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Twitter 101: An Essential Tool for Professional Development

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An introduction on how to use Twitter for professional development presented to staff of FHI 360's Basic Education Program in Kosovo.

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Page 1: Twitter 101: An Essential Tool for Professional Development
Page 2: Twitter 101: An Essential Tool for Professional Development

Instructive Video Overviews:• Celebrating #Twitter7

• 2012 Year on Twitter

• Follow Your Interests. Discover Your World. Twitter.

Page 3: Twitter 101: An Essential Tool for Professional Development

THE

HYPE CYCLE

Page 4: Twitter 101: An Essential Tool for Professional Development
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Um,

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Um,Wow

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ProfessionalDevelopment in140 characters

or less?

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Yes.

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Surprisinglysimple.

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Surprisinglyserious.

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Surprisinglyfun.

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Who do I Follow?

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HotTip!

Personal: celebrities, politics, religion, sports, the mundane

Professional: experts, global & national organizations & agencies

Keep personal separate from professional:

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Shhh…

ListenFirst

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Steps…– Get a feel…– Dip your toe• ReTweet• Share cool stuff, become valuable to others, useful info &

resources– Use # for findability– Engage in conversation, become a thought leader• @• DM

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What not to Tweet…

• Doing laundry now • Going to take a nap• I’m hungry• I hate my boss

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What to Tweet…• This resource is incredibly useful…• I find this idea fascinating…• I have a question: Can you please share good

practice/lessons learned?• Pictures• Videos• Events (Live Tweet)

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Find Your Own Voice

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Twitter Conventions• # (Hashtag)– 10 Education Hashtags on Twitter

http://www.educationnation.com/index.cfm?objectid=FB531F23-D45A-11E2-A6E3000C296BA163

– A Printable List of the Best Education Hashtags [#Infographic]http://www.edtechmagazine.com/k12/article/2013/03/printable-list-best-education-hashtags-infographic

• @ v. DM (Direct Message)• RT (Retweet)• FollowFriday

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Power of the Retweet• Very easy for others to RT, reach their

followers (leverage their trust by their networks, Word Of Mouth)• ReTweet clients, partners, customers,

journalists

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Twitter – Anatomy of a Tweet

Potential Audience = 1,149

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Twitter – Anatomy of a TweetIf you “follow” DrNICHCY you will see the post appear in you’re Twitter “stream.”

And, with one click of the mouse, you can “retweet” to your own group of followers:

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Twitter – The Power of the Platform

Potential Audience = 1,537

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Twitter – The Power of the Platform

Potential Audience = 1,560

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Twitter – The Power of the Platform

Potential Audience = 2,156

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Twitter – The Power of the Platform

Potential Audience = 2,929

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Twitter – The Power of the Platform

Potential Audience = 3,045

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Twitter – The Power of the Platform

Potential Audience = 3,114

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Twitter – The Power of the Platform

Potential Audience = 8,188

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Twitter – The Power of the Platform

Potential Audience = 8,820

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Twitter – The Power of the Platform

Potential Audience = 8,882

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Twitter – The Power of the Platform

Potential Audience = 9,028

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Twitter – The Power of the Platform

Potential Audience = 9,184

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Twitter – The Power of the Platform

Potential Audience = 9,469

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Twitter – The Power of the Platform

Potential Audience = 9,636

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Twitter – The Power of the Platform

Potential Audience = 8,756

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Twitter – The Power of the Platform

Potential Audience = 9,790

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Twitter – The Power of the Platform

Potential Audience = 10,367

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Etc.• Add Twitter username to promo materials,

email signatures, business cards, etc.• Integrate with other channels–OK to cross-post to FB–Promote website–Promote YouTube Channel

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Trouble Keeping Up with

Your Tweets?

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Don’t treat me like email…

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Your Twitter Stream is BestThought of as a Fountain.

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Twitter Management• Twitter lists• Hootsuite–Categorize feeds–Time Management• Schedule tweets

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Thank you!And

congrats…

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…you’ve graduated from Twitter 101!

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Resources• The Twitter Book:

http://it-ebooks.info/book/159/

• Teachers Teaching Teachers, on Twitter: Q. and A. on ‘Edchats’http://learning.blogs.nytimes.com/2011/09/30/teachers-teaching-teachers-on-twitter-q-and-a-on-edchats/

• Top 14 Educational Technology Tweeters to Follow:http://www.educatorstechnology.com/2012/08/top-14-educational-technology-tweeters.html

• 60+ Great Educational Technology Tweeters to Follow:http://www.educatorstechnology.com/2013/01/60-great-educational-technology.html