Upload
marco-campana
View
455
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Every day you get too much information. Learn about free tools you can use to make your day easier. Learn how to easily share what matters with the people who need it. You will leave this workshop knowing how to better manage your daily information.
Citation preview
The new literacy: strategies, tools and techniques for incorporating new
media Marco CampanaMaytree@marcopolis
http://www.slideshare.net/marcopolis
A Quick Overview
Introduction Information
Overload Strategies for:
listeningsharing
Tools Resources
Flickr photo by Will Lion
Information Overload
Messages You Might Hear: There is no information overload. You are the problem. The technology will solve
everything. Information overload costs
billions of dollars a year in lost productivity.
It's not information overload, it's filter failure.
Huh?
Yeah.
http://www.flickr.com/photos/abiesudiono/3640386883/
What's Your Problem? :-)W
With a person next to you, spend 5 minutes discussing one of these questions.
What's the information problem you have, or information literacy you seek?
OR Define/describe information overload in your own words.
Each person write summarize your answer in a Tweet. 140 characters.
Whoever wants to share with the group, please do!
Information Overload
What is information overload? Too much information Too much uncategorized information Too many distractions Too many priorities Poor use of technology to filter Feeling like you'll never be caught up• You're not just dealing with information overload but also:
garbage overload connection overload conversation/opinion/troll overload instant gratification overload
» Common Contract – Outcome Based Performance
» Flexible funding model to support innovative and dynamic programming
» Capacity building» Report results and trends / needs
Service Provider - YOU! – Strategic partnerships with other service providers/responsive to emerging needs
Local needs addressed through local planning and community-wide coordination (LIPs, RNEN, Local Labour Market Planning tables)M
Colleagues – Organizational priorities; oversight and policy development
Reporting, evaluation, meetings, office culture, small talk, etc.
Clients – Continuum of services; no eligibility gaps; alignment with core programs (e.g. health, education, housing, employment)e
» Service Expectations – clear entry points/access to services/multi-channel
» Multi-service locations/ coverage/services mobile and dynamic
» Deliver services based on defined client needs & outcomes
» Refer to other support services as required
» Get help/answers as needed, in the format they wan » Manage provider relationship
» Monitor performance» Develop streamlined processes
to support integrated service delivery
Information Flows Pushing/Pulling You
Strategy: Structure:
Filter Prioritize sources Have multiple email accounts (i.e. keep only the
most important messages in your work email) Stop subscribing to so many non-work related
newsletters that you read at work! Turn off those annoying “you’ve got new mail”
notifications if you can’t trust yourself to ignore them
Managing Email
Strategy: Process:
Have a daily workflow for checking your email Be disciplined about how and when you respond to email What works better for you - ambient awareness or setting
regular appointments with yourself through each day (recurring, consistent)
Understand how people use email poorly (eg. like IM) and don't be one of them!
“Inbox Zero” - skills, tools, and attitudes that can help empty your email inbox
If you don't figure out how to manage your email now, you're kinda screwed for social media management. Just sayin'...
Managing Email
Managing Social Media
http://www.flickr.com/photos/cambodia4kidsorg/4451237060
http://www.socialmediatoday.com/SMC/183191
Why Social Media?
Learn what people are saying about … Connect about campaigns and events Increase issue or organizational exposure Identify and recruit evangelists, clients, volunteers Find new opportunities Offer support to clients and programs Improve ‘findability’ Get the message out fast
Listening | Sharing | Engaging
• Have a strategy• Learn to work/listen online• Choose the right tools for you• Manage your workflow• Avoid “Garbage Overload”• Find the right information for the right people at
the right time• Share and collaborate – become an aggregator
Strategies
Core – set up, listen, update and evolve Daily Routine – process, discipline,
workflow Define Sharing – collaborating, informing,
developing expertise Responding – are you listening
strategically? How will you measure success?
Creating a Web 2.0 Plan for Your Organization
http://atwork.settlement.org/sys/atwork_library_detail.asp?doc_id=1004779
www.socialmediagovernance.com
www.socialmedia.policytool.net
6 Questions to Refine Your Listening Strategy
1. Why are you listening? What are your mission goals?
2. Come up with at least Five Ways You Plan To Use the Information (link to day-to-day action)l
3. Internal Process – how will you organize your listening?
4. Where are you going to listen?
5. What tools will you use?
6. How will you share?
Adapted from http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html
Finding Information
Where would you normally look for this information?
• Your daily web travels.• Your networks.• Twitter, Facebook, Google, of course.
RSS
RSS Feeds
Subscribe
Syndicate
News feeds
Finding Information - Evaluating
CRAP Test
CURRENCY - How recent is the information?
RELIABILITY - What kind of information is included in the resource?
AUTHORITY - Who wrote this?
