TV2.0, Digital Channelization & Content Development

Potential

New Frontiers for

Online Content

©2013 Margaret Carroll Boardman Ph.D. for FotoFilms Digital Publishing and IG Inc., all rights reserved

Credit: Paul Swansen via Flickr

• Investment companies are increasingly discussing TV 2.0, the shift away from cable television to watching TV on the internet (source: Motley Fool, December 2012)

• As TV and internet increasingly merge markets, digital channelization opens up new frontiers for: For-profit companies to target market their products .

Non-profit organizations (NGOs) to leverage digital media

assets that they have already developed to raise awareness for their mission.


• Digital Channelization is defined as – the curation of digital assets from all over the internet all on to one specific URL.

• Digital Channel characteristics: Digital content should be in various formats (music,

photos, videos, documents).

Digital content should be on a very identifiable subject or brand (e.g. gardens).

The digital channel’s URL name should be closely related to subject or brand (e.g. www.gardens.com).


• There is a growing demand for the educated curator to create “order out of chaos” on the internet by acting as an objective 3rd party who: Creates the digital channel

Fulfills the demand for quality content on the digital channel

through careful, selective, educated curation.

• The curated content on the digital channel should NOT be based on self-promotion of only one interested party.

• A diversity of content sources from credible sources provides added

value to the collection. The focus should be on: selective acquisition based on source credibility.

how each piece of curated content adds value to the collection.


• The educated curator is an “interest matcher” and “social matcher.”

This is a very different role from aggregating hobby collectors.

• As acquisition and oversight managers of strategic data collections, educated curators have an ability to create useful, productive, educational, interesting, and entertaining collections that can be of benefit to society.

A talented, successful educated curator will fulfill the needs of all interested parties – the public, customers, for-profits and non-profits.

The educated curator needs to excel at understanding:

social outreach

how to share and collaborate

how to promote business development


A hypothetical digital channel on “Seeds” (www.seeds.com) -- A win-win scenario for both for-profit and non-profit companies to use assets they already have and to generate greater awareness of their missions. This might include:

• Selected documents and photos on:

Seeds banks and seed exchanges Botanical biodiversity Urban gardening and farming

• Video playlists already on the internet about:

Local gardens Farm markets

• Sponsored ads on the playlists or URL from:

Garden supply and seed companies Any companies interested in promoting horticulture,

landscaping, healthy living etc. ©2013 Margaret Carroll Boardman Ph.D. for FotoFilms Digital Publishing and IG Inc., all rights reserved

http://www.seeds.com/

A hypothetical for-profit company (named XYZ) wants to curate information on a topic

related to one of their new products/services (abc). They hire a digital curator to:

• Create the digital channel - www.XYZ.com/abc. This requires:

Assessment and review the company’s digital and non-digital assets to compile a collection of digital data for the new URL.

Assessment, research and acquisition of materials from related industry sector.

Assessment, research and acquisition of materials from professional groups and others in the industry that could like to collaborate (“share”) on digital materials.

Assessment, research, organization and implementation of collaborative curation “shareboards.”

Design of the digital channel as a visual “exhibit” with all forms of curated digital media.

• Regular review and updating of the curated digital media.

• Regular interaction with collaborative shareboards.


http://www.xyz.com/abc

A hypothetical education NGO wants to provide high school counselors with a digital

channel providing information and guidance for advanced students on www.HS-HigherEd.org. This requires:

• Acquiring data on the schedules, availability of credible online courses.

• Acquiring data on high school policies and procedures on credits and transfers.

• Acquiring general data on the growth and success of online education.

• Acquiring data on high schools’ success and/or failures rates.

• Designing the digital channel .

• Organizing - cataloging, tagging all the data.

• Ensuring regularly that this data is up to date.

• Designing and promoting a collective curation forum.

• Collaborating and participating in the collective curation forum.

• Providing reviews and policy feedback on comments in a digested format.


http://www.hs-highered/



Education

TV2.0, Digital Channelization & Content Development