Tuesday rating 524.000

Source: CIM Audimetrie South; live + vosdal; La Une; 20-12-2011 / 10-04-2012

Total viewers 4+ guests

Rating = average result / program

Cover 10’ cons = cumulated result after 17 programs

(Tuesday & Saturday)

Cover

Saturday rating 96.500

2.690.000

Source: CIM Audimetrie South; La Une; % TV share; live; Tuesday on daypart « The Voice »

PRP 18-54 15-34 years

11 10

29

34

Nov-Dec 2011

The Voice

Source: CIM Audimetrie South; live + vosdal; La Une; broadcast on Tuesday; 20-12-2011 / 10-04-2012

Profile Affinity

index

Women 60%

SG 1-4 56%

15-54 59%

15-34 24%

Women

18-54

118

18-54

SG 1-4

118

PRP

18-54

112

Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: CIM Audimetrie South; La Une; PRP 18-54; live+6=> 03/04; live + vosdal (10/04); breaks

around « The Voice »

Average rating 10% 2 pivotal

breaks / progr.Average GRP cost

Total GRP’s3 or 4 in-program

breaks

92commercial

breaks

916

950 €

(reference target PRP 18-54)

Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011

Blinds & Battles : 5.100 average viewers / TV show

Live shows : 16.500 average viewers / V Reporters Web Show

Source: Cim Metriweb

Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: Facebook

65.300fans

Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: Tweetwallpro

20.000followers

Tweets / show (live)

12.500

Total tweets

152.000

Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: RMB online survey (Ant research); Belgium South; 28/03-01/04/2012; 15-54 years

(PRP 18-54 = 45%)

47%have heard of

"The Voice Belgique"

on the radio

Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: RMB online survey (Ant research); Belgium South; 28/03-01/04/2012; 15-54 years;

94%

(PRP 18-54 = 92%)

(% people who know « The Voice Belgique »)

Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: RMB online survey (Ant research); Belgium South; 28/03-01/04/2012; 15-54 years;

base = people who know The Voice (total awareness)

73%

(PRP 18-54 = 72%)

(% people having followed at least one show

on TV, radio or the website of RTBF)

Copyright Stephane Laruelle