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OCW and Educational Commerce Rethinking the North-South Relationship in the Americas Connexions Conference 2009. OCWC Regional Meeting Gary W. Matkin, Ph.D., UC Irvine Larry Cooperman, MA.Ed., UC Irvine Felipe Spinelli de Carvalho, FGV

UCI and FGV Collaboration by Gary W. Matkin, UCI

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The University of California, Irvine(UCI) has had a long relationship with Fundacao Getulio Vargas (FGV). This paper explores the evolution of the partnership and the role of OCW in strengthening joint programs involving fee-paying students. This evolution is placed within the context of rapid shifts in the global economic system and the growing importance of countries such as Brazil.

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Page 1: UCI and FGV Collaboration by Gary W. Matkin, UCI

OCW and Educational Commerce Rethinking the North-South Relationship

in the Americas

Connexions Conference 2009. OCWC Regional MeetingGary W. Matkin, Ph.D., UC Irvine

Larry Cooperman, MA.Ed., UC IrvineFelipe Spinelli de Carvalho, FGV

Page 2: UCI and FGV Collaboration by Gary W. Matkin, UCI

A Partnership Spanning Nations and Cultures

04/13/2023 Slide 2

Page 3: UCI and FGV Collaboration by Gary W. Matkin, UCI

A Partnership Spanning Nations & Cultures

• Partnership for OCW and academic programs

• Sharing and republishing of OCW content

• Translation and “localizing” of content developed in U.S., adapted to Brazilian experience

• Sharing of content from Southern hemisphere to Northern

Slide 3

Page 4: UCI and FGV Collaboration by Gary W. Matkin, UCI

A Partnership Spanning Nations & Cultures

• Innovation from Brazil which might be adopted elsewhere to intensify use of OCW

• Institutional benefits gained from PR and OCWC membership

• Benefits from OCW that can accrue to academic programs in terms of exposure and traffic

Slide 4

Page 5: UCI and FGV Collaboration by Gary W. Matkin, UCI

Decade Long Partnership

• Over 26,000 face-to-face students

• 4,000 online enrollments• Ranked 12th among the

nation’s best public universities

• Brazil’s largest non-governmental provider of distance learning

• Nonprofit foundation• 26,000 online students• Public Administration,

Business, Economics, Law

Page 6: UCI and FGV Collaboration by Gary W. Matkin, UCI

FGV and UCI Before OCW• The Beginning

– FGV partner Strong Consultancy is UCI partner for English language programs

– FGV Online integrated UCI Project Management program as MBA module

– FGV Online translated and localized six UCI courses• Added content and cases

Page 7: UCI and FGV Collaboration by Gary W. Matkin, UCI

FGV and UCI Before OCW• Working Together

– FGV Online and UCI Distance Learning Center produce online courses that:• Contain multimedia elements• Are instructionally designed

– Beyond syllabi and PowerPoints

• Embed textual instructional narrative

– Nonetheless, conversion is an extensive effort!

Page 8: UCI and FGV Collaboration by Gary W. Matkin, UCI

Our OCW Partnership

Page 9: UCI and FGV Collaboration by Gary W. Matkin, UCI

Huge Results

• 173,000+ visits to FGV OCW site

• Over 18,000 students have completed courses and printed certificate of completion

• 20,000 visits in 1st ten days of course “Live” date

• Of 20,000 visits to UCI OCW site– 16,000 from Brazil– 4,000 from United States– Over 45,000 visitors have

come to the UCI from the FGV site

Page 10: UCI and FGV Collaboration by Gary W. Matkin, UCI
Page 11: UCI and FGV Collaboration by Gary W. Matkin, UCI

FGV Innovation• “Completion” certificate

issued to learners who have registered and completed each of the course modules.

• Over 18,000 users have made their way through an entire course and are not just “hits” or “unique visitors.”

04/13/2023 Slide 11

Page 12: UCI and FGV Collaboration by Gary W. Matkin, UCI

Based on course visitors on FGV site

Certificate of Completion 

Science & Technology

Diversity in the Orga-nization

Human Resources

Ethics0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

Visited Course

Completed Form

Finished Course & Printed Cer-tificate

Page 13: UCI and FGV Collaboration by Gary W. Matkin, UCI

Certificate of Completion 

Based on course visitors on FGV site

70%

20%

10% Visited Course

Completed Online Form

Finished Course & Printed Certificate

Page 14: UCI and FGV Collaboration by Gary W. Matkin, UCI

Mutually Beneficial Partnership• Translation makes UCI courses available to

Portuguese speakers• Joint marketing, national and international

media relations raises awareness globally

Page 15: UCI and FGV Collaboration by Gary W. Matkin, UCI

Implications & Lessons Learned

04/13/2023 Slide 15

• Institutional relationship took time, effort • Translation and localization of content is critical• Understand the differing educational conventions

between countries• Adoption of Creative Commons Licenses• Exchange of technology• Marketing and PR must be conducted both

nationally and internationally

Page 16: UCI and FGV Collaboration by Gary W. Matkin, UCI

Implications & Lessons Learned

04/13/2023 Slide 16

• Provide a reason for self-learners to complete course and return to the site

• OCW can drive interest for degree or open-enrollment programs

• Developing international contracts

Page 17: UCI and FGV Collaboration by Gary W. Matkin, UCI

A Case Study for the Future?

04/13/2023 Slide 17

• Commercial/Noncommercial dialectic• “North-South”

Page 18: UCI and FGV Collaboration by Gary W. Matkin, UCI

The Next Step Externally Created OCW

Create IntellectualProperty

Teacher Created

High Ed Effectiveness

Lower Costs

Teacher CreatedContent Captured

Best of Both

High Costs

Lower Uniformity

withwe can achieve the…

ExternallyCreated OCW

Page 19: UCI and FGV Collaboration by Gary W. Matkin, UCI

Discussion

04/13/2023 Slide 19

Page 20: UCI and FGV Collaboration by Gary W. Matkin, UCI

More Information Visit:

http://ocw.uci.edu/courses/

or email: [email protected]