The Necessary Art of Self-Promotion

Dr. Michael Edmondson

http://www.nytimes.com/2014/03/16/opinion/sunday/the-incessant-selling-of-the-self.html?hp&rref=opinion&_r=1

We Self-Promote (sell)…

To Stay RelevantTo Get Admitted

To Demonstrate Our UniquenessTo Show SpecialnessTo Win AcceptanceTo Attract Others

To Convey A MessageTo Gain Notice

To Be UnderstoodTo Communicate Value

The Ingredients of Self-Promotion

SALES – moving others to act on our behalf (persuading, influencing, convincing)

MARKETING – the words & images we use for sales

ADVERTISING – the channels or means we use to communicate words & images

The Definition of Self-Promotion

Persuading others to act on our behalf through different means with specific

words and images.

Self-Promotion Question TreeAre you dedicated to a continual process of self-awareness, personal growth, and professional development?

NO STOP

YES

YES

Are you trying to achieve a specific result/goal? (NO if you just want attention)

NO STOP

Can you maintain humility while engaging in self-promotion?

YES

NO STOP

Can you demonstrate empathy for those you are self-promoting to?

YES

NO STOP

Will your self-promotion create a win-win situation (positive sum game)? NO STOPYES

Your engagement in self-promotion is

directly linked to your ability to grow and

helps to create a win-win situation while

allowing you to achieve a goal as you

remain humble and demonstrate empathy.

Outward Demonstration of Uniqueness IS NOT Self-Promotion

Cerebral Commitment to Uniqueness Blended with Self-Promotion

Who is more unique?

Glengarry Glen Ross https://www.youtube.com/watch?v=zCf46yHIzSo

OFFENSIVE LANGUAGE ALERT

Self-Promotion is NOT THIS

Self-Promotion in Movies

https://www.youtube.com/watch?v=BMdaUD1DJ3s

Shawshank Redemptionhttps://www.youtube.com/watch?v=w4oPFXWXaDE

Self-Promotion in Movies

http://www.fastcompany.com/59875/great-moments-self-promotion

Sir Ernest Henry Shackleton, (1874 –1922) explorer who led three British expeditions to the Antarctic.

His salary was equivalent to the SAG minimum.

"They gave me the lowest amount of money possible," he said. "I said, 'I will sign the paper tonight. Fax me the papers tonight.' I want to sign them tonight before they change their mind."

Hill joked that he would sell his home to work for Scorsese and that it was all worth it.

"I got to f---ing be in a Martin Scorsese movie!" he added.

http://www.luciarijker.com/

http://www.youtube.com/watch?v=iOqmLhdECMg

Janelle Monáe

•Dropped out of American Musical and Dramatic Academy in New York City

•She self-produced a demo CD entitled Janelle Monáe: The Audition and relentlessly toured local colleges to perform and promote her music.

•Met Chuck Lightning and Nate Wonder founded the Wondaland Arts Society - a record label and artists' collective to promote innovative music and art.

"I feel like I do have a responsibility to the community. The music that we create is to help free their minds and, whenever they feel oppressed, to keep them uplifted."

http://www.jmonae.com/

http://kathrynbudig.com/index.php

http://www.andresamadorarts.com/

http://www.chihuly.com/home.aspx

http://www.nytimes.com/video/opinion/1247468409637/the-education-of-valentino-achak-deng.html

http://www.vadfoundation.org/

https://www.youtube.com/watch?v=qX9FSZJu448

http://etinspires.com/

http://www.youtube.com/watch?v=CDFC16ptx-0

Whether you want to be the back-up singer or the star, self-promotion is critical to your success.