theU.net - Network Capabilities

Jeremy Friss

National Sales DirectortheU [email protected]. 646.274.9431

233 Broadway / 21st Floor / New York, NY 10279

Introducing theU.net Immersive Student Advertising Network

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theU Network is composed of leading websites with contextually relevant content catering to the college audience.

Our sites are powered by a unique & actionable wallpaper advertising system. This patent pending “immersive” wrap-around advertising platform delivers greater impact and generates higher click through rates in comparison to traditional banner placements.

We reach a broad network of consumer segments across the sites within our network:

• Enrolled College and Graduate Students• College-Bound High School Juniors and Seniors• Recent Graduates/Alumni• Parents

Innovative, relevant solutions for reaching your target audience…

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theU Network “immerses” users in your messaging, with your creative seamlessly placed across our extensive network of top college destination websites.

Via actionable wraparound advertising, brands get the best of both worlds: these large format, 1200x600 units immediately impact web visitors, while the ability to click-through allows interested users to act on direct response offers or continue engaging with your brand.

Together, our network of leading sites reaches8,000,000 unique visitors per month:

• theU Network is composed of sites that occupy every position within the college market.

• Reach students while they're gaming or studying, impact alums catching up on news – or generate leads from parents researching financial aid .

• Our network covers every passion point and delivers true 360-degree brand immersion.

Place actionable wraparound advertising on the top student sites

Immersive ad unit

Web site

theU.net / 233 Broadway / 21st Floor / New York, NY 10013 / 646-792-13694

Network Demographics


collegeOTRThe leading campus blog network

750,000 unique visitors/month

3,000,000 monthly page views

theU.com Online video tours of college campuses

250,000 unique visitors/month


theU Network Sites (Owned and Operated by theU.net)


theU Network Sites (Publishing Partners)

Bleacher ReportCollege sports news and community

1,500,000unique visitors/month

7,500,000monthly page views

CO-ED MagazineMale-oriented college lifestyle blog




theU Network Sites (Publishing Partners)

Book RagsStudy guides and reference materials



College ConfidentialCollege advice discussion forum

750,000unique visitors/month


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Immersive advertising separates your brand from the clutter.

As web users grow more and more oblivious to traditional banner advertising, theU.net’s “immersive” actionable wallpaper provides for unique and compelling messaging, delivering click-through rates as high as 12% and greatly improving brand recall.

The graphs below illustrate findings from a recall survey and click-through audit from recent advertiser campaigns placed across theU Network. These results demonstrate the increased efficacy and improved ROI generated by the immersive advertising platform.

Immersive advertising outperforms traditional banner ads

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Immersive Advertising Unit1200 pixels wide and stands 600 pixels tall, with web site content positioned 70 pixels from the top of the unit, and 100 pixels from the right and left hand sides of the unit.

This layout allows advertisers to implement large format creative that “immerses” visitors in messaging, without diluting the user experience.

Traditional Banner Advertising Units728x90 IMU 160x600 IMU 300x250 IMU

Ad RoadblocksAdvertisers can utilize roadblocks to take advantage of all available site inventory and combine the power of immersive, wraparound advertising with traditional banner placements

Ad specifications and details

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Additional Opportunities: Lead Generation/Direct Response

Online Lead GenerationOur fixed cost-per-lead pricing includes media strategy; creative development and production; trade name management; real-time reporting; real-time campaign optimization; lead verification; lead delivery and more.

Co-RegistrationCo-registration allows advertisers to reach unique visitors and engage them in the right place at the right time. Using an advanced targeting technology as well as sophisticated media planning and buying capacities, theU.net generates top response for our partners by placing offers in transactional areas, with websites that consumers trust.

Email MarketingEmail Marketing is a powerful tool that can be used to reach new prospects, or remarket to existing contacts. From creative development to functionality testing, theU.net provides a full suite of Email Marketing tools.


Via theU.net’s owned and operated property, collegeOTR.com, the leading campus blog site, sponsors are able to reach students on campus as well as online - in highly targeted environments relevant to everyday campus life.

OTR maintains an extensive network of students reps contributing content to our site on a daily basis

Reps are available to assist with the deployment of advertiser sponsored on-campus, grassroots promotions. Our student reps can be activated to generate buzz for your brand via viral, peer to peer word of mouth marketing.

On-campus grassroots tactics available include postering, flyering, sample distribution, chalking, and tabling/customer acquisition.

Achieve optimal reach and frequency for your brand message through the seamless and strategic integration of offline and online media tactics.

Additional Opportunities: On Campus Promotions with collegeOTR

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Case Study #1

Challenge: To increase awareness for various DELL products among college students, with special focus on driving traffic to DELLCollegeGamingLeague.com

Solution: Delivered a combination of Immersive wraparound and traditional banner ad impressions across theU Network websites and created/hosted viral video promoting DELL hardware.

Results: Drove over 150,000 unique new visitors to DELLCollegeGamingLeague.com Viral video was viewed 250,000+ times over the course of the campaign.

“The team at theU has done a great job creating a fun, innovative solution to the challenge of cutting through media clutter to get the attention of the 17 – 22 YO audience.“

- Natalia Cox, Student Marketing Director -

DELL University

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Case Study #2

Challenge: To assist with the recruiting efforts of the Army National Guard by delivering a volume of qualified and interested leads.

Solution: Leveraged theU Network websites to run a media campaign that highlighted key benefits for joining the Guard (i.e. deferment of college-related expenses and loans). Created, hosted and managed custom splash page where users could opt-in and provide their contact information to receive future communications from the Guard.

Results: Delivered 10,000+ qualified student leads over the course of a 45-day flight. High-quality lead volume from targeted student sites helped increased conversions for the client.

10,000 qualified leads delivered in 45 days for the National Guard.

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Case Study #3

Challenge: To increase awareness and interest for the GM College Grad Discount Program among graduating college seniors nationwide.

Solution: Utilized all available site inventories across theU Network to deliver a high frequency of Immersive wraparound, traditional banner, and roadblock impressions.

Results: Informed millions of graduating students about GM’s College Grad Discount Program. Campaign delivered an extraordinarily high click-through rate of 5.2%.

Millions of students successfully messaged by GM and made aware of a special discount on autos.

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Challenge: To drive high volume of applications on various campuses nationwide for the Citi Credit Card for College Students.

Solution: Recruited, trained and managed a team of student reps to collect student credit card applications on college campuses nationwide. Created and deployed a local College Discount Card program to offer as incentive to students for signing up.

Results: Our team of student reps collected new credit card applications for the client. Established relationships with over 10,000+ local and national companies for inclusion in College Discount Card program.

Case Study #4

“theU developed an extremely unique and fresh program for Citi. They understand the nuances of the student marketing business and were able create an effective program which students responded to. We look forward to a long partnership.“

- Ted Stauderman, VP

Marketing – Citi Cards

Education

theU.net - Network Capabilities