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Ed Morrison Purdue Center for Regional Development January 2014 TRANSFORMING THE UNIVERSITY USING STRATEGIC DOING TO ACCELERATE INNOVATION AND TRANSFORM THE UNIVERSITY 1

Transforming the University January 2014

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Universities are facing major challenges, even upheaval. How can these institutions transform themselves? Traditional approaches to strategic planning don't work very well in the Academy. Strategic Doing presents an alternative.

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Page 1: Transforming the University January 2014

Ed MorrisonPurdue Center for Regional Development January 2014

TRANSFORMING THE UNIVERSITYUSING STRATEGIC DOING TO ACCELERATE INNOVATION AND TRANSFORM THE UNIVERSITY

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Page 2: Transforming the University January 2014

THE STARTING POINTTHE CHALLENGES WE FACE

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Page 3: Transforming the University January 2014

COMPLEX MESSES OVERWHELM US

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Page 4: Transforming the University January 2014

LIVING WITH COMPLEXITY: WHAT TO DO?

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MEETING THE CHALLENGESSOME TESTIMONIALS

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Page 6: Transforming the University January 2014

RAGU ATHINARAYANANCHAIR, DEPARTMENT OF TECHNOLOGY LEADERSHIP & INNOVATION PURDUE UNIVERSITY

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emphasis

Strategic Doing has brought our faculty together to work toward a common goal, in a department that recently underwent a merger.

Challenge: Merged Department

Page 7: Transforming the University January 2014

RENA COTSONESASSISTANT VP FOR REGIONAL ENGAGEMENT NORTHERN ILLINOIS UNIVERSITY

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Decision-making in higher education institutions is infamously slow, with multiple layers of approvals and an emphasis on the need for new resources. Strategic Doing's focus on what we could, should and will do with the existing talents, resources and authority of the people in the room at the time breaks people free of that limited thinking and helps them move forward in real time.

Challenge: Aerospace Cluster

Page 8: Transforming the University January 2014

JANYCE FADDENEXECUTIVE IN RESIDENCE, SCHOOL OF BUSINESS UNIVERSITY OF NORTH ALABAMA

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Strategic Doing has proven to be very effective. In a few hours each of 6 cross functional teams of professors, students and staff set a plan that all agree will advance the University of North Alabama's College of Business.

Challenge: College Strategic Plan

Page 9: Transforming the University January 2014

SHARON GULICKDIRECTOR, ECONOMIC AND ENTREPRENEURIAL DEVELOPMENT UNIVERSITY OF MISSOURI

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Working with small, struggling rural communities and regions presents a number of challenges, not the least of which is a sense of hopelessness and defeat.  Using Strategic Doing we have been very successful in helping them achieve tangible results that re-ignites their belief in the future and their ability to impact that future.  These communities are now in control of their future and are seeing significant, positive change.

Challenge: Rural Development

Page 10: Transforming the University January 2014

CHRISTI BELLDIRECTOR, CENTER FOR ECONOMIC DEVELOPMENT UNIVERSITY OF ALASKA

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When Strategic Doing is incorporated into the culture of an organization it is possible to not only drive new innovation and more rapidly achieve desired objectives, but at the same time energize a team or teams to achieve more with less individual effort. Those that approach Strategic Doing as a practice will learn new strategic approaches and tools to more effortlessly manage growth or strategic change of an organization.

Challenge: Economic Development

Page 11: Transforming the University January 2014

BRIAN FARKASCHAIR, DEPARTMENT OF FOOD SCIENCE PURDUE UNIVERSITY

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emphasis

Strategic Doing has been a new way for us to look at the planning process. It provides the necessary structure to frame a plan for the future but allows us the ability to work within an environment that is fluid.

Challenge: Incoming Department

Page 12: Transforming the University January 2014

BOB BROWNASSOCIATE DIRECTOR OF UNIVERSITY-COMMUNITY PARTNERSHIPS MICHIGAN STATE UNIVERSITY

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In neighborhoods besieged by complex, wicked problems, Strategic Doing creates hope through the power of taking action with the assets or gifts that we already possess.  In that moment when we combine assets we begin to tell a new story of opportunity and possibility.  Strategic Doing gives us the power to change our lives, our neighborhoods, and our communities.

Challenge: Rebuilding Flint

Page 13: Transforming the University January 2014

UNIVERSITIES IN OPEN NETWORKS

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Start-up firmsVenture investor

and angel networks

Colleges and universities

Provides ideas, incubators

and smart people

Provides capitaland expertise

Acceleratesnew venture investment

Entrepreneurship !EcosystemStart-up firms

Venture investor and angel networks

Colleges and universities

Skilled talent pool

Innovating Growth

Companies

Provides ideas, incubators

and smart people

Provides capitaland expertise

Recruits smart people

Recruits and trains smart people

Provides networkand mentoring to

start-ups

Provides R&D partners

Recruits and supplies

smart people

Provides investment

and generates wealth

Provides technology support and training

Acceleratesnew venture investment

Innovation !Ecosystem

Page 14: Transforming the University January 2014

MEETING THE CHALLENGESCOMPLEXITY REQUIRES AGILE STRATEGY, SIMPLE RULES, FOCUS AND PRACTICE…

STRATEGIC PLANNING STRATEGIC DOING

Page 15: Transforming the University January 2014

CHARTING A NEW PATHPURDUE STRATEGIC DOING WORKSHOPS, 2008-2013

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STRATEGIC DOING IS ACHIEVING SCALE

Page 16: Transforming the University January 2014

THANK YOUEd Morrison [email protected]