26 May 2010

Resource Raising:Key principles and network best practice

Agenda

1. Fundraising for sustainability

2. Examples from YBI Network

3. Non-financial resource raising

Agenda

Financial sustainability

Fundraising

Outsourc-ing loan fund

Partner-ships

So what does it look like

• Stable, reliable financial position

• Deliver services and plan future activities

• Long term survival and growth

How can it be achieved?

• Different ways but the most common

in our network is fundraising

• Successful, well-planned fundraising

with a mix of donors will bring

sustainabilityImportant: there is no magic formula!

Start with your organisation

Step 1: Clear vision

• 1,3,10 years• Articulate it• Plan to achieve it

Step 2: Organisational priority

• The most important thing!• Team effort• Your Board

Step 3: Demonstrating impact• Show your results• Data capture & management• Know your costs versus

benefits

Know your target market• What’s in your market?• Local, national, regional, international• Segment and strategise• Matching priorities• Events?

Think ‘outside the box’ –other non-profits• What else is out there?

Who funds them? How do they communicate?

• Could you partner with any to fundraise?

Then focus on your donors

Donor mix essential for sustainability• Mix of corporate, public sector, foundations, multi-

lateral• Small number of donors can be risky• If possible never leave yourself with just one funding

source

What you do

Why it is important

Activity: Developing your ‘elevator pitch’

How you do it

Your results and impact to date

What support you need

How to engage

Communicating to potential donors

Logos

Photos

Clear relevant messages

Communicating to potential donors

5 Top tips for Meetings (FLALF!)• Face-to-face always best• Listen carefully, find out interests• Agree next steps • Leave materials and contact

details• Follow-up

Proposals• New donor, new proposal• Research, research, research• Values, culture, language• Project OR general activity

Case studies

Fact sheets

Testimonials

Managing your donors

Easier to keep a current

donor than find a new

one!

The basics

Maintain & maximise

Bring the past to life!

Understand Analyse

Acknowledge

CommunicationFeedback

Structured management

Why?Other

support?

Good practice from the YBI Network –

New ways of raising funds in Russia

Boris Tkachenko, YBR

Good practice from the YBI Network –

Successful public sector fundraising

Margaret Gibson, Geoff Leask PSYBT

PSYBT

Scottish

Government

European

Funding

Scottish

Enterprise

LocalAuthority

PSYBT – Public Sector Support

Non-Financial Resource Raising:

is it worth it?

What are non-financial resources?

• Volunteering – donation of time and expertise, either as an individual or through a company scheme

• Pro Bono – donation of a professional service that you would normally pay for. Done through a company.

• Advisory – position on advisory committee, or available for occasional guidance and advice as required

• Governance – formal governance role, either through company or as an individual.

• In-kind – a donation of a ‘thing’ rather than people

• Other

What are the benefits?

• Low (financial) cost

• Bring in needed expertise, without taking on permanent or contract staff

• Raise skill level of core team• Provide fresh and alternative perspective on challenges• Build relationships with organisations / open up new networks• Raise profile

How to use them successfully?

• Time

• Management

• Be specific

• Some projects are more appropriate to be done by you

• Manage your donor!

Assessing if they’re worth it

• Measure impact

• Cost

• Bigger picture

Yes! They’re worth it.

So how do we get them?

• Existing & new corporate relationships

• Existing volunteers / mentor networks

• Business organisations, eg Chambers of Commerce, local networking organisations, Rotary clubs

• Core component of fundraising strategy

• YBI

Questions?