Twitter - The Jewel In The Social Media Marketing Crown

Social Media Workshop

www.digitalvidya.com© Digital Vidya

Social Media Workshop

twttr: The Jewel in the Social MediaMarketing Crown!

www.digitalvidya.com

Twitter in Plain English



Key Milestones!



Twitter Basics


Twitter Basics


Open Conversations via Mention/Reply



Private Talks via Direct Message (DM)



Group Discussions via #Tag



Twitter Search



twitter.com - Exercise

• Create a Tweet mentioning(@) 4 personin this room w/ “#dvcamp”

• RT the most interesting tweet


• Create a Tweet mentioning(@) 4 personin this room w/ “#dvcamp”

• RT the most interesting tweet

Other Tools - Exercise• http://archivist.visitmix.com : Analysis

#dvcamp Tweets

• http://trendsmap.com: trending topics inBangalore


• http://archivist.visitmix.com : Analysis#dvcamp Tweets

• http://trendsmap.com: trending topics inBangalore


Engagement Example


Inspire others to RT


Engagement Example


Create Humour!


Engagement Example


Be a “friend” on Social Media


Engagement Example


Position your conversation style




TweetDeck Basics


TweetDeck Basics


What can you accomplish?


What can you accomplish?


Kogi Korean BBQ Taco Truck


Blog + Flickr + Twitter - 10 people/stop to 800 people/stop


CommenTwitter


500 Mentions| 19 RTs | 181 Visits


Tweet 2 Order



Reputation Mgmt



Personal Example



Event Promotion


800+ Registrations | US$ 2500 Price


A Strategic Approach





Follow Create Engage

People talking aboutVodafone’s products& services

Links to onlinepromotions, insiderinfo and discountcodes

Twitter-only offers toreward loyalty

Check DMs andreplies regularly

Answer questions &acknowledgefeedback

Provide info whenrequested


Links to onlinepromotions, insiderinfo and discountcodes

Twitter-only offers toreward loyalty

Check DMs andreplies regularly

Answer questions &acknowledgefeedback

Provide info whenrequested


70:20:10 Mantra

70% Tweets: Core Area20% Tweets: Related Area10% Tweets: Casual


70% Tweets: Core Area20% Tweets: Related Area10% Tweets: Casual




Benchmark tweeples



Analyze Tweets

TweetStats.com MentionMapp.com



Thank You!

Our upcoming Social Media Trainings

Bangalore Delhi Mumbai


Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5

Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course)

/MyDigitalVidya /digitalvidya bit.ly/dv-grp

More details @ www.digitalvidya.com


Education

Twitter - The Jewel In The Social Media Marketing Crown