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Twitter Presentation for Beginners
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TWITTER 101SOCIAL MEDIA BY: KHALED EL AHMAD
TWITTER: @SHUSMO
TWITTER 101SOCIAL MEDIA BY: KHALED EL AHMAD
TWITTER: @SHUSMO
TWITTER 101SOCIAL MEDIA BY: KHALED EL AHMAD
TWITTER: @SHUSMO
TWITTER 101SOCIAL MEDIA BY: KHALED EL AHMAD
TWITTER: @SHUSMO
TWITTER 101SOCIAL MEDIA BY: KHALED EL AHMAD
TWITTER: @SHUSMO
TWITTER 101SOCIAL MEDIA BY: KHALED EL AHMAD
TWITTER: @SHUSMO
TWITTER 101SOCIAL MEDIA BY: KHALED EL AHMAD
TWITTER: @SHUSMO
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Newspapers
Television
Film
Radio
Traditional Media
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Company
Traditional Media
CONTENT WAS KING
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Social Media
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Company
Social Media Revolution
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User Generated Content (UGC)
User-generated content (UGC), refers to various kinds of media content, publicly available, that are produced by end-users.
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Company
Social Media Revolution
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Social Media
SO CONTENT IS NO LONGER KING
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Social Media
NOWADAYS ONLINE RELATIONSHIP IS KING?
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Don’t………
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Social Media
ENGAGE! OWN! INFLUENCE!
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INFLUENCES PEOPLESocial media
91% say consumer reviews are the #1 aid to buying decisions - JC Williams Group
87% trust a friend’s recommendation over critic’s review - Marketing Sherpa
3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research
1 word-of-mouth conversation has impact of 200 TV ads – BuzzAgent
* Slide courtesy of Digital Influence Group
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PEOPLE ARE USING ITSocial media
Social media sites are the fastest-growing category on the web, doubling their traffic over the last year.
73% of active online users have read a blog45% have started their own blog57% have joined a social network55% have uploaded photos83% have watched video clips
Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day
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IS PRACTICALSocial media
Learn what people are saying about youCreate buzz for events & campaignsIncrease brand exposureIdentify and recruit influencers to spread your messageFind new opportunities and customersSupport your products and servicesImprove your search engine visibilityGain competitive intelligenceGet your message out fastRetain clients by establishing a personal relationshipBe an industry leader – not a follower
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IS MEASURABLESocial media
ReachoWebsite visits / viewsovolume of reviews and commentsoIncoming links
Action & InsightoSales inquiriesoNew businessoCustomer satisfaction and loyaltyoMarketing efficiency
Engagement & Influenceo Sentiment of reviews
and commentso Brand affinityo Commenter authority/influenceo Time spento Favourites / Friends / Fanso Viral forwardso Number of downloads
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NOT FREESocial media
Resources required for social media may include:
•Strategic consultation•Training•Creating content•Integrating tools•Distributing content•Relationship management•Measuring value
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The Power of influence
10 KEYS TO SUCCESS
1. Experiment with social media
2. Make a plan
3. Listen
4. Be transparent & honest
5. Share your content
6. Be personal and act like a person
7. Contribute in a meaningful way
8. See criticism as an opportunity
9. Be proactive
10. Accept you can’t do it all yourself
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What is Twitter?
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Ten reasons to use for business
1. Branding2. Hiring people3. Traffic 4. Networking 5. Notify customers | job seekers6. Latest news7. Find prospects8. Get feedback9. Make friends with peers10. Track your competitors11. SEO – your @name – inbound links – Google12. Mobile – everywhere
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5 Stages of Twitter Acceptance
Denial
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5 Stages of Twitter Acceptance
Presence
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5 Stages of Twitter Acceptance
Copy/Paste
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5 Stages of Twitter Acceptance
Conversing
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5 Stages of Twitter Acceptance
Addiction
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Twitter Sign up
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Twitter Sign up
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Finding people on Twitter
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Inviting friends to Twitter
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Twitter Sign up
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Twitter Sign up
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Updating Twitter Profile
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Updating Twitter Profile
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Updating Twitter profile
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Finding Twitter Followers
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Tweet
TWEET A MESSAGE OF 140 CHARACTERS OR LESS
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Mention ( @ )
@ USERNAME + MESSAGETHIS MENTION TWEET WILL BE VISIBLE FOR BOTH FOLLOWERS
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Re-Tweet ( RT )
RT @USERNAME + MESSAGE REPEATING SOMEONE ELSE’S TWEET TO AMPLIFY IT’S EFFECT OR SIMPLY USE RETWEET BUTTON
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Hashtag ( # )
#TOPIC HELPS YOU FILTER ALL DISCUSSION RELEVANT TO A SPECIFIC EVENT OR A TOPIC
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Hashtag ( # )
- HASHTAG A CITY OR A COUNTRY #AMMAN #JO
- HASHTAG AN EVENT OR A CONFERENCE #AMMANTT #SOBCON
- HASHTAG A PUBLIC DEBATE OR RELEVANT CONVERSATION #REFORMJO #MISH3AIB
- HASHTAG A SPECIFIC TOPIC TO GAIN GLOBAL EXPOSURE #SALES #HR
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Direct Message ( DM )
D USERNAME + MESSAGE SEND SOMEONE A PRIVATE MESSAGE (BOTH HAVE TO FOLLOW EACH OTHER)
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Following
ARE PEOPLE YOU FOLLOW ON TWITTER PEOPLE YOU READ THEIR TWEETS
ARE PEOPLE WHO FOLLOW YOU TWITTER PEOPLE WHO READ YOUR TWEETS
Followers
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You can search for keywords or people via search box
You can also save your searches to run again later
Twitter Search
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Organize your contacts into lists to make it easier to follow a lot of people
Twitter Lists
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Follow Friday ( #FF )
#FF @USERNAME + BRIEF INTRO INTRODUCE YOUR FOLLOWING TO YOU FOLLOWERS
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URL Shortner
TURN LONG URL INTO A SHORT LINK BIT.LY OR QSR.LI
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Twitter Etiquette
TWEET AND RE-TWEET
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Twitter Etiquette
DON’T SPAM!
