Top 3 Digital Marketing Changes Industry Experts Expect In 2015

Top 3 Digital MarketingChanges Industry Experts

Expect In 2015

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‘Digital is occupying a bigger mind share. Advertisers:

measure online conversions but also build your brand,

as consumer still needs to trust you.’

Sree Vijaykumar

MD, TradeBriefs



‘Digital Marketing to be less spam, more consent

driven.’

Punit Modhgil

Co-founder, Octane.in



‘Digital marketing is a coin with two sides. If you

cannot keep your end of the bargain, then it's

unrealistic to expect the agency to deliver results

that you expect from digital marketing.’

Reema Prasanna

Director, Briefkase



‘No one seems to be happy with the internet speed.

When speeds improve, consumption of digital media

(especially with videos and photographs) will go up.

Also, brands need to appreciate the power and value of

content marketing.’

Ajay Jain

Author, Photographer, Journalist, Traveler



‘If at all there’s change in 2015 - It must be pointed

towards Winning Trust & Confidence, Creating

Transparency & Empowering Customers To Act.’

Nithyanandan Ramakrishna

Lead Trainer at Digital Vidya, Email Marketing



‘From #HolidaysAreIn - The gift that I want from Twitter

as a #DigitalMarketer:

Additional text box for mentioning connections and

followers Help me filter out the unwanted/junk profiles

Auto-suggest Hashtags & Handles Relevant to my

post’

Chirantan Ghosh

Head: Communications, DES



‘Digital and Social Media agencies should get better

retainer fees. Brands need to loosen up a bit on social

media.’

Sanjay Mehta

Joint CEO, Social Wavelength



‘India should have more companies and agencies

adopting technology and we should move towards

an economy of DIY when it comes to Technology’

Bhupendra Khanal

CEO, Simplify360.com



‘BigData analytics should become a more visible part of

business strategies driving real time marketing

decisions’

Mohit Garg

Product Manager,

Adobe Marketing Cloud



‘Programmatic buying that people have been talking

about will take over most of the display spends

therefore technology driven agency trading desks and

consolidated programmatic buying by clients will grow.’

Manish VijEntrepreneur and Investor, Digital Media

and Consumer Internet



‘Fragmentation of media, growth of location based

search and local marketing & rise in fraud is what is

expected in 2015.’

Dr. Vikram VenkateswaranMarketing Business Partner for Digital Business

Services, Dell



‘Stop thinking digital as Facebook & Google only, it’s

about building an ecosystem in a company where

the management believes in it and support the

marketing team to deliver the result.’

Himanshu Arora

Marketing Mafias, SocialPanga.com



‘With the advent of many tools, digital marketing is

taking a turn and more and more targeting is being

used.’

Saurabh MathurFounder, Connecto.io



‘More than ever, it’s all about videos. Video is going to

be de facto medium for websites and text is going to be

almost dead by 2017.’

Avijit Arya

Chief Mogul, President & CEO @InternetMoguls



‘Trend of Affiliate Marketing to become stronger and

Cashback & coupon sites to become an integral part of

Digital Marketing budgets.’

Swati Bhargava

Co-Founder, Cashkaro.com



‘Mobile Commerce and Content Marketing will gainimportance. Also, there will be convergence of social

media and email marketing.’

Braj Mohan Chaturvedi

Digital Marketing Consultant

‘Clear Consumer laws in India for Content sites andintermediaries’

Ravi Trivedi

Founder, Srijan Capital

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Top 3 Digital Marketing Changes Industry Experts Expect In 2015