THAO LUONG, VICTORIA TUNBRIDGE, SHOBI SEN, CINZIA SAMMASSIMO, NICOLE LAWR

STORY

INITIAL IDEA

OVERLY AMBITIOUS!!!

EXPANSION

PLATFORMS USED

PLATFORMS

PLATFORMS

PLATFORMS

1. Nancy Hall Tumblr begins2. Joan records Vlog 1 and mentions the

Tumblr3. Joan records Vlog 1.5 and mentions that she wants to record

conversations with Nan4. Joan posts Soundcloud 15. Joan opens

Livejournal and her first posts are about the photos6. Joan records Vlog 2 and

mentions previous

7. Joan posts Soundcloud 2 where she clarifies the box with Nan8. Joan posts

Livejournal - in response to Soundcloud 2 (family things)9. Joan records Vlog 3 –

this is her actually getting the box10. Joan posts Livejournal – what is this

box?11. Joan confronts Nan – Soundcloud 3 – Nan does not know what is going

on.12. Joan records Vlog 4 – climax – has made the connection13. Joan posts

diary scans/story on Livejournal

TIMELINE

EASTER EGGS

• Less is more

• Plan plan plan!

• Know the story like the palm of your hand

• Using platforms relevant to the story

• Love your team ^__^

CONCLUSION