What is Twitter?

A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less.

Source for information, marketing, networking, & business

What is Twitter?

Concept Created in 2006 by Obvious Corp.

Called Twttr. 4-5 Million users

as of Nov. 2008. $57 million in

secured funding.

Joining the Twitterverse

Your Bio & Picture speak volumes Join the conversation daily Follow those that interest you Execute a Social Media Marketing Plan Develop offline relationships Non-business tweets

Twitter Basics

Following vs. Followers

Bio

Retweet or RT

Tweets

Twitter Basics

@ Reply

Direct Message or DM

Twitter Applications

Twitter Search Tweet Later TweetDeck Bit.ly

Twitter Applications

Tweetbeep Twitter.Grader Twitscoop Twellow

Why Tweet?

Stay Connected Become an Expert Promote your Business Network Brand Management Customer Service

Twitter as a Business Strategy

Whole FoodsJet BlueStarbucksHome Depot

Twitter as a Business Strategy

Conversate Brand Recognition Real Time Search Engine Brand Management

Much Ado About Twitter

Growth of 3,000% in last year 17 million visitors in Apr. 2009

*Source comScore.com

U.S. Twitter Demographics

Females make up 54% of Twitter Users

33% of Users are 35-44 y/o 29% avg. income is $30-

60K 45% of Users have college

education

*April 2009 data from Quantcast.com

To Tweet or Not to Tweet

In Okla, Thursday is the busiest day

Best time to Tweet is 9am-6pm

Monday-Friday activity is highest

*Information provided by @mattgalloway

Twitter Brand Management

Top 5 Most Mentioned Brands on Twitter

1. Starbucks with 3.37 million

2. Google with 1.01 million

3. BBC with 703K

4. Apple with 512K

5. AIG with 455K

*Figures are correct according to Jam's research which took place over three days in April 2009, Revolutionmagazine.com

Best Practices

Have a Plan, Goal, & Strategy Be Creative! Daily Interaction

Social Media Mullet Rule5-7 Bus Related Tweets

Keyword Search Nurture Offline Relationships

Resources

Twit Tips Blog: twitip.com Chris Brogan Marketing Blog:

Chrisbrogan.com Twitter Blog: blog.twitter.com Mashable Blog: mashable.com

Questions?

Jessica Miller-Merrell, SPHR

Follow me on Twitter @blogging4jobs

www.bloggingforjobs.blogspot.com