#CRS400 1

The Relevance

of Social To

You Today

Neville Hobson

@jangles

February 24, 2015

#CRS400 2

• Communicator

• Blogger

• Podcaster

• Test pilot (shiny new objects)

• Experimenter

• Construction worker

• Visualizer

• Eternal optimist

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I’m a

digital

natural

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This Afternoon’s Topics

1. Trends and observations

2. Cultural and behavioural shifts

3. Shaping the landscape: where are digital and social communication going?

4. How will all this affect you?– And what are you going to do about it?

5. Let’s create a podcast!

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GENERAL TRENDS AND

OBSERVATIONS

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Anyone with an opinion and an

internet connection can influence someone else about the things you

care about.#CRS400

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http://www.gartner.com/newsroom/id/2819918

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People don't care about the

Internet of

Things

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People care about the

Internet of

CaringThings

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http://venturebeat.com/2014/10/12/the-doctor-will-see-you-now-through-google/

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Convergence

Five converging forces –

mobile, social media, data,

sensors and location – are

reshaping our lives and will have

profound effects on each of us

individually, in the workplace and

in our society at large during the

coming decade.

http://www.amazon.co.uk/Age-Context-Mobile-Sensors-Privacy/dp/1492348430

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Imagine going to a meeting with people who do you not know. As you walk into the room, your smartwatch triggers a sensor in the doorway, which now lets everyone in the room know you have arrived. As a portfolio about you flashes in front of their eyes, a quick introduction to each person in the room simultaneously scrolls inside your specially enabled eyeglasses.

“

”http://www.cmswire.com/cms/internet-of-things/a-vision-of-wearable-tech-in-the-workplace-026113.php

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http://www.slideshare.net/kleinerperkins/internet-trends-2014-05-28-14-pdf

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Are We

Too

Complacent?

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CULTURAL AND BEHAVIOURAL

SHIFTS

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You can’t tell anyone anything new any more.

They already

Googled it.

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Of 16-To-24-Year-Olds

Want

http://www.forbes.com/sites/victorlipman/2014/09/22/71-of-16-24s-want-wearable-tech-why-dont-i-even-want-to-wear-a-watch/

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• 80% said wearable technology will be hugely beneficial to people

in their daily lives.

• 30% felt it will promote even more the divide between information

haves and have-nots (or between those with money and those with not enough).

• 50% thought that wearable technology is still years away from

becoming mainstream

• 70% were certain that privacy and information confidentiality

will be a big worry as wearable technology becomes more common.

http://www.nevillehobson.com/2014/07/09/way-ethics-prethics/

Temperature test

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http://www.slideshare.net/sap/99-facts-on-the-future-of-business

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http://www.slideshare.net/sap/99-facts-on-the-future-of-business

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SOCIAL MEDIA AND

BUSINESS COMMUNICATION

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Why Should We Care?

• Social media has

changed how

marketing and

communication works

• It’s an affordable way

to get results

• It’s rapidly growing

• Your peers turn to you

for answers

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=

} Drivers

Enabler

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What is your role in

such a rapidly-evolving

landscape

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Be…

• Relevant

• Measurable

• Valuable

• Entrepreneurial

• Ethical

• Open

• Professional

• Courageous

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This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved.

Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the

license for terms.

Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.

If you have questions or comment arising from your use of this deck, contact Neville Hobson:

+44 7577 997 222

neville@nevillehobson.com

www.nevillehobson.com

@jangles

The Relevance of Social

To You TodayNeville Hobson

@jangles

London, February 24, 2015