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Travels And Tourism Subject : Service Marketing Made By : Surabhi Agarwal Eram Khan Apoorv Gautam Manish Kumar Ashish Khanna
Aarti
Tourism is travel for recreational, leisure or
business purposes. The World Tourism Organization defines tourists as
people "travelling to and staying in places outside their usual
environment for not more than one consecutive year for leisure, business
and other purposes".
About The Industry
• Tourism has become a popular global leisure activity.
• In 2010, there were over 940 million international tourist arrivals worldwide, representing a growth of 6.6% when compared to 2009.
• International tourism receipts grew to US$919 billion (€693 billion) in 2010, corresponding to an increase in real terms of 4.7%.
Most Loved Destinations• Tourism is important and in some cases vital for many
countries, such as • France, • Egypt, • Greece, • Lebanon, • Israel, • the United States, • the United Kingdom, • Spain, • Italy, • Thailand, • The Bahamas, • Fiji,• Maldives, • Philippines and the Seychelles.
The Research
• Research Objective : Study the Consumer Behavior With regards to Travel And Tourism.
• Research Problem : How Modernize is Travelling Habits of the people ??
• Sampling Plan – Sampling Size : 100 Sampling techniques : Through
Questionnaire
Age group
33%
47%
17% 3%
Age Group
Below 20 20-25 25-30 Above 30
Gender
57%
43%
gender
Male Female
Occupation
72%
11%
15%
2%
Occupation
Student business Service Housewives
Income Level
13%12%
1%
10%
2%
62%
Income Group
Upto 5 lac 5lac-15 lac 15 lac -25 lac25 lac -35 lac Above 35 lac Not Presently
No. Of Trips
Once In a Year36%
Once in 6 months20%
Once in 3 months13%
every Month
21%
every Week10%
Trips
Planning
69%
31%
Planning
By Yourself Through Travel Agent
Purpose
57%
14%
18%
5% 6%
Purpose
Family Vacation Adventure BusinessSpiritual Religious
Mode Of Transportation
Preference 1 Preference
2 Preference 3 Preference
4 Preference 4
0102030405060708090
100
ShipAirplaneBusTrainCar
Destination
Hill Station50%
Deserts13%
Beaches5%
Historically Significant
Place8%
Commercially busy Places
23%
Destination
International Travels
Yes32%
No68%
International Travels
Companions
family59%Friends
18%
Col-league
s2%
Alone21%
companions
Accommodation
Expensive Hotels64%
Economy Hotels25%
Resorts11%
Duration
Duration
1-2 Days3-5 days A weekA FortnightA Month
30
18
13
11
28
Membership Of Holiday clubs
yes21%
no79%
Membership club
Use travel web.
none76%
some times23%
every time1%
How often
None77%
Sometimes23%
Use of travel Sites
Spending
Upto 5,00010%
5,000 - 15,00024%
15,000 - 25,000
16%
above 25, 00050%
spending
World tour
Yes73%
No27%
World tour
Analysis
• Way of Travelling Still Stays the same.
• Online travelling Websites need to market more in order to become a part of People’s Holidays.
• Travelling is Synonym to “family time’’ for most of the people.
• Most Preferred Destination are “ Hill Station”.
• People look for cost-effective travel options.
• Very few people Go for Holiday Clubs Membership.
WONDERS OF THE WORLD
