The VIVA Approach:Fundamentals in Charity

Event Planning

Millions of urban-dwelling women participate in some form of charitable fundraising one way or another, whether for their children’s school, their church, or their favorite museum.

Charitable volunteers who dedicate time and resources to fund raising have had no place – no centralized repository of useful information, on

how to successfully raise more money.

Vivanista is dedicated to helping philanthropic women through sharing of fund raising best

practices and as well as lifestyle insights that enable members to live well while doing good.

Problem:

Ineffective: According to a 2007 study conducted by Charity Navigator, for every $1 raised through a charitable event, $1.33 is spent on expenses

Inefficient:Fundraising volunteers – those millions of women who reach out to help others, reinvent the proverbial wheel when creating a fundraiser.

Solution: VIVA Approach

Vivanista provides the step-by-step tools to produce efficient and effective fund raisers

–Structure for planning and implementing a successful event

–Templates to support the fund raising effort

VIVA 4-Step Approach

Vision

Implement

eVent

Analyze

Vision

1. Set Goals– Quantitative: Financial impact on nonprofit– Qualitative: Warm Glow, Community Outreach

2. Make a Plan– Expectations– Timeframe– Partnerships

3. Formulate Budget– Revenue – Expenses

VIVA Step 1:

“We may affirm that nothing great in the world has been accomplished without passion.”

- George Wilhelm Friedrich Hegel

Implementation

• Committee– Leadership– Job/Committee responsibilities– Interrelationships

• Action Plan– Timeline – Expectations

• Sponsorships– Corporate– Individual

• Marketing– Press relations– Graphic design– Invitation– Program

• Auction– Live– Silent– Fund In Need

• Regulations– Local municipality– State/Federal

VIVA Step 2:

“Vision without action is a dream. Action without vision is simply passing the time. Action with Vision is making a positive difference.” -Joel Barker

eVent

• Production considerations

– Week before• Keeping all parties

informed• Contingency planning

– Day of• Setting expectations• Volunteer management

• Attendee considerations

– Keeping in touch

– On-site Registration

– Post-event Appreciation

VIVA Step 3:

“Teamwork is the ability to work toward common vision” -Andrew Carnegie 

Analyze

• Final Report– Goal achievement– Successes– Opportunities for

Improvement– Budget comparison to

actual– Attendance

• Plans for moving forward

• Staffing recommendation

• Succession planning

VIVA Step 4:

“Failure is only the opportunity to begin again, only this time more wisely.” -Unknown author

Summary

• Put together a realistic, conservative Vision

• Implement a plan with milestones

• Rehearse the actual eVent beforehand

• Analyze the results after the event is concluded

WWW.VIVANISTA.COM

New Website Launching September 2009