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The Long Tail?
• Reaching out to the edges of the market to make sales in previously ignored or forgotten niche areas
Benefits of the Long Tail
• To customers: availability of niche products that wouldn’t be available elsewhere• The chance to participate when once
they were ignored or side-lined• Smaller, less mainstream
products/services able to find a market
Benefits of the Long Tail
• To businesses: growth into areas where products are niche/obscure• Lion’s share of the business in these
areas• One-off sales of obscure products
reaches/exceeds amount of sales of mainstream titles