pre talk

Key achievers

ø have some respect for the top WOM generators 2010

15minutes

ofknow-how

Be creativeChange opinions

Earn respect

Explore the world around

Express yourself

Feel like you belong

Hang out or waste time

Have fun / be entertained

Keep up to dateLearn something newMake contacts for work

Make money

Manage my life better

Meet new people

Promote yourself

Seek other people's opinion

Share knowledge

Share new experiences

Stay in touch with friends

0

10

20

30

40

50Social networks

Instant mes-sengers

Message boards

Video sites

Blogs

User is such a user:

Source: UM Social Media Wave 2010

Express yourself

Feel like you belong

Hang out / waste time

Have fun / be entertained

Stay in touch with friends

Meet new people

Change opinions

Seek other people opinion

Users simply want to:ø have fun

ø hang out

ø feel belonging

ø express

Great fun – great contentø fun is not enough

ø give something much more

ø surprise and overwhelm

Great content is simpleø amazing ideas

ø perfect visualization

ø edge technologies

Wanna get it then payø create not

solely communicate

ø not reach but content so reach

Weight it well, ehmø not 2% to 98%

ø switch it to 50% to 50%

ø the only key to succeed

Giving is receivingø give out more

than just a shout

ø share, share, share

Giving is receivingø give fun

ø get BA, BU, BL

tnxfor your

time