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Growing CHCMUsing technology and social media to connect with health care leaders
www.chcm.ubc.ca @ubcchcm March 7, 2012
www.chcm.ubc.ca @ubcchcm March 7, 2012
Who are we?
‣ Canada’s fastest growing community of health care managers
‣ Founded in 2005 to address the growing need for evidence to inform and enable health care managers
‣ Based at the Sauder School of Business
‣ Brokers partnerships and communicate knowledge
‣ Links health care and business concepts to understand and improve how we manage our health care organizations
www.chcm.ubc.ca @ubcchcm March 7, 2012
Where did we start?
‣ Small research centre with vague identity
‣ Limited local audience
‣ Handful of seminars per year
‣ A few great research projects, but CHCM was low profile
www.chcm.ubc.ca @ubcchcm March 7, 2012
Where are we now?
‣ We’re still small
‣ Audience and profile have grown exponentially
‣ Seminars are broadcast online live, added to video library
‣ Professional workshops offered online
‣ READ Portal: Librarian-curated resource for managers
‣ Catalyst for great research
www.chcm.ubc.ca @ubcchcm March 7, 2012
How did we get here?
www.chcm.ubc.ca @ubcchcm March 7, 2012
Audience
‣ Who are they?
‣ Where are they?
‣ What are their challenges?
‣ How can we make their lives easier?
‣ How can we help them do their job better?
www.chcm.ubc.ca @ubcchcm March 7, 2012
Use the right tools
‣ Be strategic to maximize ROI
‣ Go to where the audience is
‣ For us, that meant a mix of:
‣ blogging (wordpress)‣ email (industry mailout)‣ webcasting (blackboard collaborate)‣ streaming video (vimeo)‣ microblogging (twitter)‣ online learning environment (WebCT Vista)
www.chcm.ubc.ca @ubcchcm March 7, 2012
Online Learning Environment
www.chcm.ubc.ca @ubcchcm March 7, 2012
Challenges
‣ Managing growth with finite resources
‣ Increased profile = Increased audience expectations
‣ Technical limitations (health authority IT policies, audience experience)
‣ What platforms to embrace, what platforms to leave behind?
‣ Maintaining focus on providing and creating valuable content
www.chcm.ubc.ca @ubcchcm March 7, 2012
What we’ve learned
‣ It’s about the content, not the tool.
‣ What tools you use depends on your audience. Go to them.
‣ Add value - Make life a bit easier for your audience.
‣ Be smart about growth. Make sure activities are scalable.
‣ You don’t need to get it right the first time. Prototype. Test. Improve.
