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Overall Campaign Goals
Continue Trader Joe’s quality brand image
Increase customer awareness and interaction
Demonstrate our passion for customer care
Increase yearly sales
The Big IdeaProducts are made of quality and can be used
for many different occasions that will bring people together
Supporting direct suppliers (local and international)
Excellent customer service
Telling a StoryDisplay and video advertising on ad networks
The images will show a personal story of a customer with their food/beverages
Photos and videos will be shared on social media sites
YouTube
Utilizing SmartphonesCreate a Trader Joe’s
Smartphone application
Include search code option, promotional codes, and instant chat with customer service representative
Customer submitted photos shared to designated hashtag
Google Attributes for Campaign SuccessGoogle AdWords
Health food store Whole market Organic food
$5,000 a day budget
Continued Google AttributesGoogle Analytics to ensure campaign is being
fully implemented
Day-to-day results
Optimize and measure campaign with results
SummaryDisplay and video advertising to further brand
the company
Social media to share inspiring and relatable photos from consumers
Mobile strategy will help the search for location, gaining promotional codes and be a direct communication channel
Google AdWords as a direct response form
Google Analytics as my analysis