THE REAL MEANING OF

ADVERTS

Name of the product: COCA COLA

Picture: There's a man drinking

Message: "Relieves Fatigue" and "Sold Everywhere"

Real message: The solution for your tiredness costs only 5 €

Object published: a lipstick

Name of the product: DIOR

Picture: the face of a beautiful woman

Message: "Dior Addict"

Real message: Who chooses Dior's products

never changes

Name of the product: not written

Picture: an apple

Message: "Think Different"

Object published: Mac computers

Real message: If you buy a

computer Mac, YOU are different from the mass

Name of the product: HITMAN

Picture: a woman laying on a bed

Message: "Beautifully Executed"

Object published: perhaps underwear

Real message: You will be admired also if you

die

Name of the product: CAMELS

Picture: a doctor at work

Message: "More Doctors Camels than

any other cigarette"

Object published: cigarettes

Real message: .....

Object published: a cup of ice-cream

Name of the product: Romeo and Juliet

Picture: ...

Message: "All gone? Now that's a tragedy."

Real message: ...

Object published: a razor

Name of the product: Gillette Mach 3

Picture: ...

Message: ...

Real message: ...

Object published: ...

Name of the product: ...

Picture: ...

Message: "Begin early. Shave yourself"

Real message: ...

Object published: computer games

Name of the product: Playstation

Picture: ...

Message: "..."

Real message: ...

Object published: a smartphone

Name of the product: Samsung

Picture: ...

Message: "..."

Real message: ...

Object published: a beer

Name of the product: Schlilg

Picture: husband and wife

Message: "..."

Real message: ...

Object published: a mixer robot

Name of the product: Kenwood

Picture: husband and wife

Message: "..."

Real message:

Picture: .....

Message: "Don't smoke"

Social Issues Advertising

Object published:

Picture: two sandwiches compared

Message: "Advertising. Reality"

Real message: "Adverts are not true"