The Tool that could Change Everything for Image Consultants

The tool that could change everything 1

The Tool that could

for Image Consultants

Change Everything


What is IITTI?


What is IITTI?

IITTI is a measuring tool that image consultants

can use for their students.


What is IITTI?

What does it measure?Why should we care?




What is IITTI?

What does it measure?Why should we care?

It measures the outcomes of student training in a uniform way.



And you should care because it could change everything.


It brings image consulting more into the

mainstream.


How so?


And that means more business for

you!


Do I have to do extra work to use IITTI?



You actually do less by not having to worry about designing and conducting your own

test at the end of your training.


As we have said, it helps you measure the effectiveness of your training in a

standardized way.


You actually do less by not having to worry about designing and conducting your own

test at the end of your training.


And that makes you look more professional!


How so?

By using a standardized certification testing system instead of your own home-

spun certificate, you eliminate the fundamental conflict of interest issue prevalent in the industry right now.


How so?

The independent test will let you be head and shoulders above and beyond what is

done today.

By using a standardized certification testing system instead of your own home-

spun certificate, you eliminate the fundamental conflict of interest issue prevalent in the industry right now.


Just imagine, you can eventually be able to proudly advertise something like...


"Over 80% of our graduates have successfully passed the IITTI Exam!"



"Over 80% of our graduates have successfully passed the IITTI Exam!"

(Well, of course, only if your training program is any good!)



How will this change the world?


It changes the world in two ways:


Your practice is seen as more professional. HRs will trust your work more because it is not you that says how good you are, but an independent testing body.

1.)



You help further legitimize the field of image consulting into the mainstream.

It changes the world in two ways:

Your practice is seen as more professional. HRs will trust your work more because it is not you that says how good you are, but an independent testing body.

1.)



When the market sees that there is an unbiased measuring tool, it is more willing to commit training dollars.

2.)



Why?


2.)



Why?

Because corporate training is based on what they can measure.


2.)


Again, corporate training is based on what they can measure.


Whatever they can't measure easily, they won't commit money to it because they can't justify its return on investment (ROI).



Just look at the ISO standards, they have helped businesses thrive and grow because everybody is "on the same page".

Whatever they can't measure easily, they won't commit money to it because they can't justify its return on investment (ROI).



Still not convinced about a single standard?



Imagine what the car industry would be like if every brand decided to work their steering wheels differently, or the brake and gas pedals in different positions?!



Unfortunately, this is what the image industry is like today!

Imagine what the car industry would be like if every brand decided to work their steering wheels differently, or the brake and gas pedals in different positions?!


It is not a quality issue but a standard issue.

To move our image industry to the next level, we need to understand that:


AICI has given the world

excellent quality!


Now we need a tool to

standardize it!


Sure, I can convince a few companies to use this standard, but what makes you think there will be

more business?



more business?

It is the so-called "network effect".



more business?

When Company A starts using it, and is seen to have a competitive edge, Company B will follow.




more business?

So will Company C, Company D, and so on.

When Company A starts using it, and is seen to have a competitive edge, Company B will follow.



Any other benefits besides companies?

Job-seekers will benefit when, at the end of the training, they can write this independent test.


They can then take this certificate to any employers and get the credit for it.

Job-seekers will benefit when, at the end of the training, they can write this independent test.

Any other benefits besides companies?


So it is win-win-win for all!


Companies win!


Companies win!

Job-seekers win!


Companies win!

Job-seekers win!

Image people win!


Wow! How can I help to lead this movement?



Join us in advocating for this standard.



This will give you a very good excuse to call up your corporate clients again!




Or write a blog about it!





Or talk to your AICI chapter!

Or write a blog about it!




You can do it informally or...


You can sign up and do it formally...



as an IITTI Associate




and getting your name listed on the IITTI website.

as an IITTI Associate




Tell me more about being an Associate


You will commit to writing a blog once every 6 months, or



making a YouTube video every 6 months, or




making a presentation to your local chapter of AICI, chamber of commerce, or other business groups every 6 months.

making a YouTube video every 6 months, or




Who to contact to find out more?

In Latin America: Lilian Bustamante

In Asia: Christina Ong

In Europe: Riet de Vlieger

In N. America: Deborah King

Lynne Marks

Kimberly Law

Patrick Chun


IITTI (pronounced as "ET")

A non-profit organization

registered in Vancouver, Canada

web: www.IITTI.org

email: [email protected]

Education

The Tool that could Change Everything for Image Consultants