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COMM 202Tutorial 7: LinkedIn + Info. Interview
LAPTOPS & PHONES AWAY! NAME TENTS OUT!
AGENDA For today
TheNetworkingEvent
SkillsMatrixDebrief
InformationalInterview
ActionItems
Course Timeline
Networking Reflection Due Next Week!
Week 10 Week 14Week 11 Week 13
• Tutorial: LinkedIn/ informational interview
• Networking event (Nov. 3rd 6-8PM)
• Lecture: Preparing for an interview
• Tutorial:Interview questions
• Interview Stream due (Friday Nov. 25th 11:59PM)
Week 12
• Lecture: Informational interview
• Post-networking reflection due (Tuesday Nov. 8th
11:59PM)
• Lecture: When you’ve got the job!
• Interviews held Nov. 28th to Dec. 1st
• Informational interview assignment due (Friday Dec. 9th
11:59PM)
How did networking go?
YourSkillsMatrix
Find your grade + feedback
On Turnitin
Moving on to
Linkedin Vs. Written Documents
• Tailored to your personal
brand
• Social and conversational
• More flexibility and creativity
• Formal
• Company-specific
• Very direct ask and intention
LinkedIn Written Documents
Elements of a
Linkedin Profile
Professional Headshot
Attention-Grabbing Headline
Complete Experiences
Connections, Contact Info, Customized URL
Interesting summary showcasing personality!
1
2
3
4
5
1
2
3
4
5
All-StarStatus
1. A professional Headshot• Should be reasonably close up –
roughly from your shoulders up
• Has a professional background
• Should be of you smiling and taken straight-on
2. The catchy headline• This is your personal brand – your hook on LinkedIn!• Keep it short and sweet• About what you do and/or who you are
3. professional Experience
Include all roles in reverse chronological order
Use Accomplishment Statements
Show examples of your work i.e. videos, awards, presentations
Be concise – get to the point!
3. Connections
Recommendations > Endorsements
4. Your SummaryShowcasePersonality+Brand
Expandonyourheadline
Thinkcoveremail...makeitconversational
BackgroundInformationlikeskillsandaccomplishments
Short,easytoreadsentences
4. More on the summaryEducation
CharacterTraitsorPassions
PersonalFactsorAccomplishments
Aspirationsforthefuture
Calltoaction:Invitationtoconnectorcontactinfo
4. Summary Example
4. Summary Example #2
But wait
There’s more
Create your communityCompanies• Followcompaniesyouwanttostayuptodatewithand/orapplyfor
Influencers• Followyouridols!Youwillbealigningyouridentitywiththeirbrand.
Groups• Followindustriesandjoingroupsthatalignwithyourinterestareas.
Connecting on linkedin1. Send request AFTER
meeting them in person
2. Personalize your contact request
3. Be brief and memorable
Too generic
Too casual
Personal and
professional
REACHING OUT ON LINKEDIN“If possible, can you connect me with anyone in San Francisco that you know is hiring and you would think is a good fit for me? I've attached my resume for reference.”
H i Ja n ,
My na me i s John Doe , I ’m a UB C Sa ud e r B Com c la ss o f 2016 sp e c i a l i z i ng i n ma r ke t i ng . I ’m r e a c h ing ou t t o y ou t od a y b e c a use I r e c e n t l y sp oke w i t h Ma r j a Ha r me r f r om the B CC who to ld me y ou ’ v e k i nd l y a g r e e d to he lp ou t whe n s t ud e n t s ha ve q ue s t i ons a b ou t c a r e e r s i n Sa n F r a nc i sc o . I ’m g r a d ua t i ng i n De c e mb e r a nd wou ld l i k e t o wo r k i n p r od uc t ma na ge me n t . I sa w on L i nke d I n t ha t you we r e a c l a ssma te o f Joa nne Doe who I und e r s t a nd c u r r e n t l y wo r ks a t Sa l e s f o r c e . I ’m v e r y i n t e r e s t e d i n l e a r n i ng mo r e a b ou t Sa l e s f o r c e . Wou ld i t b e p oss ib l e t o ma ke a n i n t r od uc t i on t o Joa nne ? I know you ’ r e b usy so y ou c ou ld j u s t f o r wa r d t he me ssa ge a t t he b o t tom o f t h i s e ma i l – my r e sume i s a t t a c he d :
Tha nk y ou v e r y muc h !John Doe
H i Joa nne ,
My na me i s John Doe , I ’m a UB C Sa ud e r B Com c la ss o f 2016 sp e c i a l i z i ng i n ma r ke t i ng . I ’ l l b e g r a d ua t i ng i n De c e mb e r a nd a m c u r r e n t l y l ook i ng f o r e n t r y l e v e l p r od uc t ma na ge me n t p os i t i ons i n Sa n F r a nc i sc o . I und e r s t a nd t ha t y ou a r e a se n io r p r od uc t ma na ge r a t Sa l e s f o r c e – a c omp a ny I ’m v e r y i n t e r e s t e d i n – a nd t ha t t he r e a r e c u r r e n t l y a v a r i e t y o f e n t r y - l e v e l p r od uc t ma na ge me n t j ob op e n ings p os te d on t he Sa l e s f o r c ec a r e e r s p a ge . Fo r e xa mp le , I ’m r e a l l y c u r i ous a b ou t t h i s p os i t i on :
[ L I NK ]
I ’d l o v e t o l e a r n mo r e a b ou t t he se r o l e s a nd se e i f I ’ d b e a good f i t – I ’m c e r t a i n l y v e r y i n t e r e s t e d ! Wou ld y ou m ind i n t r od uc ing me to t he h i r i ng ma na ge r ? I ha ve a t t a c he d my r e sume f o r r e f e r e nc e .
TIPS AND TRICKS• Turn off notifications when making small changes
• Don’t mark a connection as “I DON’T KNOW”
• You don’t need Premium: do a secret search!
TheInformational
Interview
The Informational Interview Assignment1. Contact details (name, company, title, phone, email)
2. List of questions asked
3. Major insights gained – what did you learn during your informational
interview? **This is the most important part, should be 40% of final
paper**
4. Did you request/receive any information regarding additional
connections?
5. Follow up action – what will you do to maintain this connection? *Screen
shot of thank you email required
6. What are your next steps having conducted this information interview?
20%
The Informational Interview Assignment• Due Friday December 9th 11:59PM
• Minimum of two pages
• In-person and NOT a current UBC student/staff/faculty or family member
• Look at potential questions on the course blog
Steps to land an informational Interview
1. Find 4 or 5 potential contacts
2. Research them (google, linkedin) and reach out to contacts you have in common
3. Decide what you want to talk to them about and brainstorm questions and points of commonality
4. Send out your invites! Don’t be offended if they don’t immediately reply
Informational Interview TimelineWeek 10 Week 14Week 11 Week 13Week 12
• Determine potential informational interview candidates
• Compose and send first round email
• Have interview date/time confirmed
• Brainstorm questions for interview
• Compose and send second round email
• Informational interview assignment due (Dec. 9th 11:59PM)
Are thereAny questions?
One last thing
Action items1. Skills matrix marks are out!
2. Post-Networking Reflection due Tuesday Nov. 8th @ 11:59PM on Turnitin
3. Find out who you want to have an info. Interview with!
4. There is a new workshop available on cool for bonus marks!
5. Next week is lecture!
