Supporting Behaviour Change By

Translating Personalised Activities into Measurable Benefits

Smart life

introduction

Hi!

•  I’m Maurice Mulvenna, a Prof in Computer Science at the

University of Ulster •  My background is artificial intelligence •  Generally I split my time teaching, researching, and

consulting with local organisations and businesses •  Research assistive technologies •  Clear and unmet need for our solution as identified from

reviewing literature and consulting with medical staff •  Current progress includes the needs identification, formal

review and focusing on identification of requirements of solution

our team

•  Maurice Mulvenna / artificial intelligence

•  Jonathon Smyth / app development

•  Adrian McCann / diabetes self-management

•  Karen Kirby / psychology •  Deirdre McCay / dietetics •  Our collaborators

–  WHSCT, Altnagelvin Hospital

problem

•  Obesity claimed to be the world's largest single cause of mortality and morbidity in 21st Century with 40% of UK obese by 2025

•  Main causes are sedentary lifestyle with easy access to low-cost, high-fat food

•  Problem is how to build engagements with the pre-diabetic obese to bring about sustainable change in lifestyle behaviour

•  Paying customer is health trust but user is overweight person (This is a society must-have but a user nice-to-have)

•  Costs to health service to double in next 25 year (‘Diabetes threatens to bankrupt the NHS’ – Guardian 2012)

our solution

•  Software-based system to support lifestyle modification

•  Prompting, activity monitoring, feedback for users

•  Activity reporting, assessments, engagement for healthcare staff

•  Services available through social media channels accessible to low-income consumers at times that suit their lifestyles

•  Based on cognitive behaviour theory using understanding of habits, beliefs, attitudes feeding into behaviour analysis algorithm that builds personalised feedback profile

•  Trusts will pay to see measurable, healthcare benefits hitting bottom line

competition

•  Current solutions suit only well off, healthy, ‘worried well’ •  Our unique selling point is algorithm’s efficacy in sustaining failure

free engagement

funding

•  Seeking £29K for 1 year proofing period –  19K Development, comprising Custom web

platform, Universal iOS and Android app with New custom interface, Social Login, Device Syncing, User Profiles, Ratings/Reviews, Integrated with a website

–  5K IP, comprising patent searching and patent application strategy and PCT

–  5K POC, comprising local engagement with health trust clients in 2014

•  …then Angel Investor ready