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An Leabharlann, An Coláiste Ollscoile, Baile Átha Cliath UCD Library The Mobile Library at UCD: The Mobile Library at UCD: Achievements & Plans Achievements & Plans Samantha Drennan Josh Clark Head of Library Information Technology Outreach Librarian

The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

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Presentation given at the AGI/LIR symposium on mobile technologies, Dublin, November 22nd 2012

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Page 1: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

An Leabharlann, An Coláiste

Ollscoile, Baile Átha CliathUCD Library

The Mobile Library at UCD: The Mobile Library at UCD:

Achievements & PlansAchievements & Plans

Samantha Drennan Josh ClarkHead of Library Information Technology Outreach Librarian

Page 2: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Overview

• Achievements to date

• Plans… our approach

• Mobile Library website

• Statistics: Desktop v Mobile

Page 3: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Achievements

• UCD Mobile App– Library Catalogue– Map– Open Hours

• Mobile Catalogue

• Mobile Web

• QR Codes used to provide additional information on Library services

• iPad for Library Roving Service

Page 4: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark
Page 5: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark
Page 6: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark
Page 7: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Connecting with our users…

Page 8: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Plans…

• Mobile devices are connecting everything

• In 2012 over 50% of all Web access was being done via handhelds*

• Gartner predicts that by 2013 mobile phones will overtake PCs as the most common Web access device worldwide

• By 2015 over 80% of the handsets sold in mature markets will be smartphones

• Mobile Strategy

• Continue to develop…

* Ericsson study

Page 9: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark
Page 10: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark
Page 11: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

The Mobile Website

• 2010 – 2011: New library website designed & implemented in a CMS environment

• Chose to pare mobile version down to essential information

Page 12: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

The Essentials

– Opening hours

– Library branch info

– Contacts

– Assistance while in the Library (IT, borrowing info)

– Off-campus access queries

– Visitor info

– News

– The Library Catalogue

Page 13: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark
Page 14: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark
Page 15: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Branding

•Impetus to have consistent look and feel

•All web components to blend generally with website scheme

Page 16: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark
Page 17: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Some Statistics

September 2011 – August 2012mobile homepage

main homepage % mobile

15,423 829,215 1.8

Pageviews

October 2012mobile homepage

main homepage % mobile

4,390 115,850 3.7

Page 18: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Pageviews – Opening Hrs

September 2011 – August 2012mobile main website % mobile

9,740 47,229 17.1

October 2012mobile main website % mobile

2,292 4,995 31.5

Page 19: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Total Mobile Visits

September 2011 – August 2012Visits to ANY page from a mobile device

TOTAL visits % mobile

19,787 630,409 3.14

October 2012mobile main website % mobile

4,966 83,269 5.96

Page 20: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Statistics - conclusions

•A slight upward trend in mobile access

•Some webpages well-used in this environment (essential info)

•Need more analysis of statistics to determine where our opportunities lie

Page 21: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Challenges

• The display issue

• Some pages are mirrored, some not

• Branding

• Are mobile users making an impact?

Page 22: The Mobile Library at UCD: achievements and plans. Authors: Samantha Drennan, Joshua Clark

Samantha DrennanHead of Library Information Technologyemail: [email protected]

Josh ClarkOutreach Librarianemail: [email protected]

THANK YOUTHANK YOU