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Transmedia presentation prepared for the OLA Superconference 2014
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TRANSMEDIATHE UNIVERSE OF DIGITAL LITERACY
OLA SUPER CONFERENCE January 2014SESSION 1206
PRESENTED BY:BRENDA ROBERTSLESLIE HOLWERDA
#OLASC14
Scan to access Universe of Digital Literacy: Transmedia
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Binder ID: 882479
ASH SAROHIA (VP CREATIVE DEVELOPMENT PCB - INFEX)
“The worlds of games, films, and television are merging, and how people are consuming content is becoming more sophisticated.”
SUE THOMAS Wordpress
“Transliteracy is the ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks.”
TRANSLITERACY TRANSMEDIA
MULTIPLATFORM CROSS PLATFORMMULTILITERACIESMULTIMODALITY
DIGITAL READING
Google Books
Follett Shelf
Overdrive
KOBO
KINDLE
Apps
...
WHAT DOES TRANSLITERACY LOOK LIKE?• Interactive online text
• TV show synchronized to online activities
• Hard copy text combined with online links to audio and video files
• Combined text and social media experience
• Combination of game, text, animation and sound
• Book based marketing campaign and spin-offs
• Augmented Reality (AR)
• all of the above
Interactive Online Text - Pop-it - iPad book
TV show synchronized to online activities
Hard copy text combined with online links to audio and video files
Combined text and social media experience
The Hunger Games: Using Social Media Marketing to Bring Fiction to Life
http://www.inanimatealice.com/episoInanimate Alice
Combination of game, text, animation and sound
Book based marketing campaign and spin-offs
Augmented Reality (AR)
WHERE TO LOOK
• Flickr
• Vine
• Tumblr
• Blogs
• Websites
● Youtube
● Podcasts
● Video Chats
● Video Games
TUMBLEBOOKSTUMBLEREADABLES
GERONIMO STILTON
THE MAGNIFICENT 12INFINITY RING39 CLUESSPIRIT ANIMALS
INANIMATE ALICEFLIGHT PATH By Kate Pullinger
PATRICK CARMAN
• SKELETON CREEK
• 3:15
• DARK EDEN (app)
Airborn by Kenneth Oppel
Blaire sees Bears from BitLab International
BZRK by Michael Grant
The Creature Department by Robert Paul Weston
Infex from PCB Productions
The Elements Club by Karen Snyder (Historical Romance)
Walking Dead by Robert Kirkman
Wild Cards by Simone Elkeles
The Daring Adventures of Captain Lucy Smokeheart
by Andrea Phillips
Other Transmedia Projects
SELECTION
● School Board Selection Criteria
● Reviews
● Recommendations (student and teacher-librarian)
ACQUISITION
● Equity
● BYOD vs School Library
● Universal access
PROMOTION
● Model
● Book Talks
● Clubs
DEVICES
● -media tool directs device
Other LIVEBINDER RESOURCES● Creation of transmedia
● Sue Thomas
● Transliteracy for Middle Grades
● Transliteracy - online PD
● MOOC
Scan to access Universe of Digital Literacy: Transmedia
Livebinderor Search Livebinders
Binder ID: 882479