Social MediaThe Power of the

Tool!

Where it all started…

Social Media is Worldwide

Global Response??

So What is Social Media?

Social media is content created by people using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media

Say What??

A category of sites that is based on user

participation and user-generated content. They

include social networking sites like Twitter, LinkedIn

or Facebook, social bookmarking sites like

Del.icio.us, social news sites like Digg or Reddit, and

other sites that are centered on user interaction.searchenginewatch.com/define

Social Media WOW – Where to Start?

So What is Social Media?

What is Twitter? Twitter is a social network comprised of short updates, or

tweets You post tweets for your followers to read Your followers post tweets for you to read Platform for the web or your mobile device

– A Network about Everything

So, what’s your social network about?

Nothing.

Nothing.

Everybody’s doing something - we’ll do nothing.

Nothing?

How to Engage in SM?

• Connect to your Audience

• Ask Questions that Invite Discussion

• Be transparent

• Be yourself

• Don’t pretend

• Know your followers; keep in touch with them…

• Highlight content generated by your followers

The Conversation is key• Remember Social Media is a 2 WAY Conversation• BUT - It’s not IM It’s not Texting This is KEY!!

Meaningful Conversation• People may not respond immediately• People can not see your facial expressions• Social Media in many

ways is like e-mail and can be abused

• THAT’S NOT WHAT I MEANT

2-WAY Conversation

The Power of Social Media

• Who remembers this picture?• Flight 1549• Hudson River• Twitter had

the Scoop 1st

• NOT CNN, FOXMSNBC -MajorsNO ONE!!!

Janis Krums who Twittered it from his iPhone, and posted via TwitPic.

Case Study 2Fort Hood Shooting

Where Did People Get Info?Real Time Information

Social Media Backlash - Gap

Mercedes-Benz Tweet Race

and the Winner

Is…

All Fun and Games?

Be Careful!!

Watch what you post

• 70% of hiring managers have rejected applicants due to Online information*

*Microsoft Study

Where do I start?

Start with a Website

Start with Videos

Start with a Blog

Start with a Twitter

Build Your Spot in Social Media

1. Just Do it

2. Start Slow

3. Be Yourself

Just Do It• People think Social Media is Hard

• Remember the “Social” In Social media

• Who has used a guest book?

THAT’S SOCIAL MEDIA

It really isn’t about me…

It’s all about YOU!

THANK YOU!!TOM CLIFFORD

www.tommytrc.com@tommytrc

HIRE ME!!!!