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CUSTOM BRAND YOUR TWITTER
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HOW TO FIND FOLLOWER?1. FOLLOW FAMILY AND FRIENDS2. INVITE EMAIL CONTACTS3. FIND A POPULAR TWEEP IN YOUR AREA AND FOLLOW THEIR FOLLOWERS4. SEARCH BY KEYWORDS (SECTOR, CITY, ..)5. SEARCH SPECIFIC LISTS6. SEARCH HASHTAGS7. REGISTER AT GRADER, WEFOLLOW, KLOUT AND SUCH.8. SPREAD THE WORD ABOUT YOUR TWITTER HANDLE9. FOLLOW FRIDAY (#FF) 10. IF YOU CREATE GOOD VALUABLE CONTENT THEY WILL FOLLOW
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Twitter 3rd party apps
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How do people use Twitter ?
Share updates on their lives
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How do people use Twitter ?
Start conversations
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How do people use Twitter ?
Selling, Marketing, Advertising
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How do people use Twitter ?
Find answers and advice
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How do people use Twitter ?
Promote themselves
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Twitter Content• Conversational
- Greetings. - Reply & Mention (Specially influentials). - RT others to be Rted.
• Positive Quotes (tends to get RTed a lot).
• Sector Valuable Information.
• Brand/Personal Content (No more than %20 of overall Content)
~ Help Others, Add Value, Stay Positive. ~
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Twitter Do’s
• DO see what other Tweeps / Brands are doing on twitter
• DO use Twitter search engines for keyword searches around brands, products and topic of interest.
• DO follow Tweeps with similar interests to establish a brand presence within conversation
• DO use Twitter to start a conversation
• DO be dedicated to Twitter. Having more than one employee on Twitter will ensure an ongoing company presence.
• DO ask questions and get feedback from your followers
• DO engage consumers in co-creation and get constructive insights for future company developments or publications
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Twitter Do’s
• DO follow the Blogger Code of Ethics within all things social media:
• Be transparent in your reason d’Tweet (Let your followers know your about – Customer Service, Product Discounts, etc):
Respect other Tweeps ( Know when to participate and when to listen) Think before you Direct Message ( Will your DM be seen as helpful or intrusive?) Make sure your message directly relates to those you are reaching out to Provide value to your followers ( Whether it’s free product or valuable advice,
something that gives you credibility and reiterates that value you see in your followers.
• DO spread the word about your participation on Twitter – include your Twitter handle in your email signature, send out your Twitter URL, http://twitter.com/USERNAME to co-workers, peers and even customers.
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Twitter DON’TS
• DON’T use Twitter to push ads or brand messaging
• DON’T use Twitter to tell your everyday tasks, Make sure your Tweets are resourceful, entertaining and/or valuable to your followers.
• DON’T be boring.
• DON’T I REPEAT – DO NOT Tweet anything about clients, co-workers, friends, etc. that you would not want them to see – this is a good way to burn bridges and lose customers ( not to mention make a bad name for yourself).
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عن جديدة تفاصيل تكشف رم
موارد ساد
!.. فمسمار – PM 03:54, 2011-04-9 رم
ان الى توصلت موارد شركة ملف في التحقيقات ان رم علمتقبض اسبق خارجية 800وزير مستشارا بصفته اردني دينار الف
مستشارا يكون ان يجوز ال كونه للقانون خالفا للشركة قانونياعمله . راسه على وزيرا وهو قانونيا
دراسة بموضوع تتعلق االستشارة هذه ان رم مصادر وقالت احدى على احيل الذي الديسي لمشروع االقتصادية الجدوى
. آنذاك الخاصة الشركات
Case Study - Jordan
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Case Study - Jordan
