ProblemProblem

Hikers, Golfers, Winter Travelers, and your everyday person all travel on many conditions with specific shoes for each scenario

Rarely do you see people carrying multiple pairs of shoes for the events or scenarios that may unfold

Average American: Has trouble golfing in cross trainer shoes Slip or Fall in icy conditions Has trouble hiking if not properly equipped Could benefit from more options

People own too many shoes “Most women own 19 pairs of shoes, some secretly”

Accessibility in shoes has been limited, but it is time to explore shoes full potential…

Possible ScenariosPossible Scenarios

You are at college and your friends want to you to go golfing, but your golf shoes are at home in Cincinnati, OH.

You are walking to class in the winter and the latest winter weather has made you wish you had more traction.

You are hiking after a recent rain and you wish you had shoes to endure the pools of mud.

You are walking down the boardwalk or are a student at Miami University that wished they could transform their boat shoes into sandals.

Transform the TrackTransform the Track

Our transformational shoe line will offer four types of shoes for four types of environmental changes:

Normal Shoes Hiking Shoes Normal Shoes Golf Shoes Normal Shoes Winter Shoes Boat Shoes Sandals

Product DetailsProduct Details

Product Sole Transforms

Shoe Body Transforms

Aqua TitaniumInfusion

Sport ✓ ✓

Blazer ✓ ✓

Ice Pick ✓ ✓

Sand Boat ✓ ✓

Aqua Titanium (Phiten)Aqua Titanium (Phiten)

All of our shoes will incorporate specific materials made with aqua Titanium

This technology increases energy, balance, and blood flow.

TaglinesTaglines

Blazer- “Slip-and-Slide is for little kids”

Sport- “No more double-mulligan's on the 18th hole, stay grounded and improve your score”

Ice Pick- “Crushed Ice Anyone?”

Sand Boats -“Finally guys can wear thongs on a boat.”

Unlike this guy, you could be feeling refreshed after a hike…and maybe keep your balance also!

★The Sand Boat Model doesn’t include a transformational sole.

Hit the LinksHit the Links

Works CitedWorks Cited

http://www.phitenusa.com/t-aqua.aspx

http://www.phitenusa.com/t-energy.aspx

http://www.reuters.com/article/idUSN0632859720070910

http://cache.boston.com/universal/site_graphics/blogs/bigpicture/tough_02_02/t10_17823243.jpg