ATREATMENT

FORLeaping Tiger

‘Off-beam’______________________________________

Prepared for ‘Leaping Tiger’ by Zali, Waka and Jacob

11/05/16

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It is proposed that the music video will be 2 to 4 minutes duration, and that it will be filmed in Auckland City, including the CBD and Silo Park. We have included these

locations because they fit well with the movie look we are trying to create, and there

are lots of different locations within in the city we can use, meaning that there are opportunity for different scenes, and the use of imagery, at the same time all re-

maining cohesive and allowing a sense of continuity within the video.

This music video will include the following conventions of music videos:

Camera Shots:For this music video, we want to achieve a ‘movie like’ effect, meaning we want it to look like a proper production, and not a typical amateur attempt at making a video, which can often be the case with school tasks. Some camera shots we want to in-clude to help achieve this are close ups, wide shots, high and low angles, mid shots, and establishing shots if the location changes a lot. This not only will put em-phasis on the artist, but also his surroundings and environment, allowing a bigger picture to be created.

Camera Movement: Again, to help achieve this movie like look, it’s essential that we include different movements, and to a high degree of efficiency and skill. We are aiming to include

tracking shots, pans and tilts to do so. It can also be noted that it is best to shoot at 24fps to make it look more authentic.

Mise-en-scene:Since we are filming our music video for Leaping Tiger in the CBD/Auckland City, the Mise-en-scene for each scene/shot at this stage is not 100% certain, and in-stead we will film what we see on the days production is in progress. This way we a more authentic effect can be made, and it also fits in with the title. What we do know though, is that our Artist will feature in shots, and his clothing will be similar to how he dressed in our studio images, consisting of shirts, hats and jeans. He will probably have minimal props, as they are not essential at this stage, only he is.

Editing:When our video will be edited, our editor, either Waka, Jacob or Myself will make

sure the 24fps is effective, and add black bars on either side, giving it the film look. Thought-beats are something we are definitely considering to use, because the mu-

sic video seems more sharp, classy and entertaining when it is edited with the mu-sic that is heard. We will also include jump cuts, cross dissolves, as they help tran-sition scenes and shots well, as we are trying to give a sense of continuity between

certain shots and scenes.

Lighting:The lighting will mainly be natural, as we are filming outside predominantly at this stage. We can alternate between day and night to ensure that it is interesting, as the introduction of city lighting from lampposts, buildings and advertising can look aesthetically pleasing as well.

Sound:

We don’t plan on having any extra sounds, apart from ‘Leaping Tiger’s’ track, ‘Off-beam’. However this sound will be important, because the beat, rhythm and other

facts or the song will most likely have influencing factors and help to determine how the video is shot and edited. Thought beats will be included in the editing process.

Colour:We don’t want an array of multiple colours, unlike our advertisements, we want the video to be very realistic, modern and taken seriously, so the colours will most likely be greys, blacks, whites, blue, all somber colours but ones that are still pleasing to look at and appreciated when watching. These colours are also ones that make up the CBD of Auckland, so while the imagery we do choose to focus on will consist of darker tones, the buildings and setting itself will also stay within our desired colour scheme.

Inspiration from similar music videos:

• Lift Me Up- Vince Staples• Flying Lotus - Never Catch Me ft. Kendrick Lamar• RUFUS - You Were Right

We like and want to mimic these music videos because they all achieve the movie aesthetic look that we want to create. They all have a slow pace to them, and are relatively simple, without too much of a story line, instead focusing on imagery and shots of scenery, which is what we aim to do. They are all also examples of ‘Dis-juncture’ which is also what out music video will be showcasing.

Problems encountered:

Because our idea is fairly simple, there are not many problems or constraints that have arose as of yet. Some possible ones that could happen, since we are filming outside, is the weather. E.g. if the day we choose to film happens to be a rainy/overcast one, it could halt production. Our limitations however, lie within the ability to edit, and what sort of effects we can use. This is one of the reasons why we want to keep it simple, but looking effective. There are not any major health and safety hazards or issues that we are concerned with, as our artist, Leaping Tiger will not be doing any sort of stunts, or anything dangerous. One possible health issue could be if one of our group/production crew falls to ill to work on the days of the shoot. If this happens we will have to assess the situation and see if there is anyone else we can bring in to help, or try taking over roles ourselves. If Jacob is the one to fall sick we could shoot the scenes without him, and then figure out a way to add him in, possibly by using the studio and green screens.

The music video will include the following:

(1) Character names and their motivations/representations The main character of our music video will be Jacob Park/Leaping Tiger, playing himself essentially. There is no set character he is playing, instead it’s him walking through his own city, Auckland, and seeing all of the buildings and people that sur-rounds him. (2) Genre conventions/type of music video and why:We really want to achieve the ‘Movie look’ which essentially means that it looks like it could be a part of a movie, we are trying to move away from the school ‘amateur’ style videos. We have mentioned the Genre conventions, but our genre for the mu-sic video is……

(3) Mood and Tone:We want the music video to have a relaxed but intriguing mood and tone. (4) Camera Shots, camera movement/lighting/angles, lighting: Camera shots include wide, mid, closeups, and establishing shots. These are all covered in the genre conventions mentioned previously.

(5) Mise-en-scene/setting:The mise-en-scene that we plan, including props we may bring along with our-selves will be minimal, however there are numerous things in town that we can shoot, e.g. signs, posters, this all adds to the imagery that we will be trying to cap-ture, of urban cityscapes and the lifestyle entailed with it. This leads into our setting, it is all modern and consists of structures, buildings, skyscrapers e.g. it is not subur-ban, but allows a lot of diversity to be shown in the culture and people that appear in Auckland city.

(6) Symbolism: Ambiguity, this could be shown through different imagery in town.

(7) Sound and music: The music that is made is by our artist, Leaping Tiger. It is alternative and elec-tronic, but not the typical EDM that is present in today’s mainstream music scene. At the moment the only sound we are planning on being heard is the sound from the music video, that will be added in the editing stage. However this is subject to change if we come across sounds we like, perhaps ambient sounds of city life, e.g. Cars driving, groups of people talking/walking.

(8) Mood and tone:

Stark mise-en-scene combined with a sense of ambiguity in all shots will create a ambiguous and mysterious look to the music video. Along with the ‘movie look’ which will create a monotonic mood and tone. (9) Use of credits and logos: Text we will be using during the start of the music video will feature Kill Bill text to portray the title ‘off-beam’. This is the only use of text and credits we will be using

(10) Editing:When our video will be edited, our editor, either Waka, Jacob or Myself will make sure the 24fps is effective, and add black bars on either side, giving it the film look. Thought-beats are something we are definitely considering to use, because the mu-sic video seems more sharp, classy and entertaining when it is edited with the mu-sic that is heard. We will also include jump cuts, cross dissolves, as they help tran-sition scenes and shots well, as we are trying to give a sense of continuity between certain shots and scenes.

A summary of what the Music video entails:

BEGINNING:Opening shots of the Auckland CBD, Silo park and water then slow motion shots of

the artist walking in alleyways and streets.

MIDDLE: At the drop of the song here will be thought beat cuts with shots of building in dif-

ferent and strange positions (eg. Inception, ‘You were right’ music video)

END:Our music video will end with multiple wide-shots of the city and it’s landscapes,

then will change to a close up shot of ‘Leaping Tiger’ looking directly into the cam-era. It will then Cut to black, signalling the end of the video.