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The presentation helps to demystify social media tools and technology, and provide practical advice to creating, marketing and managing an online personal brand.
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Tweets, Likes & Blogs:
Creating & Managing Your
Professional Reputation
Eileen O’BrienDirector of search & innovation
Maureen HallDigital marketing strategist
Connecting People+Brands
What Is Social Media?
A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations
Groundswell by Charlene Li & Josh Bernoff
“
”
Social Media Explosion
Social media is not a strategy, but a tactic
Start with an objective, create a strategy and determine the best tactics
What do you want to accomplish?
New job or promotion
Increased industry visibility
Increased knowledge
Too Much Information
e-News RECEIVED per week:
e-News READ per week:
Social Media is a Tactic
Social media is not a strategy, but a tactic
Start with an objective, create a strategy and determine the best tactics
What do you want to accomplish?
New job or promotion
Increased industry visibility
Increased knowledge
Search Yourself
Search Yourself
How Do You Want to Be Known?
The Basics
Squat on your name on social media platforms: namechk.com
Consistent photo and profile
What’s Your Story?
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”
Caveats
Follow your company’s social media policy
Be transparent
State that opinions are your own
Roche example:• Roche.com/socialmedia• Roche.com/social_media_guidelines.pdf
Just Jump In
Leverage LinkedIn
• Professional photo
• Personalized URLLinkedin.com/in/name
• Link to all sites
• Embed blog
• Status updatesConsider linking Twitter
• Can show books reading, trips
Leverage LinkedIn
• Personal note with invites
• Only link to people you know
Leverage LinkedIn
Expand on groups
http://www.linkedin.com/signal/
Claim Personal URLwww.Facebook.com/YourName
Friends & Family
Causes / Communities
Hobbies
YouTube
Free, customized channel
YouTube.com/HBAGP
Second largest volume of searches
The Value of YouTube
A keyword-tagged video is 50 times more likely to appear on the first page of a Google search result compared with a traditional web page(Forrester Research)
Blogging
• Excellent for search
• Enables thought
leadership
• Leverage content fully Sites will repost content
• If too time consuming,
consider: Guest blogging
Combine forces with others
Comment on other blogs
The Value of Blogging
Image courtesy of Sasha Wolff on Flickr
A free social networking &
microblogging service that
allows users to send updates
or tweets (text-based posts
up to 140 characters long) to
anyone who opts to receive
them
Asks: What’s Happening?
What’s Twitter?
Image courtesy of Robert Scoble on Flickr
An Example of a Twitter Profile
Use Twitter interface
Download TweetDeck for free or use HootSuite.com
Columns for all friends, mentions, direct messages
Twitter: How to Use It
@eileenobrien in a message brings it to my attention –
this is a “mention”
D eileenobrien in a message is a private “direct
message,” or DM
RT is a ReTweet (rebroadcast of a message)
Twitter: The Vernacular
Use hashtags # for easy searching or curating of
information
#socpharm, #hcsm, #hcsmeu, #mhealth
Hashtags.org: to find a hashtag topic or to see what a
hashtag means
Twitter Hashtags
Get a free http://bit.ly account to shorten URLs
Tracks how many times your link is clicked
URL Shorteners
Thought leadership and cause enthusiasts
Search on topics of interest
Look at who others follow
Take your time
Twitter: Who to Follow
Tweetchat: discussion about a
specific topic at a preassigned
day/time
• http://bit.ly/twitterchats
• #SocPharm: Wed 8-9 pm EST
Tweetchats
• Quality over quantity
• When you follow someone send a tweet
• Search on topic & answer questions
• Live-tweet conferences
• Engage, say thank you
• Add yourself to yellow pages
www.twellow.com
www.wefollow.com
Twitter: How to Get Followers
SlideShare
• Free account, post and tag presentations
• Access this presentation on
http://slideshare.net/eileenobrien
SlideShare.net
Summary
• Fit it into what you’re already doing
• Small chunks of time
• Use social media to curate content
You’ll cut down on your email
• It’s a worthy investment
How Do You Find the Time?
• Social media is all about being human, so
have personality
• Never say anything you wouldn’t say in front
of your mother
• It’s all about building relationships
• Treat others with respect
• Be generous
• Add value
The Golden Rules
Image courtesy of Jason on Flickr
Thank You!Questions?
Eileen O’BrienDirector of search & innovation
Maureen HallDigital marketing strategist
Connecting People+Brands
