The Tipping Pointor «How little things can make a big difference»

by Malcolm Gladwell

«The Tipping Point is that dramatic moment when little causes drive the unexpected to become expected and propel the idea of radical change to certain acceptance»

"Ideas, products, messages and behaviors spread like viruses do"

Three Laws of Epidemics

Law of the Few

Stickiness Factor

The Power of Context

"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts." 1Law of the Few

Law of the Few

Connectors Social glue that spreads the message.

Mavens Data banks, provide message.

Salesmen Persuade us

Stickiness Factor 2 "…the specific content of a message that renders its impact memorable"

Stickiness Factor

Stories

Concrete

Credible

Emotion

Power of Context 3Epidemics are sensitive to the conditions and circumstances of the time and places in which they occur – the context.

Power of Context

The Good Samaritan Theory Channel Capacity

Two Context rules

Three elements you can create

Law of the Few

Stickiness Factor

The Power of Context

It’s all about right people, with right message, at the right time & place.

Thank you.