Training Google Analytics Basics

Patrick Bertjens

Training Google Analytics Basics

1. Why Google Analytics?

2. Ways to measure

3. Logging in to Analytics Account

4. Navigating Analytics4.1 Menu4.2 Dashboard4.3 Working with Date Ranges4.4 Export4.5 Segmenting4.6 Views4.7 Dimensions - Metrics4.8 Filtering Data

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Training Google Analytics Basics

5. Metrics5.1 Identifying Visits5.2 Hit5.3 Page view5.4 Visits5.5 Unique visitors5.6 New visitor 5.7 Return visitor5.8 Avg. Time on Site/Page 5.9 Pages/Visit5.10 % Exit5.11 Bounces5.12 Direct Traffic5.13 Referrers 5.14 Keywords

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Training Google Analytics Basics

6. Visitors Reports

7. Traffic Sources Reports

8. Content Overview Reports

9. Strategy Analytics9.1 Segmentation9.2 Custom Reports9.3 Clickstream Analysis9.4 Quality Analysis9.5 Profile Analysis9.6 Outcome Analysis

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Training Google Analytics Basics

For more information: patrick@tabeoka.be

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