1. Transform Your Career with AIPMM Certifications
2. The Hub Of All Things Product ManagementAssociation of
Product Marketing & Management www.aipmm.com
3. Association of International Product Marketing and
Management With members in over 65 countries, the AIPMM is the
worldwide certifying body of product team professionals The only
organization that addresses the entire product life cycle
(inception to obsolescence) throughout any industry Presently has
offerings in North America, Europe, Middle East, Australia and
Southeast Asia Membership benefits include eligibility for the
certification programs, discounts to AIPMM events, and access to
the career center, peer forums, tools, templates and
publications
5. What We Will Discuss Why Get Certified What Is The
Certification Process What Others Are Saying Training Prep Course
Previews Q&A
6. Why Get Certified 1. Enhances your credibility and
reputation.
7. Why Get Certified 2. Validates your expertise and
abilities.
8. Why Get Certified 3. Grants a globally recognized mark of
distinction.
9. Why Get Certified 4. Enhances opportunities for career
advancement.
10. Why Get Certified 5. Connects you with experts and thought
leaders.
11. Why Get Certified6. Strengthens your influential and
collaborative skills.
12. Why Get Certified 7. Demonstrates commitment to your
profession.
13. Why Certify Your Team
14. 1. Enables smarter decisions, better results.
15. 2. Enhances team effectivness by aligning key
activities.
16. 3. Strenghtens your companys product portfolio.
17. Certification Process
18. Eligibility Criteria In order to apply for an AIPMM
Certification Examination, candidates must have: At least one year
of experience in the field of product management (or its
equivalency) Completed an acceptable course of study Must be an
AIPMM member
19. Certified Product Manager (CPM) Understands the process and
deliverables for championing great products Able to manage products
throughout the product life cycle, from inception through to
launch. Effectively orchestrates internal activities to ensure the
best possible product outcome.
20. CPM Certification Exam Closed-book exam Comprised of 120
multiple-choice and a few essay questions in the following key
areas: Tools & Measurements [5%] Strategy [10%] New Product
Development methodology [10%] Teams, People & Organizational
Issues [15%] Marketing Research, Business Plans & Documentation
Processes [25%] PLM (product lifecycle management)with an emphasis
on effective, real-world decision-making [35%] Passing score is 74%
Total time allowed for exam: 2 hours For more information about the
certification exam, go to CPM Certification Exam.
21. Recommended Certification by Role
22. What Is ProdBOK?
23. Sets A Global Standard Introduces the steps of a product
life cycle Describes widely accepted techniques and methodologies
Identifies key terms, deliverables and essential tools Description:
Amazon.com Keyword: ProdBOK
24. Seven Phase Product Life Cycle
25. What Is A Product?
26. A good, service or combination of both
27. What Others Are Saying About AIPMM Certifications
28. Testimonials "Thanks again for a wonderful workshop. I am
really pleased with the CPM/CPMM certifications. Its fantastic to
have an official third party validation of my skill set in product
management and product marketing that I can show prospective
employers. The certifications have differentiated me from other
candidates and have helped me get additional interviews.
Furthermore, I believe they were instrumental in helping me get an
outstanding job offer last week!" - Michael Jouaneh, MBA, CPM,
CPMM
29. Testimonials There is definitely a sense of pride in
knowing that I proved to myself and others I know the best
practices for Product Management. In addition, recruiters have said
it makes my resume stand out from the rest. - Holly Hansen, CPM,
CPMM
30. Testimonials "The exam itself was a challenging (and
humbling) experience. It measures thorough understanding of the
essential product management principles. I will certainly recommend
it to others, and look for certified candidates when I hire product
managers. Congratulations to AIPMM on setting a longneeded bar to
measure competence in this field!" - Linda Merrick, CPM
31. Testimonials "The exam itself was a challenging (and
humbling) experience. It measures thorough understanding of the
essential product management principles. I will certainly recommend
it to others, and look for certified candidates when I hire product
managers. Congratulations to AIPMM on setting a longneeded bar to
measure competence in this field!" - Linda Merrick, CPM
32. Some of our clients:
33. COURSE PREVIEW
34. Why Attend A Training Prep Course 1. Fully prepares you for
certification. 2. Expands your skills and knowledge. 3. Master the
product life cycle and planning process. 4. Understand the process
to align business, marketing and product strategies. 5. Obtain
product life cycle management productivity tools.
35. CPM Course Description Covers advanced strategies and
methodologies to plan and manage any product throughout each stage
of its life cycle. This includes a review and practice questions to
fully prepare participants to take the CPM certification exam.
Course includes: 14 hours of instructor-led review Course handbook
Practice exam questions 12-month AIPMM membership ($125 value per
person) CPM certification exam fee extra ($395 per person)
36. CPM Prep Course Outline DAY TWODAY ONE IntroductionUseful
ToolsWhat is Product ManagementMarketing MixProduct
LifecycleProduct PositioningUnderstanding Goods & ServicesValue
CreationProduct DecisionsExam Review & GuidelinesStrategic
PlanningCPM Certification Exam
37. Who Should Attend Self-taught product managers seeking to
validate their expertise and expand skills People with limited
experience spearheading product teams Senior managers having
trouble getting the results they want from their product team
Anyone seeking formal product marketing and management training and
skills
38. Upcoming Courses: 2014: - Certified Product Manager
February, 12-13 Zagreb, Croatia March, 27-28 Belgrade, Serbia April
3-4 Istanbul, Turkey-Certified Innovation LeaderFebruary, 10-11
Zagreb, Croatia March, 25-26 Belgrade, Serbia April 1-2 Istanbul,
TurkeyCONTACT: Martina Andricevic Vesper Vixen Group mandricevic
[at] marketing-expert.eu VESPER VIXEN GROUP
39. Key Takeaways AIPMM credentials are world renownedValidates
your expertise to guide decisions Demonstrates your teams
competence Builds managements confidence levelEmpowers high
performing product teams
40. About trainer Hector Del Castillo Senior consultant with
over 15 years of experience transforming products to wealth for
technology-based companies AIPMM Body of Knowledge (ProdBOK)
Contributor Established companies -Jet Propulsion Laboratory,
Lucent Technologies, MEI Technologies Small companies and startups
-Nextone Communications, Smith Micro Software Launched 30+ Products
for global deployment -HW/SW, Telecom, Enterprise Mobility,
Information Security Services, Professional Development Certified
PMP, CPM and CPMM University of California at Santa Barbara, MS EE
University of Texas at El Paso, MS EE, BS EE