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The palazzograssiteensproject
MuseumNextGeneva, april 2015
You were lying sprawled on the sofa in a jumble of cushions and crumbs. I’m striving for scientific accuracy here and have dispensed with literary flourishes. You had the computer open on your belly. With your right hand you were texting on your smartphone. Two fingers of your lifeless left hand still grasped the edge of a battered chemistry textbook that was on the point of disappearing forever down the back of the sofa into those shadowy nether regions where I once actually came across a raw frankfurter, a food of which you are particularly fond. The TV was on full blast, tuned in to an American series in which two hugely fat brothers were discussing, with a very limited vocabulary, how to rid a cottage of rats. You had your earphones on, plugged in to some iPod somewhere, and so it is in fact possible that you were also listening to music.
I must have stood there looking at you for a full minute. I was trying to make out where that hyperconnected tangle of wires began and ended. At a certain point you became aware of my presence. You didn’t turn your head, you kept your eyes and ears fixed on your terminals and continued texting. But you did feel the need to say something to me.
You said, “It’s the evolution of the species”.
“Gli straiati”, Michele Serra
“It’s the evolution of the species.”
Who are teenagers?
Who are we? Palazzo Grassi Pinault Collection
Punta della Dogana Pinault Collection
Teatrino di Palazzo Grassi
Punta della Dogana, 2009-2011 “Mapping the studio”
Palazzo Grassi, 2013 “Rudolf Stingel”
Punta della Dogana, 2011-2012 “In Praise of Doubt”
Palazzo Grassi, 2014 “The Illusion of Light”
Punta della Dogana
Palazzo Grassi
Teatrino di Palazzo Grassi
Late XVIII century Venetian palace
Opened in 2006
2500 mq ca.
Temporary exhibitions linked to the Pinault Collection
13 exhibitions
250 artists
120.000 visitors per year (average)
29 people in the staff (2 museums)
Venice XIV-century landmark
Opened in 2009
Former custom house of the Venetian Republic
3200 mq ca.
Selections from the Pinault Collection changing every 18 months
4 exhibitions
120 artists
150.000 visitors per year (average)
29 people in the staff (2 museums)
Late XVIII-century theater, annex of Palazzo Grassi
Opened in 2013
35.000 visitors since its opening
Auditorium with 225 seats
200 events per year (concerts, art talks, dance performances, etc.)
What’s on in our museums for young visitors?
Events per year
age 11/18? Nothing special
A radical change was needed
Teens are not interested in what adults say
So we choose to adopt a peer-to-peer method
The Detto tra noi project
Detto tra noi The app
Detto tra noi: a videoguide by teens for teens
The project – step 1: Museum visits
The project – step 2: editorial meetings
The project – step 3: shooting and editing
A multitude of different contents, all produced by teens
The balance between digital and analog
We foster a direct relation between art and its viewer
By adopting a device currently used by teenagers, and by reducing adults’ presence in the process, we encouraged critical approach and sought interaction.
Method P2P approach
Tool: a digital device
Feedback from the authors
154 teenagers participated in the project
20 teachers
80% of teachers believe the project changed the students’ approach to museums and contemporary art 95% of students believe the project was interesting, funny and instructive and say they are willing to visit others museums in the future
Feedback from the users
1217 teenagers borrowed the tablet
98% of teenagers say they will suggest their friends to go see our exhibition and ask for the videoguide
92% of teenagers say they would love to be engaged in a project like this
We wanted more!
palazzo grassiteens
palazzograssiteens gioca infoartisti temicerca
› ›
Any suggestions?
You want to follow us!
@Teens_PGPalazzo Grassi TeensPalazzo Grassi Teens
teens.palazzograssi.it
Marina Rotondo [email protected] @marina_rot
Federica Pascotto [email protected] @FedePascotto8
Thanks :)
Spot the devs!
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