For my Video I have chosen the Drum and Bass Genre. Drum and Bass is a fairly new type of genre which was created in the UK IN 1989-1993 and has become very popular for young adults across the globe.

I have looked at lots of artists and music videos so that I could choose the right track for my video. For my video I have chosen Last Jungle by Sub Focus which was released in 2009 on October the 12th. The reason I choose this song was because of its fast repetitive beat which gave me ideas on what I could put into my video. As I looked at other Sub Focus songs I found out that most of the old tracks don’t have videos so I could come up with my own idea for a video for the song.

Performance or story line?With my research I discovered Drum and Bass videos don’t have a story line. The videos mainly consist of lots of fast moving shots and the audience at a club or rave while the artist is performing. These videos show the audiences reaction to this type of music. I also looked at the artist Netsky who does not use story line either but all of his videos are not just of him performing. Some of his videos have shots which are interesting to the audience like the song Netskty starlight which has weird illusional effects as the world keeps repeating its self. For my video I have chosen not to have a story line and have lots of shots with illusion like affects to create an interesting image to the audience this song.

Ideas so farFor my video I have come up with many ideas on how to create an abnormal look. As I discovered most drum and bass videos don’t have a story line I needed to come up with a way of creating illusion like effects, here are some of my ideas.

1. I decided that most of the music video will be in black and white.

2. I came up with the idea of using a strobe light for some of the shots to create a rave/club sort of look which is common in most Drum and Bass videos.

3. The filming of cars going past on the motor way which will then be speeded up to create an effect.

AudienceAs Drum and bass is relatively new in the music market it still has a medium to high popularity in the UK but low to medium popularity in Europe, North America and Australia. Drum and bass and Dubstep have a selected audience of devoted fans. Drum and Bass often makes an appearance as back ground music especially in Top Gear and commercials thanks to its aggressive and energetic beats. This type of music could be defined as strictly electronic musical genre with the only live element being the DJ selection and mixing of records during a set. The research I carried out to look at what type of audience was to look at what age group this appealed to and gender. I discovered that it is mainly a younger age group and mainly young males. Within my group of friends we all enjoy this type of music. In my opinion the age group is young male from 14-25 being young adults mainly male and part female.