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TWITTER helpful or hassle? Abby Bedford, MSI

Twitter: Helpful or Hassle?

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An overview of an ongoing study on the effectiveness of Twitter use in academic libraries in the U.S. Notes from presentation available at http://www.abbybedford.com/static/docs/TechTrendsPresentationNotes.pdf

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Page 1: Twitter: Helpful or Hassle?

TWITTERhelpful or hassle?

Abby Bedford, MSI

Page 2: Twitter: Helpful or Hassle?

Why do a study about

Twitter?

Page 3: Twitter: Helpful or Hassle?

““The library world has been far too gullible, far too willing to regard any technical advance as a service advance[.]

Lauer, J. D., & McKinzie, S. (2002/2003). Bad moon rising: A candid examination of digital reference and what it means to the profession. Reference Librarian, 38(79/80), 45-56.

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Assessment

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Literature

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Ownership

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Question

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Are academic librariesin the United States reaching who they

think they are reaching via Twitter?

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Study Design

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• Get IRB approval

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• Get IRB approval- This EXEMPT research protocol has been approved by the

Human Research Review Committee at Grand Valley State University. File No. 11-156-H.

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• Get IRB approval- This EXEMPT research protocol has been approved by the

Human Research Review Committee at Grand Valley State University. File No. 11-156-H.

• Identify U.S. academic libraries with Twitter accounts

Page 14: Twitter: Helpful or Hassle?

• Get IRB approval- This EXEMPT research protocol has been approved by the

Human Research Review Committee at Grand Valley State University. File No. 11-156-H.

• Identify U.S. academic libraries with Twitter accounts

• Send these libraries a survey

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• Get IRB approval- This EXEMPT research protocol has been approved by the

Human Research Review Committee at Grand Valley State University. File No. 11-156-H.

• Identify U.S. academic libraries with Twitter accounts

• Send these libraries a survey

• Code followers of the libraries that answer the survey

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• Get IRB approval- This EXEMPT research protocol has been approved by the

Human Research Review Committee at Grand Valley State University. File No. 11-156-H.

• Identify U.S. academic libraries with Twitter accounts

• Send these libraries a survey

• Code followers of the libraries that answer the survey

• Analyze data

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Methodology

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Identification

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@researchinglib

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485

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Survey

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via Twitter

via email

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113

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Sample

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• targeting students specifically, university at large, or both

• currently active Twitter account

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111

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•ANOVA (analysis of variance)

• 2 degrees of freedom

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Cohen, J. (1992). A power primer. Psychological Bulletin, 112, 155-159.

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64

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Data

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1 - alumni/major/undergrad

2 - professor

4 - librarian/library/archivist

7 - [blank]

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1. Students/Alumni

2. Faculty/Sta!

3. University Entity

4. Library/Librarian/Library Assn./Library Vendor

5. Local Business

6. Una"liated

7. Unknown

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1. Students/Alumni

2. Faculty/Sta!

3. University Entity

4. Library/Librarian/Library Assn./Library Vendor

5. Local Business

6. Una"liated

7. Unknown

1. Students/Alumni

2. Faculty/Sta!

3. University Entity Affiliated

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1. Students/Alumni

2. Faculty/Sta!

3. University Entity

4. Library/Librarian/Library Assn./Library Vendor

5. Local Business

6. Una"liated

7. Unknown

1. Students/Alumni

2. Faculty/Sta!

3. University Entity

4. Library/Librarian/Library Assn./Library Vendor

5. Local Business

6. Una"liated

1. Students/Alumni

2. Faculty/Sta!

3. University Entity Affiliated

Unaffiliated

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1. Students/Alumni

2. Faculty/Sta!

3. University Entity

4. Library/Librarian/Library Assn./Library Vendor

5. Local Business

6. Una"liated

7. Unknown

1. Students/Alumni

2. Faculty/Sta!

3. University Entity

4. Library/Librarian/Library Assn./Library Vendor

5. Local Business

6. Una"liated

1. Students/Alumni

2. Faculty/Sta!

3. University Entity Affiliated

Unaffiliated

Unknown

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PreliminaryResults

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average % based on initial coding of 20 libraries

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average % based on initial coding of 20 libraries

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What’s next?

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More coding!

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StatisticalAnalysis

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DescriptiveAnalysis

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Demographics

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Conclusions &Recommendations

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Write it up.

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Breathe

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QUESTIONS?

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QUESTIONS?Abby [email protected]@abby_elizabeth