PURPOSE AND POINT OF VIEW - What are they trying to get you to do?
Once you've found the great, authoritative, reliable sources, figure out the best way to subscribe to/follow them.
Working Together & Sharing
http://www.flickr.com/photos/daveduarte/2817722169/
Working Together & Sharing - Strategy
Listen What decisions will you make based on
your listening to? What key words will you use? How will you share or summarize what
you learn from listening with others in your organization?
Will you engage?Share What content or information will be used
to update or feed your social media efforts?
Who will assist or support users in remixing your message?
If you’re aggregating content to establish expertise, what sources will you draw from?
What skills or expertise do you need?
Spread Buzz
• How will you “brand” your presence on buzz sites? (Personal/Organizational)b
• Who will implement and build relationships with influencers?
Participate
If you’re going to respond:
• Who is empowered to respond and in what circumstances?
• How will you address negative comments or perceptions?
• What is the goal of your participation?
Tools
Let’s review a few that are useful for Listening, Aggregating and Sharing:
RSSEmail (e-Newsletters/Watchthatpage/RSS to email)Google AlertsTwitterTrusted Networks: Social Networks/Online Communities (Facebook, Ning, etc.); Social Bookmarking - Delicious, DiigoGoogle Custom Search EngineRich/Multimedia
Tools - RSS
Actively Passive
Tools - RSS
Tools - RSS
Tools - Email
Tools – RSS to Email
Tools - Watchthatpage
Tools - Twitter
Tools – Google Alerts
Tools – Google Alerts
Tools – Twitter to Email
Tools - Trusted Networks
Tools - Trusted Networks
Tools - Trusted Networks
Google Custom Search Engine
Sharing Extensively
• So, you’ve got all these great sites and sources. You’re wondering how to manage it all. You’re overwhelmed.
• Let’s find the right tool(s)!You want to: save once, share in multiple places:• one place for all bookmarks, accessible anywhere you can connect to the
internet• post once, share in multiple places
– RSS feeds – get notified– Post to blog – Post to web page– Post to Twitter, Facebook– Email to network/subscriber– Share with group/lists
• Strategy!
Examples of Sharing – The Power of 1 Click
Share in Google Reader RSS available
Sent to Twitter Posted to my website Posted to my Delicious bookmarks Available to be read by anyone subscribed to my
shared RSS feed – could also be set up to be subscribed to by Email
Pops into Google Buzz Could be posted on Facebook Can also be tagged – that could be shared as RSS
feed Within Google Reader, can share with other networks/
bookmark
http://www.slideshare.net/cliotech/diigo-tutorial-presentation
Examples of Sharing – Social Bookmarks
Reader2Tweet
Examples of Sharing – RSS/Google Reader
Examples of Sharing – RSS/Google Reader
Examples of Sharing – RSS/Google Reader
Examples of Sharing – RSS/Google Reader
Twitter site as Listening/Sharing Dashboard
Think: Integration!
How Much Time?
Resources
Resources
http://socialmedia-listening.wikispaces.com/http://www.wearemedia.org
http://wiki.healthnexussante.ca
Setting the Stage/StrategyBlogs to FollowDaily RoutinesPractical Tool Examples and ExplanationsLearnPlay!
Images
http://www.flickr.com/photos/tyla/2613836330/ http://www.flickr.com/photos/matthamm/294555912
8 http://www.flickr.com/photos/dailypic/1459055735/ http://www.flickr.com/photos/cambodia4kidsorg/322
6367547/sizes/o/ Webinar:Twitter for Nonprofits - Jeff Patrick,
Common Knowledge http://www.flickr.com/photos/i-1326/2968175502/ http://www.flickr.com/photos/debschultz/192555548
5/sizes/o/ http://www.flickr.com/photos/stabilo-boss/93136022/
in/pool-web2dot0diagrams http://www.flickr.com/photos/ycc2106/134414023/ http://www.flickr.com/photos/abiesudiono/3640386883/ http://www.flickr.com/photos/nielsvk/258851215/ http://www.flickr.com/photos/adunne/286285676
http://www.flickr.com/photos/luc/1824234195/ http://www.flickr.com/photos/w5nyv/455756468/ http://www.flickr.com/photos/dan_h/667441709/ http://www.flickr.com/photos/sparktography/248514
7794/ http://www.flickr.com/photos/skemsley/3554049015 http://www.flickr.com/photos/archiemcphee/340197
4951/ http://www.flickr.com/photos/timheuer/143007903/ http://www.flickr.com/photos/bre/448847262/ http://www.flickr.com/photos/zachinglis/41443867/ http://www.flickr.com/photos/cambodia4kidsorg/290
6235414/ http://farm4.static.flickr.com/3027/2905389559_d3e
c3e6530.jpg http://www.flickr.com/photos/erio/51737097/