Network

Carlos Lopes – São Paulo – Jun/08Carlos Lopes – São Paulo – Jun/08

And Local DevelopmentAnd Local Development

The Social

A system capable of gathering and

organizing people and institutions in

an equal and democratic way, in

order to build new commitments

around common interests and to

strengthen social players for:

Defense their causes

Implementation their projects

Promotion their communities

Concept of Social NetworkConcept of Social Network

Social Network FeaturesSocial Network Features

The Social Network always work an The Social Network always work an determined place (or local)determined place (or local)

The Social Network always work an The Social Network always work an determined place (or local)determined place (or local)

QuarterQuarterQuarterQuarter Group of cities (region)Group of cities (region)Group of cities (region)Group of cities (region)CityCityCityCity

Open SystemOpen SystemOpen SystemOpen System

DiversityDiversityDiversityDiversity

DemocraticDemocraticDemocraticDemocratic

Horizontal LevelHorizontal LevelHorizontal LevelHorizontal Level

Free InformationFree InformationFree InformationFree Information

Social Network FeaturesSocial Network Features

Each member is free to start Each member is free to start or stop participation any timeor stop participation any time

No formalaty (forms, No formalaty (forms, subscription, etc)subscription, etc)

Highly required (cause, size, Highly required (cause, size, resource, ideias, resource, ideias, objetives,etc)objetives,etc)Diversity is more sustainble Diversity is more sustainble than equalitythan equality

No hierarchyNo hierarchyEach menber is the same Each menber is the same level (take into acount level (take into acount competencies and abilities)competencies and abilities)

Any information needs a Any information needs a filter or permissionfilter or permission

Full participationFull participationRegards for diversityRegards for diversity

A moment of group meeting in order to deal with common issues and deliberate about actions

Who they are? What they do and looking for? What are their strengths and weaknesses, their worries and needs??

The moment to propose actions

Make partnership and commitment

The formalization of composition. Planing. Found raising.

The realization of new commitment. Time to do.

Social Network MetodologySocial Network Metodology

MeetingMeeting

IdentificationIdentification

ProposalsProposals

CompositionComposition

NewNew CommitmentCommitment

ActionAction

MediationMediation

StimulationStimulationStimulationStimulation

ParticipationParticipationParticipationParticipation

Attention to group goalAttention to group goalAttention to group goalAttention to group goal

HorizontalityHorizontalityHorizontalityHorizontality

ConexionConexionConexionConexion

Animate the group Animate the group for work togetherfor work together

Take care all participants have Take care all participants have the same oportunities in debats the same oportunities in debats and projects and projects

Take care this principle will be Take care this principle will be followfollowDo not allow vertical relationshipDo not allow vertical relationship

Join ideias, iniciatives and Join ideias, iniciatives and projectsprojects

Take care group pay Take care group pay attention on their objectivesattention on their objectives

A member of Social Network is the mediatorA member of Social Network is the mediator

Culture of AssistanceCulture of AssistanceCulture of AssistanceCulture of Assistance

Emphasis on deficit Emphasis on deficit Emphasis on deficit Emphasis on deficit

Small democratic experienceSmall democratic experienceSmall democratic experienceSmall democratic experience

““Pyramidal” CulturePyramidal” Culture““Pyramidal” CulturePyramidal” Culture

Main Challenges

The expectation of The expectation of receiving benefits receiving benefits

Most people act vertically, Most people act vertically, expecting directions to follow expecting directions to follow Participants tend to point to the Participants tend to point to the

weaknesses of their communities weaknesses of their communities

People has not experience in People has not experience in democratic proceses democratic proceses

Strength the BondsStrength the BondsStrength the BondsStrength the Bonds

Strategy of Investiment in Social Strategy of Investiment in Social CapitalCapital

Strategy of Investiment in Social Strategy of Investiment in Social CapitalCapital

Promote Local development Promote Local development ProcessesProcesses

Promote Local development Promote Local development ProcessesProcesses

Why to Promote Social Network?Why to Promote Social Network?

SocialSocial HumanHuman Environment Environment (respect for)(respect for)

EconomicEconomic PoliticalPolitical

GrowthGrowth

DevelopmentDevelopment

# # GrowthGrowth

DevelopmentDevelopment

Economic GrowthEconomic Growth Increase of GDP Increase of GDP (Gross Domestic (Gross Domestic Product)Product)

34 Social Networks34 Social Networks 100 projects in 2007100 projects in 2007

and a strong feelingand a strong feeling

““Now we know: It is Now we know: It is possible to develop our possible to develop our comunities without politics comunities without politics and economic power. We and economic power. We are our own power. We are are our own power. We are not alone”not alone”

(from many people)(from many people)

Carlos Alberto LopesCarlos Alberto Lopescarlosl@sp.senac.br

Social Network ManagerSocial Network ManagerSenac São PauloSenac São Paulo(55) 11 3236.2255(55) 11 3236.2255(55) 11 9776.4408(55) 11 9776.4408

www.sp.senac.br/redesocialwww.carloslopes1.blogspot.comhttp://www.linkedin.com/in/carloslopes1