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Ubiquitous Connectivity Per Håkansson, Seattle January 24-26, 2011

Ubiquitous connectivity

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Ubiquitous ConnectivityPer Håkansson, Seattle January 24-26, 2011

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@perhakansson

Presentation made on iPad from scratch.

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Agenda

1. What is Ubiquitous Connectivity?

2. Visions of The Future

3. How to Benefit Today

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What is Ubiquitous Connectivity?

Buzz, buzz, buzz...

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Ubiquitous Connectivity

When everything and everyone is connected to each other on a global network level.

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What we know today!• Wireless broadband will get much faster

• Devices will get cheaper, smaller and better

• Data access over ownership (cloud)

• Roaming will eventually die

• Web apps will start competing with native apps

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Think of Ubiquitous Connectivity as Electricity

100 years ago... It will be everywhere (lol).

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4,000,000,000And that's mobile devices, growing at a daily rate of

1.6MM cell phones / day.

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Location, location, location...

Less and more. Accessibility and Proximity.

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E-books? What evah!Amazon sold $1BN worth in 2010.

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The Future Mobile Device could be anything.

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Visions of The FutureWork. Play. Shop.

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Starbucks Payments

No more credit cards.

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Location-Based ServicesSo 2010... :p

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Smart Coupons

Personalized, localized deals.

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“Teams are formed around individual client needs and when the needs are satisfied, them team is dispersed.”

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Wireless EnergyAlways charged.

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Word LensAugmented Reality.

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Talking CarVehicle-to-Vehicle / Infrastructure.

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TelepresencingThe holistic robot you.

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Wireless Monitoring

Health, baby, fitness, plants...

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InceptionThe soundtrack to your life.

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ThreadingA seamless media experience.

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How to Benefit TodayFun, friends and fortune.

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Today• Think about how ubiquitous connectivity can increase

the authentic brand experience - utilitarian or entertainment

• Focus on benefits, great user experience and the right pricing model

• Find clients who put value in failing fast forward with the right innovative partner

• Paradigm shifts are messy, put your egos aside and collaborate to win big

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iOS 4.3 Beta

Join developer.apple.com

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Takeaways

• Everything will eventually connect to everything everywhere

• What will succeed and what will fail is unknown but we need to experiment

• The future - to a certain extent - is already here. Start embracing it!

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Contact@perhakansson

[email protected]+1 415 347 5520