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Best practices for social media for travel guides. How to use Facebook, Twitter, Foursquare, apps and more to create amazing tour experiences with a professional guide.
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SMNNY @ GANYC
Presentation:Social Media for Tour Guides
Professional DevelopmentMay 13, 2014
Learning About You as a Group: Website? Social media? Daily social media? Mobile phone for more than text and phone? Smartphone AND a tablet?
Big Trends People are using social media for travel
inspiration, for roughly 20 percent of all global regions. Facebook is the top service.
38% US and 64% non-US use social media services when traveling.
85 percent use mobile when traveling.
Reference:http://www.emarketer.com/Article/Asia-Pacific-Social-Media-Inspires-Travelers/1009605
Four Seasons Hotels case study: http://www.forbes.com/sites/steveolenski/2014/02/07/the-impact-of-social-media-in-the-travel-marketing-industry/
Infographic on social media and travelhttp://www.tnooz.com/article/impact-of-social-media-on-the-travel-industry-infographic/
Reasons to use social media Presence – You should 'own' your name
SEO and SMO. Be findable. Listening – People are talking. Engaging – It's called 'social' for a reason. Sharing – Create useful content, value. Selling – The last thing to do, but don't forget to
ask the ask! Funnel to your website.
Reference: http://kamber.com.au/social-media-trends-2014-part-five/
Reference: http://www.getspokal.com/why-2014-is-already-the-biggest-year-for-content-marketing/
Reference: http://wearesocial.sg/blog/2014/04/social-digital-mobile-china-2014/
Working the platforms
Tumblr Dashboard
YouTube
Apps
The Travel Experience Researching Booking The Trip Afterwards
What Matters: Engagement Conversation Listening Learning And, grow your business
What Matters: Shareable posts – events, news, hashtags Branding – what you stand for, values Engaging – questions, salutes Success stories Frequency Culture of the platform Service Honesty, credibility, authenticity
What does it cost
Social media are mostly “free” platforms, but they do require investment:
$500 for a Facebook Page $500 for a Twitter account
Be authentic, be a trusted source, be social.
Costs
Advertising on Facebook, Twitter, LinkedIn can be effective, but ...
Don't buy followers Do share good stuff and grow organically Do it yourself and be real Do change your passwords
GoalsSocial media is effective if you consider what you
would like to accomplish and work to goals.
Get more “likes,” get more RT's, shares, comments.
Get more leads.
Measurement Consider a social media management tool
such as Hootsuite. Facebook Insights on Pages are useful, though
the platform is not the free lunch it once was. Open a Twitter account and get access to
analytics.
My Social Social Media News NY http://socialmedianewsny.com Travel Blog http://bickersonstravel.tumblr.com @krochmal on Twitter http://twitter.com/krochmal YouTube channel http://youtube.com/mmkrochmal Professional http://linkedin.com/in/mokrochmal
And many, many more
