PREMIUM SWISS MADE

BRAND

EXQUISITE CRAFTMANSHIP

PASSION FOR

DETAIL

AIM AT:1. STYLE2. ATTITUDE3. POWER

REFLECTS:1. VALUES2. CONFIDENCE3. UNIQUE

IDENTITY

COMPETITION FROM SWISS

OMEGA, ROLEX, TISSOT & TAGHEUER

BRAND VALUE ORIENTATION

RETAIN MARKET

LEADERSHIP

GAIN PREMIUM

CUSTOMERS

“SYMBOL OF SUCCESS” “FEELING OF LOVE”

9 % SHARE OF WALLET FOR CONSUMERS

PUSH MARKE-TING TACTICS

VALUE FOR MONEY

XYLYS EMBRACES & APPEAL TO PEOPLE, ORIENTED TO GLAMOUR

& FASHION, SPORTS AND FUN, POSITION ON PSYCHOLOGICAL

NEEDS OF CONSUMERS

MAKINGINDEPENDENT

INFLUENCEEXCITING

SELF RELIANTLEADERS