Twitter, Tweeter, T–WHAT?

Using Twitter to

Brand & Grow

Your Business

Glena Stephenson

Business owner since 1981 Social Media Director Powerful Women

International since 2011 Social Media Consultant Constant Contact Email Marketing Solution

Provider Researcher for Writers, Authors & Bloggers

Twitter account since Feb 8, 2009

Didn’t use it much I didn’t know what I was doing Love it now for research and connecting on

the go Have created a business twitter account

@glenastep What about You? (Participants)

What we will cover

Twitter basics: sign up, handle, profile, etc. Twitter Best Practices Anatomy of a Tweet Who to Follow & Why Value of twitter for Business Twitter Marketing Campaigns

Sign up Page Oct 2012

Your Twitter Handle Make it short if possible Make it part of your brand Keep it simple, so that people can find you You may want to use your own name to brand

yourself My twitter handle @glenastephenson

(16 characters) is too long. My tweets must be no longer than 116 so that others can retweet.

I created a new Business Account @glenastep

Newest Twitter Profile Page

Settings: Online Bio

You only have160 characters

You do want to come across as human and let a little personality come out

Tell about your products

Use Key words

Glena’s BIO

Settings: URL

Make sure you use your website url in the box provided so that it stands out on your home page

Basic Signs & Etiquette

Taken from: https://business.twitter.com/en/basics/best-practices/

Twitter Limits You cannot follow more than 500 people a day You initially can follow only 2000 people After you reach 2000 Twitter computes the #

of followers to how many you’re following and you can follow more

50 tweets per day 250 Direct Messages a day

Video Clip

The best of Twitter TV

http://www.youtube.com/watch?v=1cfzSYYj8qk&feature=channel

# Hashtag

#lisalive Hashtag Search Results

# Hashtag Lets people group messages by category It’s an ongoing conversation #lisalive

#occupywallstreet Collect Ideas by asking a question and

use to track the conversation #favnovel Share an Experience #americanIdol Tracking tools for conversations:

http://tweetgrid.com or http://tweetchat.com or Hashtags.org

@ Mention

@yourname is a public message to you

@ can be used to acknowledge

“Thanks @glenastep for the great information about twitter”

RT

RT – Retweet is a way of reposting someone’s message

Make sure you are Retweetable by leaving enough room for others to add their user name

Can re-write or comment: aim for clear message & add their @name for credit

DM DM – Direct Messages; This is active if

you are following and being followed by someone.

It gives some privacy if you want to answer a question that may be sensitive

It can still be found through searches Either person can delete it and it is

completely deleted

Who to Follow & Build Your Following

Who to Follow Search on the twitter search bar at the top

or search.twitter.com Find people who are tweeting about your

topic or market niche Follow people primarily related to your

niche Fewer followers who are interested are

much more valuable than many followers Follow people who follow you (yes & no)

Follow the Experts

Follow key players in your niche Follow some of their followers Reply to their tweets (authentic comments) RT - Retweet their relevant tweets Tweet – Your opinion or take on what the

“expert” said & use “via” to reference them

Building Your Following

Provide education and information Generate interest with article titles Add links to the full article that lead to your

website Tweets need to contain Key words that relate to

your market niche

Engage Your Followers Initiate conversations with followers Provide information Answer questions Retweet Follow @glenastep & each other Acknowledge @glenastep for the great

twitter seminar Care more than others & be helpful

Value of Twitter

It’s the real-time value of tweeting and Twitter that makes it such a unique social networking tool.

Video

Faster than Earthquakes

http://youtu.be/0UFsJhYBxzY

Value of Tweeting

What differentiates Twitter from other forms of Social Media:

Immediate & mobile The ability to write quick, short, easy to

read messages Viewable in public by cell phone via SMS

text

VIDEO

Bookstore

http://www.youtube.com/watch?v=dB6_mmXiH50&feature=g-user-u&context=G22f85f4UCGXQYbcTJ33ZPvzbpS5EcDun7OV_oCKpeTRjmPWAYbpA

Tweet Headlines

Grab attention so they will click through Emotional: Get what you want - Lose

weight How to eat the right foods to burn fat Tricks of the Trade Stock Market secrets exposed Learn to read faster and retain more

Marketing Campaign

Why are you using Twitter What are the advantages Short term goals Long term goals Strategies to meet these goals

Marketing

Promotions: Use twitter specific discount codes

Post special offers, sales items, etc. Contests: Generates fun and interest Sale announcements next hour get free

pie with coffee New product announcements

La Madeleine Website

LaMadeleine - eclub

Establishing Your Presence

Tweet daily: min of 5 times max 10 Tweet some personal stuff to reveal your

personality Provide information Use headlines like a newspaper and

provide links (1:10 ratio) to your website or blog or article

Set Low to Moderate Expectations Goals may be:

• Increasing customer base• Better serving existing customers• Offering customer service• Connect with potential partners• Branding

Create Business only Twitter Account Publish Your Twitter Handle

Create Business only Twitter Account Business Cards Website Facebook Business Page Facebook Profile Page LinkedIn

https://business.twitter.com/index_en.html

https://business.twitter.com/en

Management Tools

Tweetdeck – Owned by & only for Twitter Hootsuite – Manage multiple accounts free Social Oomph- Manage multiple accounts

$ Rapportive – cool app to use with gmail,

Google now owns

HootSuite

Rapportive: Connect Social Media to Gmail http://rapportive.com/

Video

The Twitter Experiment Classroom