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What are the Top 5 Mistakes new private college counselors can make when starting or expanding a practice? Expert, Cyndy McDonald, identifies the 5 mistakes and gives solutions for each one.
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Cyndy McDonald © 2014 www.guidedpath.net [email protected]
Top 5 Mistakes to Avoid When Building a College Consulting Practice
1. Sure you can call me at 10:00 pm!
Setting professional boundaries can be a challenge. Respect
your students and yourself by setting professional boundaries
with your clients.
2. I wanna hold your hand….
Finding the balance between providing professional expertise and
becoming a babysitter is key to success as a business person &
educator.
3. Thinking post it notes + a source book = an organizing
system.
Don’t work harder, work smarter. Make a plan for
organizing your practice using online resources. Combine
organization with college planning and you have a winning
combination.
4. Dedicating too much time to a student yields an
hourly rate of $5.00
Don’t under value your services. Set your rates after
canvassing your community for charges of other
professional services and use those rates as a
comparison for setting your rates.
5. Considering a website as a complete marketing plan.
In today’s world, a website is essential, but it cannot be the only marketing
tool you use. Set up a comprehensive marketing plan to spread the news
about your practice.
