate milk under brand name of ‘Amul Kool Koko’ targeting the youth

Product for diabetic people - India’s First Pro-Biotic Wellness Ice cream & Sugar Free Delights For Diabetics

MIX… PRODUCT FOR MIX… PRODUCT FOR EVERY ONEEVERY ONE

Product for the health conscious - Amul Launched “low fat, low cholesterol bread spreads”

Product for the price sensitive India - Low Priced Amul Ice Creams and affordable ‘sagar’ whitener

Product for the urban class - Amul launched emmental, gouda and pizza mozzarella cheese

Amul – Product PortfolioAmul – Product Portfolio

Category Market Share Market Position

Butter, Ghee 85% 1

Milk Powder 40% 1

Cheese 50% 1

Ice-cream 24.75% 2

Sweets 50% 1

Chocolate Drink 90% 1

Chocolate 10% 3

CONTENT

INTRODUCTION

LOCATION

DISTRIBUTORS IN JAMMU

OFFERS AND DISCOUNT OFFERED

BY COCA COLA ON FESTIVAL SEASON

COCA-COLA LAUNCHES SUGAR-FREE

SOFT DRINK 'COCA-COLA ZERO‘

FACTORS EFFECTING SALES

SWOT ANALYSIS

ADVERTISEMENT

INTRODUCTION

An American multinational beverage corporation and

manufacturer, retailer and marketer of non-alcoholic beverage

concentrates and syrups

Headquartered at Atlanta, Georgia-USA

The company manufactures and markets leading beverage

brands like

LOCATION

Head Office In INDIA

Enkay Tower, Industrial Area, 

Udyog Vihar Phase 5, 

Gurgaon 122001.

Phone Number - (0124) 2348041

Fax Number - 2348654, 2348655

Email id - www.coca-colaindia.com

Coca_Cola Jammu Plant

 IFCA Bottling Company Ltd,

47-50 A Indstrial Extension

Area, Gangyal

Jammu - J&K

DISTRIBUTORS IN JAMMU

Sai Enterprise --- Rehari

Mahajan Soft Drink ---

Jewel

R . K Enterprise ----

Shastri Nagar

AYAN Cold Drink ----

Narwal

RETAILER’S SHOP

RETAILER’S SHOP

OFFERS AND DISCOUNT OFFERED BY COCA COLA ON FESTIVAL

SEASON FOR CUSTOMERS :

OFFER’S

Coca cola introduced online order on minimum

amount Rs 99 ... For a limited period 5 th Oct To

5th Nov 2014

OFFER’S

Free Recharge Card ON Purchase of :-

2 litre coke (3) ... Rs 20 1.2 litre coke (4) ... Rs

25

ON purchase of coca cola product ... They give free prizes like money etc

Can ( 300ml ) Coke bottles (200 ml)

OFFER’S

FOR RETAILERS

On purchase of :-9 bottle of 2 lt get one

kinley bottle free12 bottle of 1.2 lt get one

bottle of 1.2 lt free20 packs of gift of 300ml

Can (having 6 pic’s ) get extra 3 % OFF

OFFER’S

CONCEPT : WHAT COLD THEY SOLD

Coca cola provided their freezers in the market free of cost

Condition : On purchase of a product of Coca cola of amount Rs 5000.

OFFER’S

FOR DISTRIBUTORS

Profit Margin : - 2-3% Extra Bonus to maximum target achievers :-

Bonus like money , t.v , refrigetor , trip etc

COCA-COLA LAUNCHES SUGAR-FREE SOFT DRINK 'COCA-COLA ZERO'

Its strategy to make India

its fifth largest market by

2020.

Available in 300 ml slim

cans(Rs 30), 400 ml PET

bottles and 600 ml PET (Rs

35).

FACTORS EFFECTING SALES

Per capita income Competitors Pepsi Co.-Pepsi, Slice,

Dew, Mirinda , Tropicana Juice, Lipton Tea Nestlé-Nestea and other Milk Related Products , Dabur-Real Fruit juice

Weather 

In India, Coca Cola and Pepsi hold a market share of 95% of which coca cola has 60.8% the rest belongs to Pepsi

SWOT ANALYSIS

ADVERTISEMENT

"Chhoti ho ya badi, har khushi mein Coca-Cola!"

HOARDINGS & POSTERS

HOARDINGS & POSTERS